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	<title>Moo2u.com - Free Tutorials &#38; the latest VFX news. &#187; Games</title>
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		<title>Autodesk Announces Softimage Mod Tool 7.5</title>
		<link>http://www.moo2u.com/2009/03/27/autodesk-announces-softimage-mod-tool-75/</link>
		<comments>http://www.moo2u.com/2009/03/27/autodesk-announces-softimage-mod-tool-75/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 18:27:29 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Autodesk Softimage]]></category>
		<category><![CDATA[CgFX]]></category>
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		<category><![CDATA[Crytek CryENGINE 2]]></category>
		<category><![CDATA[DxFX]]></category>
		<category><![CDATA[Epic Unreal Engine 3]]></category>
		<category><![CDATA[Fable II]]></category>
		<category><![CDATA[GLSL]]></category>
		<category><![CDATA[HLSL]]></category>
		<category><![CDATA[ICE]]></category>
		<category><![CDATA[Metal Gear Solid 4]]></category>
		<category><![CDATA[Mod Tool]]></category>
		<category><![CDATA[Mod Tool 7.5]]></category>
		<category><![CDATA[Softimage]]></category>
		<category><![CDATA[Valve Source]]></category>
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		<guid isPermaLink="false">http://www.moo2u.com/?p=623</guid>
		<description><![CDATA[Autodesk, Inc., has announced Autodesk Softimage Mod Tool 7.5 software (formerly SOFTIMAGE_XSI Mod Tool). This free* 3D modeling and animation package for aspiring game artists is based on the same professional toolset as Autodesk Softimage (formerly SOFTIMAGE_XSI). Game studios have used Softimage software to create hit titles such as “Metal Gear Solid 4″ and “Fable II.”]]></description>
			<content:encoded><![CDATA[<p>Autodesk, Inc., has announced Autodesk Softimage Mod Tool 7.5 software  (formerly SOFTIMAGE_XSI Mod Tool). This free* 3D modeling and animation package  for aspiring game artists is based on the same professional toolset as Autodesk  Softimage (formerly SOFTIMAGE_XSI). Game studios have used Softimage software to  create hit titles such as “Metal Gear Solid 4″ and “Fable II.”</p>
<p>“Softimage Mod Tool gives the next generation of game artists access to  professional tools, so they can learn while making their own games or game  mods,” said Marc Stevens, Autodesk Media &amp; Entertainment vice president,  games. “Game developers can also use the software to extend the life of a game  by building a community of modders. Game mods can go on to become commercial  games in their own right, and they can be used by developers to identify talent  for recruiting purposes.”</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/fable_angry_hobbes_main.jpg"><img class="aligncenter" style="border: 0pt none;" title="fable_angry_hobbes_main" src="http://www.moo2u.com/blog-images/fable_angry_hobbes_main.jpg" alt="Autodesk Announces Softimage Mod Tool 7.5 fable_angry_hobbes_main " width="520" height="293" /></a></p>
<p><strong><br />
New Features in Autodesk Softimage Mod Tool 7.5</strong><br />
o  <strong>New learning materials:</strong> Softimage Mod Tool 7.5 comes with  training<br />
materials from Noesis Interactive. These materials show users how to  create a character and export it for use in Microsoft XNA Games Studio 3.0.</p>
<p>o <strong>New real-time shading API (application programming  interface):</strong> Softimage<br />
Mod Tool 7.5 supports the Realtime Shader API  version 3.0, which helps make real-time shader development simpler and more  flexible. The new version offers an architecture focused on programmable shaders  (GLSL, HLSL) and file-based effects (CgFX and DxFX). With these capabilities,  what game developers see in Softimage Mod Tool is what they get in the game.</p>
<p>o <strong>Interactive Creative Environment (ICE):</strong> ICE is an open,  scalable platform<br />
that enables artists to extend the capabilities of  Softimage more quickly and intuitively using a node-based dataflow diagram.  Artists can now quickly create complex 3D effects and tools without writing  code.</p>
