Monthly Archives: April 2009

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Superfad Animate New Sprint “Anthem” Spot

Ever wonder what’s happening right now? More than you think, as we found out in this campaign designed and co-directed by Superfad for Sprint via Goodby, Silverstein & Partners. The Now Network is brought to life when everything from business people to bananas (and bloodhounds,too)…


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PMcD Design Create Titles & Promo For Crash

Crash, the Academy Award winning film, is now a series on the Starz Network, marking the network’s first-ever original series. With so much riding on the show’s success, Starz turned to New York-based PMcD Design, part of the transmedia branding and design group LORI PATE+, to design and produce the comprehensive promotional package that includes IDs, end pages, long form title sequence and a comprehensive toolkit for Starz producers and editors to use for tease, launch and episodic campaigns.


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yU+co. Creates Titles for Disney’s Race To Witch Mountain

How do you distill the world’s collective understanding and evidence of UFOs into three-and-a-half minutes? That was the challenge facing visual design and motion graphics studio yU+co., led by Creative Director Garson Yu, for the main title sequence to Disney’s Race To Witch Mountain, opening in theatres on March 13.

Race to Witch Mountain is a sci-fi adventure about two alien visitors and their search for their lost spacecraft. For the main title sequence, yU+co.’s concept was to tell the story of UFO’s from early sightings in the U.S. to present day, using archival newspaper headlines, film footage, photos and eyewitness accounts of UFO sightings. Set to a pulsating orchestral score, the tension-filled sequence immediately pulls viewers into this mysterious world with fast-paced editing of astonishing UFO imagery coupled with a subtle, yet powerful type design that animates on and off as if emanating from an extraterrestrial transmission signal.


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Mekanism’s Kovalik Directs Campaign For Schwab

Mekanism’s Ian Kovalik directs a five spot package of live action/animated :30s for Charles Schwab. In the commercials Charles Schwab & Co encourages potential savers, cautious in the present precarious financial climate, to “Do Something About It”. Mekanism is a San Francisco and New York based creative production studio…


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“Meet Méline” – Teaser Trailer for New Animation Short

In an ordinary barn, of a quiet small town, a little girl will be faced with an extraordinary event… “Meet Meline” tells the story of a young girl who spends much of her time playing in a dusty old wooden out-shed at her grandparents home.…


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Dimension 3 2009 – The Essential Forum For 3D Markets

Dimension 3 the world’s leading festival for professionals involved in 3D stereoscopic production, post and display, will take place in Paris, France, from 2 – 4 June 2009. Now in its third year, Dimension 3 will again be the crucial meeting-point for performers, technical and…


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Coca Cola Happiness Factory Revisited

The original Coca Cola ‘Happiness Factory’ commercial is now several years old, but the tale of this animated world is still unfolding and continues to delight. The ‘Happiness Factory’ series is the genius collaboration from ad agency Wieden+Kennedy and creative studio Psyop that takes us to a magical world beyond the Coca-Cola vending machine.Coca Cola has recently launched ‘Happiness Factory 3’ which illustrates the uplift factor of Coca Cola and how it revitalizes both the drinker; and the lovable inhabitants of the Happiness Factory.


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