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Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more[ READ MORE ]
MakingOf is a behind-the-scenes Web portal, founded by Natalie Portman and Christine Aylward, that provides an intimate, fresh look into the process of creating entertainment by the insiders themselves. Our mission is to champion the art and craft of entertainment creation. We started MakingOf because we realized that so much of [ READ MORE ]