<p>o <strong>Support for Windows Vista operating system:</strong> Autodesk  Softimage Mod Tool<br />
7.5 now supports the Windows Vista Business operating  system.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/logo_mood_tool.jpg"><img class="aligncenter" style="border: 0pt none;" title="logo_mood_tool" src="http://www.moo2u.com/blog-images/logo_mood_tool.jpg" alt="Autodesk Announces Softimage Mod Tool 7.5 logo_mood_tool " width="520" height="285" /></a><br />
<em></em></p>
<p><em>Autodesk Softimage Mod Tool (formerly XSI Mod Tool) software is a free 3D  modeling and animation package for creating non‐commercial games and “modding”  (modifying games). Softimage Mod Tool 7.5 is based on the same professional  toolset found in Autodesk Softimage 7.5, used by game developers to create 3D  characters, levels, props and animation. Game developers can use Softimage Mod  Tool toextend the life of games and recruit talent with a modding community  using. Softimage Mod Tool 7.5 exports to Microsoft XNA and add‐ons are available  that enable export to Crytek CryENGINE 2, Valve Source and Epic Unreal Engine  3.</em></p>
<p style="text-align: left;"><a href="http://www.moo2u.com/blog-images/shading_elephant.jpg"><img class="aligncenter" style="border: 0pt none;" title="shading_elephant" src="http://www.moo2u.com/blog-images/shading_elephant.jpg" alt="Autodesk Announces Softimage Mod Tool 7.5 shading_elephant " width="520" height="285" /></a><br />
<em><br />
<strong>Realtime Shading API</strong><br />
Softimage Mod  Tool 7.5 gives users unprecedented power in a free tool. A new realtime shading  API<br />
supports programmable shaders (GLSL, HLSL) and file‐based effects (CgFX  and DxFX). This gives game<br />
developers “what you see is what you get”  (WYSIWYG) abilities when programming custom shader<br />
effects, so that what you  see in Softimage Mod Tool, is what you get in the game.</em></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/ice_fire.jpg"><img class="aligncenter" style="border: 0pt none;" title="ice_fire" src="http://www.moo2u.com/blog-images/ice_fire.jpg" alt="Autodesk Announces Softimage Mod Tool 7.5 ice_fire " width="520" height="285" /></a></p>
<p><em><strong><br />
ICE – now in Mod Tool!</strong><br />
ICE (Interactive Creative  Environment) is an open, scalable platform that enables you to extend  the<br />
capabilities of Softimage more quickly and intuitively using a node‐based  dataflow diagram. This<br />
paradigm means that 3D artists can create complex 3D  effects and tools extremely quickly without<br />
writing code.</em></p>
<p>Create Compelling 3D Content for Microsoft XNA and Major Game Engines  Softimage Mod Tool 7.5 can export 3D models and animation for use with the  Microsoft XNA Game Studio 3 framework. Fledgling or independent game developers  now have access to a professional toolset for creating original games on the  Microsoft Xbox console or Windows platform.</p>
<p>Users can also download add-ons for content export to Crytek CryENGINE 2,  Epic Unreal Engine 3 and Valve Source game engines. With this professional 3D  toolset modders can produce characters and props for their favorite game.</p>
<p>Commercial Version for Microsoft Xbox Live Community Games Available Autodesk  Softimage Mod Tool Pro 7.5 software is functionally identical to the Mod Tool,  but has an End User License Agreement that allows users to produce assets for  games sold via Microsoft’s Xbox Live Community Games.<br />
Autodesk Softimage Mod  Tool Pro 7.5 is available only with Microsoft’s XNA Creator’s Club Premium  membership. For more information visit <a href="visit http://creators.xna.com">http://creators.xna.com</a>.</p>
<p><strong>Availability</strong><br />
Autodesk anticipates that Softimage Mod Tool  7.5 software will be available in April 2009. For more information, visit <a href="http://www.softimage.com/products/modtool/">www.softimage.com/products/modtool</a>.</p>
