Animation has the powerful ability to make the abstract instantly personal and relatable. To inspire a call to action via www.indebted.com, a joint project between mtvU and the Peter G. Peterson Foundation, Superfad has produced the second in a series of animated PSAs addressing the dangers of personal and government debt.
Los Angeles-based directing collective Syndrome has concocted an irresistible new batch of confectionary goodness in the latest :30 spot for New Balance via Ryan Partnership.
Chosen to help launch the Candy Collection, New Balance’s colorfully cool new brand of footwear for tweens, Syndrome have taken inspiration from old school pinball machines, childhood board games and the tasty sweets we all remember as kids to deliver a surreal sugarcoated ride through an elaborate gumball machine.
New York-based content creation studio HUSH has once again teamed up with mobile phone manufacturer Sony Ericsson for their recently announced, most advanced WalkmanTM phone, the W995. HUSH was at the center of every aspect of the project, from writing the concept and story, to establishing the visual tone, and executing the spot airing on every Walkman W995 phone. Additional mobile content like video ring tones, sounds, wallpaper graphics and screensavers were carefully interwoven by HUSH’s expert team of designers and developers to create a sense of cohesiveness within the overall branding campaign.
Superfad recently contributed visual effects, design and editing to the ‘More People Go With Visa’ campaign, Visa’s first global advertising effort. The campaign celebrates that every day, people everywhere are on the go – whether satisfying basic needs or fulfilling lifelong dreams. When people are ready to go, Visa wants to them to go with a better way to pay – a way for them to go in control – confidently, securely and conveniently with Visa.
Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School’s Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency.
Anonymous’ Garth Davis delivers a visually astounding, gravity defying :60 masterpiece for Halifax via Delaney Lund Knox Warren & Partners. Employees running from all directions converge in a mall creating a staircase of co-workers to hand-deliver a customer’s £5 Current Account reward. Next, the dedicated…
Director Geordie Stephens of Tool and agency Goodby, Silverstein & Partners recently collaborated for high-speed Internet service provider Comcast on two hilarious :30 spots starring the animated turtle couple, Bill and Karolyn Slowsky. The spots promote the increased speed that Comcast is offering for its Internet connections.
Superfad was honored to help the comic relief red nose campaign by taking on the nose animation quota for both the charity and the BBC/red bee’s cross media campaigns.
Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost.
The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place.
Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist.
Rhino Creative Director/Visual Effects Supervisor Vico Sharabani collaborated with Director Iain Mackenzie of Paydirt and Merkley+Partners to develop two spots introducing the Mercedes 2009 GLK model, a new smaller, sleeker SUV.
The spots showcase the agility, beauty, and functionality of the new model, as it navigates the winding streets of old Italy with ease, squeezing between two semis unscathed, and passing through the trunk of a redwood without a splinter. The beautiful footage, shot by Mackenzie, was enhanced through a Flame color correction system that was specifically tailored for Mercedes by Vico and Rhino lead artist Mickey Gorenstein. Gorenstein developed an eye for Flame color correction working at Gravity Visual Effects in Tel Aviv before moving to Rhino.
Copyright Moo2u.com © 2010 All rights reserved
