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Archive for the ‘ Featured Articles ’ Category

Brand New School Bring Coke to LA Live

  • May 13th, 2009
  • Posted in Commercials . Featured Articles

Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more[ READ MORE ]

Making Of

  • April 30th, 2009
  • Posted in Featured Articles . Industry . Interviews

MakingOf is a behind-the-scenes Web portal, founded by Natalie Portman and Christine Aylward, that provides an intimate, fresh look into the process of creating entertainment by the insiders themselves. Our mission is to champion the art and craft of entertainment creation. We started MakingOf because we realized that so much of [ READ MORE ]

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