<p><em>*Free products are subject to the terms and conditions of the end-user  license agreement that accompanies the software.</em></p>
<p>Autodesk Softimage and XSI are registered trademarks or trademarks of  Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or  other countries. All other brand names, product names, or trademarks belong to  their respective holders. Autodesk reserves the right to alter product offerings  and specifications at any time without notice, and is not responsible for  typographical or graphical errors that may appear in this  document.<br />
<strong><br />
<em>Main Header Image Credit</em></strong><em><br />
Fable II &#8211;  Angry Hobbes<br />
Image courtesy of Lionhead Studios.</em></p>
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		<title>New Autodesk Middleware Empowers Game Developers</title>
		<link>http://www.moo2u.com/2009/03/26/new-autodesk-middleware-empowers-game-developers/</link>
		<comments>http://www.moo2u.com/2009/03/26/new-autodesk-middleware-empowers-game-developers/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 20:06:18 +0000</pubDate>
		<dc:creator>Digital4D</dc:creator>
				<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[3D Pathfinding]]></category>
		<category><![CDATA[ADSK]]></category>
		<category><![CDATA[Age of Reckoning]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AutoCAD]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[EA Games]]></category>
		<category><![CDATA[EA studio]]></category>
		<category><![CDATA[FIFA 09]]></category>
		<category><![CDATA[HumanIK]]></category>
		<category><![CDATA[HumanIK 4]]></category>
		<category><![CDATA[Kynapse]]></category>
		<category><![CDATA[Kynapse 6]]></category>
		<category><![CDATA[Marc Stevens]]></category>
		<category><![CDATA[Matt Shaw]]></category>
		<category><![CDATA[MMO]]></category>
		<category><![CDATA[Mythic Entertainment]]></category>
		<category><![CDATA[Nintendo Wii]]></category>
		<category><![CDATA[PlayStation 2]]></category>
		<category><![CDATA[PLAYSTATION 3]]></category>
		<category><![CDATA[PSP]]></category>
		<category><![CDATA[Warhammer]]></category>
		<category><![CDATA[Warhammer Online]]></category>
		<category><![CDATA[Xbox]]></category>
		<category><![CDATA[Xbox 360]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=617</guid>
		<description><![CDATA[Autodesk, Inc., (NASDAQ: ADSK) has announced new versions of its two runtime technologies for the game engine - Autodesk HumanIK 4 animation middleware and Autodesk Kynapse 6 artificial intelligence (AI) middleware. Autodesk’s high-performance middleware solutions are flexible, production-proven and backed by solid support. The products have been adopted for at least 100 triple-A titles, including “FIFA 09″ and “Warhammer Online: Age of Reckoning.”]]></description>
			<content:encoded><![CDATA[<p>Autodesk, Inc., (NASDAQ: ADSK) has announced new versions of its two runtime  technologies for the game engine &#8211; Autodesk HumanIK 4 animation middleware and  Autodesk Kynapse 6 artificial intelligence (AI) middleware. Autodesk’s  high-performance middleware solutions are flexible, production-proven and backed  by solid support. The products have been adopted for at least 100 triple-A  titles, including “FIFA 09″ and “Warhammer Online: Age of Reckoning.”</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/warhammer_courtyard.jpg"><img class="aligncenter" style="border: 0pt none;" title="warhammer_courtyard" src="http://www.moo2u.com/blog-images/warhammer_courtyard.jpg" alt="New Autodesk Middleware Empowers Game Developers  warhammer_courtyard " width="520" height="294" /></a></p>
<p>“Autodesk middleware products offer a solution to common runtime challenges,  allowing development teams to concentrate on the creative work involved in  authoring amazing new gameplay experiences,” said Marc Stevens, Autodesk vice  president, games. “For example, HumanIK helps to alleviate the burden of large  clip libraries by enabling procedural motion adaption, which reduces the number  of clips animators need to produce and maintain. With Kynapse, programmers can  avoid the development time and costs involved in writing custom runtime  solutions for universal AI issues, like spatial awareness.”</p>
