Guinness Attracts Fridge Magnets
This new Guinness commercial, featuring a truck full of magnetic Guinness, was directed by Fredrik Bond for Irish International ad agency BBDO with post production by MPC. Fridge Magnet is the first MPC project to take advantage of the MPC international network using studios in the US and UK; utilising the high bandwidth network between MPC LA and MPC London. The ad consists of 11 major CG shots, on which the LA team started working the day after their opening, when the plates for 3D tracking and roto started to arrive. These were seamlessly integrated into the extended MPC system in LA.
