Monthly Archives: January 2009

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On The Bottle – Mekanism for SoBe Life Water

The SoBe Life Water lizard viral campaign reached it’s 2008 finale with the production of ‘On The Bottle’ , the seventh episode featuring the characters Lee and Donny. Written and produced by Mekanism, this hilarious stop motion animation series follows the adventures of the two young reptiles trying to make it as actors. The teaser campaign came to life to create an online buzz around a SoBe Life Water ad that was due to air at the 2008 Super Bowl. The original spot featured the character Lee LeeZardo, and was developed at Arnell Group by Peter Arnell.


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Shilo Gets Gruesome For Scion Fable

Us Award winning production company Shilo recently joined forces with creative branding agency ATTIK, on the cinematic spot ‘Scion Fable’ for car brand Scion. This mysterious and incredibly original automotive campaign continuously pushed boundaries, from the initial work on character studies, and throughout the look and feel of the city and underground background settings. ‘Scion Fable’ is a Poe-esque tale that follows the misadventures of a bland people called ‘Sheeple’ as they fall prey to all manner of grisly fates at the hands of the rebellious ‘Deviants’.


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Riot Completes Mesmerizing VFX for MGM

Supply and Demand recently tapped the visual effects team at Riot to collaborate on a new spot for the MGM Grand with ad agency SKG. Directed by Bruce Dowad, the Busby Berkeley-inspired, 30-second commercial features extensive visual effects by Riot.


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Animated Feature Film 9 – Trailer

9 is a feature length animated film written and directed by Shane Acker, which re-tells the age old story of good against evil. The film centres on a society of ‘rag-dollesque’ people who live their lives in constant fear of an enemy intent on the destruction of the remains of civilisation. When the main character “9″ (voiced by Elijah Wood) first comes to life he finds himself in a post-apocalyptic world where others like him spend their days hiding in fear of a terrifying mechanical beast. 9 emerges as an unlikely leader who convinces his comrades that to survive they must take the offensive and fight.


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Robot Films’ Syndrome Thinks Outside the Box for T-Pain

Every so often a music video comes along that breaks new ground with its creativity, and this trilogy of videos for T-Pain helmed by directing collective Syndrome out of Robot Films is a perfect example of just that. Utilizing vibrant color fluctuations, Syndrome was able to launch these videos into a realm all their own. In Can’t Believe It, the plethora of unique ingredients include miniature apparitions of T-Pain and Lil Wayne and a cyber-roller coaster ride among other things. An ongoing galactic backdrop, with simultaneous circus and carnival themes make the video nearly impossible to classify.


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Method Builds Monsters for The Ladders

If you’re a monster, you announce your presence with authority. Such is the story behind “Monsters,” a new spot directed by Dante Ariola of MJZ for high-end job search engine The Ladders. The spot was directed by MJZ’s Dante Ariola in collaboration with Method Studios, ad agency Fallon Minneapolis and Company 3. Seamlessly blending old-school movie monsters with the latest visual effects and computer generated animation, the spot takes a humorous look at what it takes to get a big job done. To augment the authenticity of the classic movie monster motif, “Monsters” features multiple versions of Guilala, the destructive star of the classic 1967 Japanese monster movie The X from Outer Space.


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Click 3X Produce Unique Film Titles

SNew York-based design and VFX studio Click 3X recently produced title sequences for two feature films from Academy Award-winning directors, Jonathan Demme’s Rachel Getting Married, and Davis Guggenheim’s It Might Get Loud. Both projects involved heavy stylistic experimentation and hands-on collaboration with the directors to develop sequences that embody and introduce the subject, complement the film openings, and add to the overall storylines. The projects demonstrate the range of scope and design depth of the Click 3X team, who continue to release visual solutions for commercials, films, television, music videos, and integrated media.


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