<p><strong>Autodesk Kynapse 6:</strong> Put the Brain in Your Game Autodesk  Kynapse middleware is a leading AI solution for game development and real-time  simulations. With this middleware, developers can conveniently breathe life into  games with characters that have spatial awareness, dynamic 3D pathfinding  capabilities and team coordination.</p>
<p>Kynapse was recently adopted by Mythic Entertainment, an EA studio, for  “Warhammer Online: Age of Reckoning.” “The huge world of ‘Warhammer’ meant we  needed a very robust pathfinding solution,” said Matt Shaw, CTO. “Our entire  player movement system is built around enabling players to go wherever they are  capable of reaching. Autodesk Kynapse gave us an algorithmic exploration  solution that enabled our AI-driven actors to path with the same constraints and  freedom as players.”</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/kyp_bodyguards.jpg"><img class="aligncenter" style="border: 0pt none;" title="kyp_bodyguards" src="http://www.moo2u.com/blog-images/kyp_bodyguards.jpg" alt="New Autodesk Middleware Empowers Game Developers  kyp_bodyguards " width="520" height="293" /></a></p>
<p><em>Autodesk Kynapse middleware is a world leading, artificial intelligence  (AI) solution for game<br />
development and real‐time simulations. The above  scenario demonstrates three key functionalities of Kynapse: spatial reasoning  (the bodyguards locate at run‐time, in 3D, threatening zones), team coordination  (team members share information) and 3D pathfinding (bodyguards navigate in  between the threat and the VIP).</em></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/kynapse_path.jpg"><img class="aligncenter" style="border: 0pt none;" title="kynapse_path" src="http://www.moo2u.com/blog-images/kynapse_path.jpg" alt="New Autodesk Middleware Empowers Game Developers  kynapse_path " width="520" height="293" /></a></p>
<p><em><strong>Enhanced Dynamic 3D Pathfinding</strong> Kynapse 6 delivers  best‐in‐class, dynamic 3D pathfinding that allow characters to find their way  around 3D worlds that change. In the above image, planks are added and  characters can find their way into the new areas automatically.</em></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/kyp_flat_pathfinding_mode.jpg"><img class="aligncenter" style="border: 0pt none;" title="kyp_flat_pathfinding_mode" src="http://www.moo2u.com/blog-images/kyp_flat_pathfinding_mode.jpg" alt="New Autodesk Middleware Empowers Game Developers  kyp_flat_pathfinding_mode " width="520" height="293" /></a></p>
<p><em><strong>Flat Pathfinding Mode</strong> A new flat pathfinding mode  significantly simplifies the implementation of 3D pathfinding using streamed  navigation data.</em></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/kyp_hierarchical_pathfinding.jpg"><img class="aligncenter" style="border: 0pt none;" title="kyp_hierarchical_pathfinding" src="http://www.moo2u.com/blog-images/kyp_hierarchical_pathfinding.jpg" alt="New Autodesk Middleware Empowers Game Developers  kyp_hierarchical_pathfinding " width="520" height="293" /></a></p>
<p><em><strong>Hierarchical 3D Pathfinding</strong> Kynapse 6 now includes a  fully hierarchical 3D pathfinding solution that is capable of computing paths of  limitless length on huge maps: maps that cannot possibly be loaded into memory  in their entirety.Hierarchical 3D pathfinding computations use hierarchical data  that describes large areas of differing resolutions. This data is automatically  generated by the Kynapse Pathdata generation tool. Results are computed with  different levels of detail, saving on CPU usage and memory consumption on the  target platform.</em></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/kynapse_large_crowd.jpg"><img class="aligncenter" style="border: 0pt none;" title="kynapse_large_crowd" src="http://www.moo2u.com/blog-images/kynapse_large_crowd.jpg" alt="New Autodesk Middleware Empowers Game Developers  kynapse_large_crowd " width="520" height="293" /></a></p>
