The Curious Case of Benjamin Button’s Head
March 25, 2009The technical creativity involved in David Fincher’s The Curious Case of Benjamin Button has been greatly admired by the general public and VFX specialists alike. Achieving the highest ‘commercial’ accolade possible with a 2009 Oscar win for best visual effects; it also took top honours at this year’s Visual Effects Society Awards. The film won four VES Awards including ‘best visual effects in a visual-effects-driven motion picture’ and ‘best single visual effect of the year’. All four prizes were awarded for work central to the title character’s head, which featured Brad Pitt’s face acting on an all-digital head and neck. Even those people with knowledge of CGI work are surprised to hear that for approximately one third of the movie Benjamin Button is a 100% computer-generated head on a live actor’s body. “There’s 325 shots — 52 minutes of the film — where there is no actual footage of Brad,” says Steve Preeg, a character supervisor at Digital Domain, the studio that created the majority of VFX for the film. “He’s not in any of the shots.”
DD VFX Supervisor Eric Barba was involved with the film from its inception and outlines details of where the CGI head begins and ends; and when Brad Pitt is left to fend for himself.
“The first “digital head” shot is the one we did for the test, where there’s a long dolly and pan until the audience sees Benjamin sitting at the table banging his spoon. That’s the first body actor for Ben in his 80s, as he grows younger we have another body actor take over for him in his 70s, when he goes out on the tugboat with Cap’n Mike and goes to the bar.”
“The bulk of our work is the “Ben 70″ character, and “Ben 60″ when he leaves home. One of our last shots is when he is reading the letter from Daisy on the back of the tugboat. The line where he tells the Captain, “Well you do drink a lot”, that’s where the real Brad takes over. “
With the body actor performing from the neck down, his head was replaced with one that was computer generated and based on Pitt’s performance. The character was created using a combination of VFX tools and techniques, some developed for the project at Digital Domain.
“For Benjamin Button we could not create the performance in animation, we had to translate it from Brad’s performance …. we shot him [Brad] performing the role on a sound stage with four HD cameras and used image analysis technology to get animation curves and timings that drove our proprietary deformation rig.” Barba explains.
It is generally believed that “The Curious Case of Benjamin Button” has set a new benchmark in the VFX community.
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Fincher has made a movie that will be endlessly debated, for its storytelling craft as well as for the overwhelming nature of its visual effects. LA Times Review 25 Nov 2008.About Digital Domain Since its founding in 1993 by film industry icons, Digital Domain has been a force and a change agent in the world of creative content. The digital production studio has built a legacy of achievement in visual effects, receiving six Academy Awards and listing Titanic, The Day After Tomorrow, and The Curious Case of Benjamin Button among its 65+ film credits. A creative giant in the world of advertising, Digital Domain has earned scores of Clio, AICP, and Cannes Lion awards for some of the industry’s most memorable spots. A-list directors work with Digital Domain on features, advertising and projects that cross traditional media boundaries. Digital Domain continues to push into new territory. The company is being recognized for its pioneering work in photo-real digital humans and productions that bring the worlds of films, advertising, games and the web closer together. Digital Domain is privately held and based in Venice, California. RELATED LINKS: www.digitaldomain.com www.benjaminbutton.com Sources: FXGuide Interview With Eric Barba -The Curious Case of Aging Visual Effects by Bill Dawes 01 Jan 2009 (view here) Building The Curious Faces Of ‘Benjamin Button’ by Laura Sydell 16 Feb 2009 (view here) Button tops Visual Effects Awards – Variety David S. Cohen 02 Feb 2009 (view here)
Crossroads Creates Fire For Death Cab for Cutie
March 25, 2009Crossroads’ directorial duo Walter Robot’s dynamic and inventive visual style is the driving force behind a trio of uniquely inspired music videos for Grammy award-winning recording artists Gnarls Barkley, French-born DJ Vitalic, and Death Cab For Cutie.
