Monthly Archives: March 2009

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Using Adobe Kuler to Enhance Your Photoshop Color Workflow

Posted on March 21, 2009 by Digital4D
Posted in Hot Picks, Photoshop, Tutorials Tagged , , , , , , , ,

Let’s look closely at a crucial and time-saving product for designers called Adobe Kuler. We’ll learn to explore, create and share color themes using the Kuler website and the built in extension of Kuler in Photoshop CS4. What’s Adobe Kuler? It’s a web-hosted application, providing free color themes that can be used by anybody, in any project you are working on. Let’s jump into this article and learn more about Adobe Kuler and how to use it with Photoshop!

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Digital Domain Brings Inventive VFX to Lexus

Posted on March 19, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots “City,” “Assembled” and “Intersection,” which feature fantastical visual metaphors brought to life by digital production…

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Crossroads Gets Fantastical With Gnarls Barkley’s Mystery Man

Posted on March 17, 2009 by Moo2u
Posted in Music Videos Tagged , , , , , , ,

Crossroads’ directorial duo Walter Robot’s dynamic and inventive visual style is the driving force behind a trio of uniquely inspired music videos for Grammy award-winning recording artists Gnarls Barkley, French-born DJ Vitalic, and Death Cab For Cutie. For the Gnarls Barkley track Mystery Man Walter…

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Syndrome & New Balance Are Sweet On Candy

Posted on March 17, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , ,

Los Angeles-based directing collective Syndrome has concocted an irresistible new batch of confectionary goodness in the latest :30 spot for New Balance via Ryan Partnership.

Chosen to help launch the Candy Collection, New Balance’s colorfully cool new brand of footwear for tweens, Syndrome have taken inspiration from old school pinball machines, childhood board games and the tasty sweets we all remember as kids to deliver a surreal sugarcoated ride through an elaborate gumball machine.

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Who Created The Watchmen? MPC Contribute VFX

Posted on March 16, 2009 by Moo2u
Posted in Movies Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,

Zack Snyder has directed ‘Watchmen’ the DC Comics graphic novel inspired release for Warner Bros Studios. With VFX Supervised by John ‘DJ’ Desjardins, MPC completed 250 shots on key sequences in their Vancouver studio. The work includes the full range of digital VFX including 3D…

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AVSO & Offspring Introduce 2010 Ford Fusion Hybrid

Posted on March 16, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Following their exciting campaign introducing Ford’s new F-150 last fall, New York-based A Very Small Office (AVSO) in collaboration with design and animation studio Offspring has launched a series of three graphically exciting :30s introducing the new Ford Fusion and Fusion Hybrid. The We Speak…

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DUCK & White Rhino Score Tellys For Avid

Posted on March 16, 2009 by Moo2u
Posted in Shorts Tagged , , , , , , , , , ,

Director/Animator Richard Borge of LA-based production studio DUCK helms an award winning new project for the iconic editorial brand Avid via Boston’s White Rhino agency in advance of its revolutionary series of new products.

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Sony Ericsson & HUSH Create Integrated User Experience

Posted on March 11, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , , , , , , , , , , , , , , ,

New York-based content creation studio HUSH has once again teamed up with mobile phone manufacturer Sony Ericsson for their recently announced, most advanced WalkmanTM phone, the W995. HUSH was at the center of every aspect of the project, from writing the concept and story, to establishing the visual tone, and executing the spot airing on every Walkman W995 phone. Additional mobile content like video ring tones, sounds, wallpaper graphics and screensavers were carefully interwoven by HUSH’s expert team of designers and developers to create a sense of cohesiveness within the overall branding campaign.

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Superfad Directs Protege Launch For Kmart

Posted on March 11, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

KMART recently premiered a commercial that launches its exclusive arrangement with Protege, a brand new shoe brand created with NBA star Al Harrington. The spot was directed by Justin Leibow of Superfad for Agency Draftfcb and features Harrington presenting the philosophical ingredients that make up…

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‘Terminator Salvation’

Posted on March 11, 2009 by Moo2u
Posted in Movies Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

‘Terminator Salvation’, the fourth in the Terminator film series, is being touted as a science fiction post-aolcalypitc war film, and is the creation of American director McG. ‘The Terminator’, released in 1984 and directed by James Cameron, was followed by two film sequels and a…

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New Deal Create Minature Effects For Watchmen

Posted on March 10, 2009 by Moo2u
Posted in Movies Tagged , , , , , , , , , , , , , , , , , ,

The much-anticipated release of Watchmen features high-tech mechanical and pyrotechnic effects created by New Deal Studios (NDS). The award-winning effects team at New Deal engineered a water tower to collapse onto a burning miniature tenement rooftop, spilling water onto the fire and allowing a split second window for the superheroes to save the day. A team of 60 artists from design, fabrication, effects photography, and digital combined their artistry to orchestrate the thrilling fire effects and bring the whole sequence to life.

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Superfad Help More People Go With Visa

Posted on March 10, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,

Superfad recently contributed visual effects, design and editing to the ‘More People Go With Visa’ campaign, Visa’s first global advertising effort. The campaign celebrates that every day, people everywhere are on the go – whether satisfying basic needs or fulfilling lifelong dreams. When people are ready to go, Visa wants to them to go with a better way to pay – a way for them to go in control – confidently, securely and conveniently with Visa.

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Brand New School Expands & Folds Away For Toyota

Posted on March 6, 2009 by Moo2u
Posted in Commercials Tagged , , , , , , , , , , , , ,

Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School’s Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency.

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