Archive for the ‘ VFX News ’ Category

Absolute and Lowes Take It Outdoors For BBDO

Absolute’s lead Flame artist Dave Smith and his team of VFX artists have crafted a dazzling array of special effects for home improvement giant Lowe’s new Spring 2009 campaign, via HSI director Gerard de Thame and BBDO New York. Starts at Lowe’s/Outdoor emphasizes the amazingly affordable outdoor products, machines and materials Lowe’s carries in its stores everyday. With the arrival of spring, barbecues, plants, lawn mowers and tractors come streaming out of a Lowe’s store and into the parking lot, much to the surprise of loyal Lowe’s patrons. The message is clear: spring has arrived and Lowe’s has everything you need to start living outdoors[ READ MORE ]

Terminator Salvation – May 2009 Release

  • May 20th, 2009
  • Posted in Movies

“Terminator Salvation” is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright, a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind[ READ MORE ]

Superfad Win Clio Awards for Durex

The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success. The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments[ READ MORE ]

Brand New School Bring Coke to LA Live

Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more[ READ MORE ]

The Autodesk Imagine Tour

Join the Autodesk Imagine Tour and discover how Autodesk® 2010 creative software can benefit television and film professionals as well as game developers. Today, television and film facilities as well as game studios are being asked to deliver more content than ever before, faster than ever before. And with growing audience expectations, it's crucial that the quality of this content be second to none. Fortunately, Autodesk offers industry-leading creative tools for film and television professionals and game developers[ READ MORE ]

Mekanism Creates Bollywood for Interactive One Show

Mekanism has been tapped by The One Club to create the promotional creative for 2009’s One Show Interactive awards. One Show Interactive takes place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design. The promotional material is based on this year’s Bollywood theme and is a sequence of moving portraits, as a parade of characters takes their turn on screen in their rawest emotional states. Bright, solid-colored background focus attention on each cast member as they play their part in the mini drama. The edgy, interpretive storyline is an ideal representative for the type of creative work honored at the One Show Awards[ READ MORE ]

89’s Shepherd Edits Magnificent for U2

89 Editorial’s Duncan Shepherd has teamed up with director Tom Krueger for a new video from the rock legends U2. The video features U2 playing to a small crowd in an intimate venue in Somerville, Massachusetts. The Somerville Theater is known for being the first place the band originally played in the US. Kreuger shot the video on eight HD CAM cameras and four HDV camcorders in a freewheeling experiment designed to harken back to the days of punk rock, resulting in a variety of interesting, ever-shifting camera angles. [ READ MORE ]

Pixar’s “Up” Will Lift The Down at Heart

‘Up’ is the tenth featured film from the Pixar stable and is set to hit cinemas in May 2009. ‘Up’ is the story of a 78 year old widower called Carl Fredricksen who longs to fulfil his wife Ellie’s childhood dreams. Ellie and Carl met and grew up in a small American mid western town where Ellie had often dreamed of exploring the globe and climbing mountains. When threatened by developers that he must leave his house for an assisted retirement home, Carl decides to fulfil his promise to Ellie to see the world. Carl teams up with an unlikely accomplice in the form of Russell, an eight year old enthusiastic explorer. Together the odd couple contend with unfamiliar lands, unpleasant villains and unfriendly creatures[ READ MORE ]

Organic surfacing for design – t-splines for rhino

T-Splines for Rhino helps designers easily create and edit fluid, organic shapes for design and manufacturing. This plugin, tightly integrated with Rhino 4, adds a suite of new surfacing tools to help designers speed up their design time, accomplish tasks that would be tedious or difficult in Rhino, and translate between subdivision surface modeling programs and Rhino[ READ MORE ]

Making Of

MakingOf is a behind-the-scenes Web portal, founded by Natalie Portman and Christine Aylward, that provides an intimate, fresh look into the process of creating entertainment by the insiders themselves. Our mission is to champion the art and craft of entertainment creation. We started MakingOf because we realized that so much of [ READ MORE ]

G.I. Joe: The Rise of Cobra

  • April 30th, 2009
  • Posted in Movies

G.I. Joe will be a modern telling of the "G.I. Joe vs. Cobra" storyline and its compelling characters that Hasbro created 25 years ago. The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and their "fight for freedom wherever there is trouble" against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic book collection and animated series. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the "Pit" as they were throughout the 1980s comic book series. And[ READ MORE ]

The Visual FX of Sin City

After the actors filmed in front of blank backgrounds, the SIN CITY effects team painstakingly brewed up the worlds they inhabit taken straight from Miller’s books. It began with Robert Rodriguez morphing Frank Miller’s books – frame by frame, entirely as is -- into animatic storyboards. He than started developing the film’s look in the early experimental footage – a look he would continue to adjust throughout production. The idea was always to blend the photo-realistic with the graphic, but the trick was in finding the balance. By finessing the lighting and photography, Rodriguez played with variations on silhouette[ READ MORE ]

Sin City Greenscreen Clip

Green Screen footage with final footage from the Blu-ray edition Sin City DVD. "Sin City" is four stories inter-weaved telling tales of corruption in Basin City. The first story (The Customer is always right) is short, and is based on the depression of women that they need to pay a man to feel loved when they commit suicide. The next story is Part 1 of "That Yellow Bastard" about a cop who needs to save a young girl from being raped. The third story[ READ MORE ]