Archive for the ‘ Commercials ’ Category

Absolute and Lowes Take It Outdoors For BBDO

Absolute’s lead Flame artist Dave Smith and his team of VFX artists have crafted a dazzling array of special effects for home improvement giant Lowe’s new Spring 2009 campaign, via HSI director Gerard de Thame and BBDO New York. Starts at Lowe’s/Outdoor emphasizes the amazingly affordable outdoor products, machines and materials Lowe’s carries in its stores everyday. With the arrival of spring, barbecues, plants, lawn mowers and tractors come streaming out of a Lowe’s store and into the parking lot, much to the surprise of loyal Lowe’s patrons. The message is clear: spring has arrived and Lowe’s has everything you need to start living outdoors[ READ MORE ]

Superfad Win Clio Awards for Durex

The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success. The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments[ READ MORE ]

Brand New School Bring Coke to LA Live

Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more[ READ MORE ]

Mekanism Creates Bollywood for Interactive One Show

Mekanism has been tapped by The One Club to create the promotional creative for 2009’s One Show Interactive awards. One Show Interactive takes place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design. The promotional material is based on this year’s Bollywood theme and is a sequence of moving portraits, as a parade of characters takes their turn on screen in their rawest emotional states. Bright, solid-colored background focus attention on each cast member as they play their part in the mini drama. The edgy, interpretive storyline is an ideal representative for the type of creative work honored at the One Show Awards[ READ MORE ]

Philips Carousel for Cinema 21:9

The Philips Cinema 21:9 television frame, the world’s first cinema proportion TV, has been launched with “Carousel”, a short film and interactive web site developed at Tribal DDB Amsterdam and Stink Digital. Stink Digital director Adam Berg came up with the idea for an epic “frozen moment” cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money[ READ MORE ]

Thierry Henry Explodes with Reebok Valde

Thierry Henry, striker with FC Barcelona and France football teams, is the front man for Reebok’s “Play Responsibly” campaign. Henry puts the powerful football boot, the Reebok Valde, into action in a series of explosive stunts that shouldn’t be tried at home. Three commercials, shot in an undisclosed Barcelona location, show Henry [ READ MORE ]

Fonecta Immigrant Searches for Heir

...looking back over his life, the wealthy immigrant realizes that although he may not lack in financial resources, he lacks a true heir to his name and fortune. He travels back to his homeland where he is trying to reach out to the one known relative so that he can leave his entire estate to him once he dies. The phone rings. A young man looks at the unknown phone number on the screen and hangs up. “An unknown number could be the most important of your life.” Fonecta provides the number 16400 as a service for customers who would like to know who has called[ READ MORE ]

Superfad Animate New Sprint “Anthem” Spot

Ever wonder what’s happening right now? More than you think, as we found out in this campaign designed and co-directed by Superfad for Sprint via Goodby, Silverstein & Partners. The Now Network is brought to life when everything from business people to bananas (and bloodhounds,too) are duplicated and distributed in a whimsical turn [ READ MORE ]

Mekanism’s Kovalik Directs Campaign For Schwab

Mekanism’s Ian Kovalik directs a five spot package of live action/animated :30s for Charles Schwab. In the commercials Charles Schwab & Co encourages potential savers, cautious in the present precarious financial climate, to “Do Something About It”. Mekanism is a San Francisco and New York based creative production studio[ READ MORE ]

Coca Cola Happiness Factory Revisited

The original Coca Cola ‘Happiness Factory’ commercial is now several years old, but the tale of this animated world is still unfolding and continues to delight. The ‘Happiness Factory’ series is the genius collaboration from ad agency Wieden+Kennedy and creative studio Psyop that takes us to a magical world beyond the Coca-Cola vending machine.Coca Cola has recently launched ‘Happiness Factory 3’ which illustrates the uplift factor of Coca Cola and how it revitalizes both the drinker; and the lovable inhabitants of the Happiness Factory[ READ MORE ]

Click 3X Creates Animated Circus for ‘See You Sunday’ on MTV

Embarking on a new creative partnership, Click 3X recently collaborated with MTV to create a show open, packaging, and promos for See You Sunday. Promoting four new shows in their latest block of Sunday programming, the clips incorporate live action footage of high-profile stars with unique hand-drawn animation, explosions, and VFX. To [ READ MORE ]

Superfad Collaborates With MTV On Indebted Campaign

Animation has the powerful ability to make the abstract instantly personal and relatable. To inspire a call to action via www.indebted.com, a joint project between mtvU and the Peter G. Peterson Foundation, Superfad has produced the second in a series of animated PSAs addressing the dangers of personal and government debt[ READ MORE ]

Digital Domain Brings Inventive VFX to Lexus

A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots “City,” “Assembled” and “Intersection,” which feature fantastical visual metaphors brought to life by digital production studio Digital Domain. Visual Effects Supervisor Jonah [ READ MORE ]