Supply and Demand recently tapped the visual effects team at Riot to collaborate on a new spot for the MGM Grand with ad agency SKG. Directed by Bruce Dowad, the Busby Berkeley-inspired, 30-second commercial features extensive visual effects by Riot.
“Illusion” immerses viewers in the imagination of a woman vacationing at the MGM Grand. Gazing into her crystal martini glass, she’s swept into a mystical world. Adorned in an elaborate showgirl costume, she rides a giant swan through a theatrical setting before diving into the air, which morphs into water. She wades past a magnificent martini olive before the spot shifts back to reality.
With the snap of a finger, her charming date puts their table center stage as a procession of dazzling showgirls wearing gold costumes enter a spiraling ramp surrounding them. The spot concludes with a series of spinning-record-dance-floors under the light of golden disco balls, and playing cards falling from the sky like confetti.
Credits:
Client: MGM Grand
Spot Title: “Illusion”
Ad Agency: SK+G
Executive Creative Director: Eric Stein
Creative Directors: Ted Trautwein, Bill Kauker Art Directors: Joe Bergman, Jordan Roweider
Copywriters: Miles Nebeker, Jill Spradley
Producer: Joaquin Rosales
Production Company: Supply and Demand
Director: Bruce Dowad
Executive Producer: Keira Carstensen
DP: Bojan Bozelli
Producers: Leora Glass, Sartia White
Where Shot: Culver Studios, Culver City, CA
Editorial Company: King Cut/Venice, CA
Editor: Enrique Aguirre
VFX Company: Riot/Los Angeles
Creative Director/VFX Supervisor: Andrew MacDonald
Compositors: Andrew MacDonald, Wensen Ho, Joey Brattesani, Kevin Prendiville, Satoshi Ozeki, Claus Hansen Desktop Compositers: Robert Tatum, Cecile Tecson, David Hernandez CG Artists: Andy Lesniak, Michael Johnson, Bryant Reif Executive Producers: Matthew McManus, Robert Owens
Postproduction Company: Company 3/Los Angeles
Colorist: Rob Sciarratta
Assistant: Jim Harmon
Producer: Denise Brown
(Article by CGnews)
