Archive for January 17th, 2009

Trailer: X-Men Origins – Wolverine

date_iconJanuary 17, 2009
X-MEN Origins - Wolverine, is set approximately twenty years before the time of X-MEN, and focuses on the the violent and romantic past of the character of Wolverine. The story follows Wolverine’s early encounters with William Stryker and also his complex relationship with Victor Creed.

Trailer: X-Men Origins - Wolverine xmen_boy

In X-MEN Origins - Wolverine, Hugh Jackman reprises the role that made him an international superstar. Fans will be thrilled to see the return of the fierce fighting mutant with the retractable claws, who can save other people with his incredible healing powers. The film takes us up to the events prior to X-MEN, and allows us entry to the world of the ominous Weapon X programme. Along the way, Wolverine encounters many mutants, both familiar and new, including some pleasing manifestations by several legends of the X-MEN universe, whose appearances in the film series have long been anticipated.

Directed by Gavin Hood, X-MEN Origins - Wolverine has a different feel to the other films in the X-MEN series. Hood apparently focused the film’s theme on Wolverine’s inner struggle between his animalistic savagery and noble human qualities.

“I think his great appeal lies in the fact that he’s someone who in some ways, is filled with a great deal of self-loathing by his own nature and he’s constantly at war with his own nature.” Hood comments.

Trailer: X-Men Origins - Wolverine xmen_walk

X-MEN Origins - Wolverine is due for release on 1 May 2009. Cast Hugh Jackman - Logan/Wolverine Ryan Reynolds - Wade Wilson/Deadpool Liev Schreiber - Victor Creed/Sabretooth Dominic Monaghan - Barnell Bohusk/Beak will.i.am - John Wraith Danny Huston - William Stryker Lynn Collins - Silver Fox Daniel Henney - David North/Agent Zero Taylor Kitsch - Remy LeBeau/Gambit Kevin Durand - Frederick J. Dukes/The Blob Credits Director: Gavin Hood Writers: David Benioff and Len Wein Producers: Hugh Jackman, Lauren Shuler Donner, Ralph Winter, Avi Arad music: Harry Gregson-Williams Cinematography: Donald McAlpine Editing: Nicolas De TothContinue reading

haymaker fx – Open For Business

date_iconJanuary 17, 2009
haymaker fx, located in the heart of Gothenburg, Sweden and founded by Alex Hansson and Daniel Tegeland, has officially opened its doors to the international commercials, broadcast, music video and film industries. haymaker fx has a small but highly creative and efficient team of talented artists that work consistently in a broad range of applications. Alex Hansson and Daniel Tegeland have worked together for the last ten years and have been involved in some of the more memorable music videos, game intros, brand logos and launch films recently been produced in Sweden.

haymaker fx - Open For Business haymaker_orange

“Coming from a background in music videos has given us the opportunity to experiment and evolve to where we are today, even with extremely tight budgets, we where always looking to make that one specific shot extreme, one shot for the portfolio, one shot to take us to the next level. We feel that this has been a long time coming and we are looking forward to the challenges that future projects holds.” Alex said.
Some of the highlights in the portfolio of haymaker fx includes “Mustasch - Double Nature”, a unique visual driven music video directed and produced by haymaker fx, “Race07″, a game intro for the popular racing series also directed and produced by haymaker fx, “Volvo - Birth”, a launch film produced in collaboration with edithouse film.

haymaker fx - Open For Business haymakerfx_microphone

www.haymakerfx.com Continue reading

On The Bottle – Mekanism for SoBe Life Water

date_iconJanuary 17, 2009
The SoBe Life Water lizard viral campaign reached it’s 2008 finale with the production of ‘On The Bottle’ , the seventh episode featuring the characters Lee and Donny. Written and produced by Mekanism, this hilarious stop motion animation series follows the adventures of the two young reptiles trying to make it as actors. The teaser campaign came to life to create an online buzz around a SoBe Life Water ad that was due to air at the 2008 Super Bowl. The original spot featured the character Lee LeeZardo, and was developed at Arnell Group by Peter Arnell.
The first viral episode showed the domesticated lizard talking to his parents on the phone, warning them that he would be dancing naked with a super model during the first half of the Super Bowl game. The advert broadcast featured Naomi Campbell dancing with Lee and a troupe of Lizards to Michael Jackson’s Thriller. Animated in-house, with elaborate miniature sets , the first four episodes of the viral racked up over 9 million views online. The story of Lee and Donny has proved to be a huge internet hit.
Quote:
“The SoBe Life Water lizards have become pop culture personalities in their own right. We’ve seen an ardent following, especially online” Jeff Dubiel, VP Marketing, SoBe.
‘On The Bottle’ features Lee and Donny enjoying a pleasant family dinner until a few misunderstandings arise regarding Lee’s latest work contract.
About Mekanism Mekanism is a San Franciso and New York based production studio, housing film, animation and interactive content creators. The Mekanism studio has a love of good story telling which is infused throughout their viral campaigns, commercials and branded entertainment to inspire measurable brand loyalty. Related Links www.mekanism.com www.thrillicious.com (article by CGnews)Continue reading