Thierry Henry, striker with FC Barcelona and France football teams, is the front man for Reebok’s “Play Responsibly” campaign. Henry puts the powerful football boot, the Reebok Valde, into action in a series of explosive stunts that shouldn’t be tried at home.
Three commercials, shot in an undisclosed Barcelona location, show Henry using cutting-edge Hollywood special effects to vividly bring to life the power of the Valde boot. The first one, shown here, uses disposable cars.
Thierry Henry was joined on set by the Reebok Ambassadors, a team of young amateur footballers who won Reebok Valde boot deals via a European-wide competition. They were given exclusive behind-the-scenes access to the Valde shoot, as well as being officially presented with their first pair of Reebok Valde boots by Thierry Henry.
“I had a great time making the ad – I’ve done many things with a football on the pitch but this is the first time I’ve used one to explode cars – a bit like being on the set of an action film!” said Henry. “It was a really fun, and an interesting way of showing the real benefits of this Power Unit boot technology.” he continued.
Credits
The Reebok Valde campaign was produced by M&C Saatchi Sports and Entertainment, London.
