Anonymous Content’s Justin Reardon via SF-based Cutwater, directs this wild :60 for video game developer Ubisoft. The pro shines light on true devotion to the sport for his new game Shaun White Snowboarding. Shaun White Snowboarding is a sports video game powered by the award-winning Assassin’s Creed engine for Xbox 360 and the PlayStation 3 system. It is being developed by Ubisoft Montreal and published by Ubisoft and was released on November 14, 2008. Shaun White Snowboarding is being developed from the ground up for the Wii system, taking full advantage of the Wii Balance Board accessory and featuring its own unique storyline and adventure with Shaun White.
It is also being developed for Nintendo DS, PlayStation 2, PlayStation Portable and Windows.
Developed in close collaboration with Shaun White, Olympic Gold Medalist and eight-time X Games Gold Medalist, Shaun White Snowboarding allows players to enter a world of total freedom, where they can create their own experience and choose how, where and with whom they want to ride.
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
The Creds:
Client: Ubisoft Entertainment
Spots Title: Let’s Go Ride
Air Date: October 2008
Agency: Cutwater, SF
CD: Fabio Costa
Executive Creative Director: Chuck McBride
Copywriter: Noah Phillips
Art Director: Kele Dobrinski
Producer: Mai Huynh
Prod Company: Anonymous Content
Director: Justin Reardon
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Norman Reiss
Production Supervisor: Bob Williamson
Editorial: Spy Post
Editor(s): Edward Feldman, Nathan Petty
Sr. Editorial Producer: Rowena Cape
Telecine: Complete Post
Colorist: Sparkle
Producer: Kevin
Visual Effects: The Mill
VFX Supervisor: David Parker
EP: Gabby
Producer: Ari Davis
(Article by: CGnews.com)
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