<p><em>The intelligent, high‐performance Autodesk Kynapse artificial  intelligence (AI) engine was designed to handle large crowds in wide, complex,  destructible environments. It supports automatic, hierarchical data generation,  automatic data stitching and data streaming.</em></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/kynapse_large_crowd2.jpg"><img class="aligncenter" style="border: 0pt none;" title="kynapse_large_crowd2" src="http://www.moo2u.com/blog-images/kynapse_large_crowd2.jpg" alt="New Autodesk Middleware Empowers Game Developers  kynapse_large_crowd2 " width="520" height="293" /></a></p>
<p>Kynapse 6 delivers new features that make it easier for game engineers to  integrate the software and get results.<br />
o <strong>Remote Debugger:</strong> The new remote debugging tool enables users to inspect<br />
the state of the game  variables, with an interactive 3D view of the debug information. Users can also  record and replay sequences, while retaining access to the data in the recorded  files<br />
o <strong>New 3D Pathfinding Technology:</strong> The “flat”  pathfinding technology<br />
introduced in this release offers simplified data  generation workflows, more flexible runtime data streaming, and the ability to  add new paths on-the-fly at runtime.<br />
o <strong>Improved MMO support:</strong> Data resources and runtime services can now be<br />
shared across multiple Kynapse  worlds, improving support for Massively Multiplayer On-line games<br />
o  <strong>Enhanced Dynamic 3D Pathfinding:</strong> With improved CPU performance  and<br />
granular control over memory consumption, characters can more easily  avoid dynamic, movable obstacles<br />
o <strong>Hierarchical 3D  Pathfinding:</strong> Characters can now plan paths that span the<br />
entire  breadth of huge maps, even when those maps cannot be loaded in their entirety.  The path is first computed at a low level of detail, and then refined  opportunistically when more detailed data becomes available, keeping memory  usage within set limits</p>
<p>For more information about Autodesk Kynapse 6, visit <a href="http://usa.autodesk.com/adsk/servlet/index?id=11390544&amp;siteID=123112">www.autodesk.com/kynapse</a>.</p>
<p><strong>AUTODESK HUMANIK 4</strong><br />
Autodesk HumanIK 4: Believable,  Runtime Character Animation HumanIK animation middleware frees animators from  having to produce every possible animation clip by procedurally adapting  existing character animation to game environments at runtime. Also, the  technology’s runtime retargeting enables developers to reuse banks of animation  on characters of completely different scales and proportions. As a result,  development teams can save time for more creative challenges.</p>
<p>Furthermore, HumanIK enhances animation systems by enabling characters to  interact more realistically with the game environment. Characters place their  feet correctly, climb walls and pick up objects, even when the game environment  changes. With fewer gameplay constraints, HumanIK helps to bring games to life  with more believable and immersive character animation experiences.</p>
<p>The latest release &#8211; Autodesk HumanIK 4 &#8211; delivers a User Guide and a new set  of examples, integrated with the Trinigy Vision game engine. It also improves  knee response to ankle rotations. For more information about HumanIK 4, visit <a href="http://usa.autodesk.com/adsk/servlet/index?id=9491249&amp;siteID=123112">www.autodesk.com/humanik</a>.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/humk_foot_placement.jpg"><img class="aligncenter" style="border: 0pt none;" title="humk_foot_placement" src="http://www.moo2u.com/blog-images/humk_foot_placement.jpg" alt="New Autodesk Middleware Empowers Game Developers  humk_foot_placement " width="520" height="195" /></a></p>
<p><em><strong>Create high‐quality, believable character  animation</strong><br />