Grapevine Fires, the must see music video for alternative rockers Death Cab For Cutie, is the ingeniously animated story of a boy in search of his brother amidst a wildfire that decimates his neighborhood. This emotive story reflects the autobiographical lyrics of lead singer Ben Gibbons who was caught in the horrific 2007 California wildfires and witnessed the tragedy firsthand.
About Crossroads:
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.
Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
www.crossroadsfilms.com
The Creds:
Artist: Death Cab for Cutie
Song Title: Grapevine Fires
Air Date: March 2009
Prod Company: Merge @ Crossroads
Director: Walter Robot
EP: Joe Uliano
Producer: Walter Robot
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Click 3X Builds Interactive CG World For Go Army
March 25, 2009In collaboration with MRM and Smuggler for the U.S. Army, Click 3X and ClickFire Media designed and animated interactive elements for A World Like No Other, a CG military base complete with marching squadrons, tank battalions, and screen-shaking Apache helicopter flyovers. The Click team provided the 3D animation to help transport visitors through and across the base in an immersive, full motion journey, combining life-like graphics with MRM’s interactive hotspots linked to live action webisodes enhancing the realism and depth of the online experience. Each hotspot identifies the on-base location of key members of the Army team, from Special Forces and field artillery to military police and astronauts, while the corresponding live action pieces provide the back story and support explaining their crucial roles in the Army. These transitions through the animated base and into the webisode locations are the key components to the site’s cutting-edge multi-sensory action and showcase the future of integrated online experiences. Click’s team of designers and animators collaborated to enhance and enliven the interactive footage for seamless integration provided by MRM into the multimedia site. The dirt-ridden, rough look and feel of the visuals helps fully capture the exhilarating base experience, inspired by actual military locations in Kentucky and Colorado.
“This project is an excellent example of how tight integration with several contributors to a large site like goarmy.com can really be effective. Working on different ends of the creative process, we were all really challenged to develop distinct animated elements that complement each other and build a strong, exciting mood, but that also flow flawlessly into one cohesive, immersive experience. ” Creative Director Steve Tozzi.About Click 3X: New York-based Click 3X produces cutting-edge visual solutions for commercials, feature films, television, music videos, and broadcast clients around the globe. Founded in 1993, Click 3X has become one of the preeminent providers of innovative media content, housed in an environment led by artists, yet supported by one of the most technologically advanced digital studios in the industry. With award-winning design, powerful visual effects, and a visionary animation team, Click 3X has worked on array of diverse highly-recognizable projects, including a series of films from academy-award winning directors like Jonathan Demme and Davis Guggenheim, a recent multimedia package for eight HD Time Warner spots, My Home 2.0, a five episode reality TV series for Verizon Fios, and a long line of recent commercials for major brands such as Sharp, Ford, and Goodyear. In addition to Click 3X’s commercial and film expertise, their interactive design studio, ClickFire Media, specializes in multi-platform, media-rich interactive campaigns. CFM partners with agencies and entertainment industry clients in the conceptualization, design, and development of immersive branded experiences. CREDITS Client: U.S. Army Agency: MRM/McCann Erickson Worldwide Prod Company: Smuggler Post/Effects: Click 3X Creative Director: Steve Tozzi Head of CG/Technical Director: Anthony Filipakis CG Animator(s): Tom Hurlburt, Kristen Pederson, Susan Taffe, Jongmoon Woo CG Modeler(s): Jack Lai, Kevin Shen CG Lighter(s): Sung Kim, Grace Hwang Matte Painter: Paul Liaw Flame Compositor(s): John Budion, Aaron Vasquez Executive Producer: Jason Mayo Producer: Jared Yeater RELATED LINKS www.goarmy.com www.click3x.comContinue reading
Crossroads Takes DJ Vitalic to a Land of Fantasy
March 25, 2009Crossroads’ directorial duo Walter Robot’s dynamic and inventive visual style is the driving force behind a trio of uniquely inspired music videos for Grammy award-winning recording artists Gnarls Barkley, French-born DJ Vitalic, and Death Cab For Cutie. Vitalic’s U and I finds an Average Joe on his way to work at his average job in a sprawling metropolis when his briefcase full of comic books flies away, luring him to an abandoned fenced off field. When he peers through a hole in the fence, he witnesses a fantasy world with a 21st century composer churning out fresh beats amidst a grooving sea of geometrically inspired shapes, trees and flowers. About Crossroads: A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.
Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
For more, go to www.crossroadsfilms.com
Credits:
Artist: Vitalic
Spot Title: “U and I”
Air Date: November 2008
Prod Company: Merge @ Crossroads
Director: Walter Robot
DP: Suny Behar
EP: Joe Uliano
Producer: Walter Robot
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Company X & Detox Create Lush Video For Nat King Cole
March 25, 2009EMI Records recently tapped Company X to produce a promotional music video for RE: GENERATIONS, a remix album featuring modern interpretations of jazz legend Nat King Cole’s indelible work, which released on March 10th. Performing alongside Cole’s virtual croon, the album features a diverse cast of artists including daughter Natalie Cole, will.i.am, Bebel Gilberto, Stephen and Damien Marley, The Roots, and TV on the Radio, among others. Company X and its production arm, Detox, directed, edited and animated the video, which includes 2D stop-motion, 3D and After Effects. The end result is a multimedia scrapbook that serves as a visual embodiment of the album’s mashed-up tracks, as well as a conceptual homage to Cole’s boundless influence on modern music including hip hop, Latin, reggae, and rock.
“Barney [Miller] and Terence [Ziegler] did a fantastic job with the teaser,” says Al Risi, Owner/Founder of music strategy company ARMM and executive producer of the “Lush Life” video. “What they were able to accomplish with the little assets they were provided, and within the fast turnaround time! [Daughter] Carole Cole was so thrilled with their work. She felt they really captured the great things about her dad through their storytelling.”Set to a remix of Cole’s “Lush Life,” produced by Cee-Lo (member of Gnarls Barkley), the video embarks on an array of contrastive animated portraits of Cole, inspired by classic album cover artwork, and evoking the heart and soul of the venerable jazz singer’s craft and guise. Behind the album’s core mission to bridge cultures and generations of music, we soar through galactic collages juxtaposing classic Cole with the likes of modern graffiti art and hip-hop culture. The video fittingly concludes with a visual outtro, further suggesting the transcendental nature of Cole’s music as a collage of black and white photos of the artist timelessly moves through space.
“I felt the lyrics to ‘Lush Life’ could have a double meaning,” explains Barney Miller, Owner/Editor of Company X, who also co-directed the video. “It’s speaking about either a life of elegance or of alcohol-driven despair. So we wrote a loose storyline that examined both scenarios, and integrated it by animating Nat’s photographs. The video brings you into Nat’s world - a singer’s life on the road and in bars.”Terence Ziegler, who co-directed with Miller, also handled the 3D animation and After Effects, creating around-the-world iconic imageries, as well as graphic transitions. The 2D stop-motion animation was executed by Jon Sajetowski and additional After Effects for the bar scenes were done by Brian Kubovcik. The creative process was spontaneous yet efficient with Miller and Ziegler shooting and rendering footage at the same. The team finished the entire animated video in two weeks.
“We came up with many of our ideas on the fly, marrying the type treatment, graphics and sequences together,” continues Miller. “Some of our transitions were done in editorial. There is a red line throughout the piece, which serves as a unifying graphic element, and also represents the journey that Nat takes in life. We had an idea, a track and rhythm; it was a different way of working. We were able to work more intuitively using our graphics as footage.”
“We see this as a model of how to get things done,” concludes Ziegler. “We have more creative control on our end and can meet faster turnarounds. EMI asked us to do something cool for the piece, giving us some record artwork and old photos of Nat. We were allowed to play around and do anything we wanted. We used all of the creative tools at our disposal and we ran with it.”“Lush Life” is currently available for viewing on YouTube and various online sites. CREDITS Client: EMI Records “Lush Life” by Nat King Cole Remix produced by Cee-Lo Production, Editorial & Animation Company: Detox & Company X Director: Barney Miller & Terence Ziegler Editor: Barney Miller Animation: Terence Ziegler & Brian Kubovcik













