Framestore Create a New Light for Westfield
As the largest in-town shopping and leisure destination in Europe, Westfield London is aiming to create a real stir with shoppers of all stripes. Having opened in W12 on October 30th 2008, the complex keeps late evening hours for shopping and even later hours for dining. So a spectacular launch spot was planned, featuring a host of people sprouting wings of an evening and launching themselves, moth-like, towards the seductive glowing light in the west. New Light was created by Adam & Eve London, and the team wanted to bring the very best talent together to realise their vision. Director Daniel Barber (for Knucklehead) was brought on board, and Framestore were asked to provide the digital VFX magic, as well as a Telecine.