HumanIK enhances animation systems by enabling characters  to interact more realistically with the game environment. Characters place their  feet correctly, climb walls, pick up weapons and objects, even when the game  environment changes. With less gameplay constraints, HumanIK brings games to  life with more believable and immersive character animation  experiences.</em></p>
<p><em><strong>Enhance animators’ productivity with procedural motion adaptation  and retargeting.</strong><br />
By procedurally adapting existing character  animation to game environments at run‐time, HumanIK frees animators from having  to produce every combination of animation ‐‐ saving time for more creative  challenges. Run‐time retargeting allows you to reuse banks of animation on  characters of completely different scales and proportions.</em></p>
<table border="0" cellspacing="1" cellpadding="1" width="100%">
<tbody>
<tr>
<td><a href="http://www.moo2u.com/blog-images/vision_red_guitar_sm.jpg"><img class="alignleft" style="border: 0pt none;" title="vision_red_guitar_sm" src="http://www.moo2u.com/blog-images/vision_red_guitar_sm.jpg" alt="New Autodesk Middleware Empowers Game Developers  vision_red_guitar_sm " width="160" height="120" /></a></td>
<td><a href="http://www.moo2u.com/blog-images/vision_guitar_close_sm.jpg"><img class="aligncenter" style="border: 0pt none;" title="vision_guitar_close_sm" src="http://www.moo2u.com/blog-images/vision_guitar_close_sm.jpg" alt="New Autodesk Middleware Empowers Game Developers  vision_guitar_close_sm " width="160" height="120" /></a></td>
<td><a href="http://www.moo2u.com/blog-images/vision_red_guitar2_sm.jpg"><img class="alignright" style="border: 0pt none;" title="vision_red_guitar2_sm" src="http://www.moo2u.com/blog-images/vision_red_guitar2_sm.jpg" alt="New Autodesk Middleware Empowers Game Developers  vision_red_guitar2_sm " width="160" height="120" /></a></td>
</tr>
</tbody>
</table>
<p><em><strong>New sample framework</strong> This version of HumanIK provides a  new set of examples integrated with the Trinigy Vision™ game engine, showing how  to carry out inverse kinematics and retargeting in a simple concrete  implementation.</em></p>
<p><strong>Platform Support and Availability</strong><br />
HumanIK 4 is now  available. Autodesk anticipates that Kynapse 6 will be available during spring  2009. Both middleware products are optimized for PLAYSTATION 3, Xbox 360,  Nintendo Wii video game and entertainment consoles, as well as PCs running  Windows or Linux. Kynapse is also optimized for the PlayStation 2, Xbox, and PSP  game consoles.</p>
<p><strong>About Autodesk</strong></p>
<p>Autodesk, Inc., is a world leader in 2D  and 3D design software for the manufacturing, building and construction, and  media and entertainment markets. Since its introduction of AutoCAD software in  1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital  Prototyping solutions to help customers experience their ideas before they are  real.</p>
<p>Fortune 1000 companies rely on Autodesk for the tools to visualize,  simulate and analyze real-world performance early in the design process to save  time and money, enhance quality and foster innovation. For additional  information about Autodesk, visit www.autodesk.com.</p>
<p>Autodesk, AutoCAD, HumanIK and Kynapse are registered trademarks or  trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the  USA and/or other countries. All other brand names, product names or trademarks  belong to their respective holders. Autodesk reserves the right to alter product  offerings and specifications at any time without notice, and is not responsible  for typographical or graphical errors that may appear in this document.</p>
<p><strong><em>Main Header &amp; Thumbnail Image Credit:</em></strong><em><br />
Warhammer  Online: Age of Reckoning &#8211; courtesy of Mythic Entertainment, an EA Studio.</em><em> </em></p>
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		<title>Click 3X Builds Interactive CG World For Go Army</title>
		<link>http://www.moo2u.com/2009/03/25/click-3x-builds-interactive-cg-world-for-go-army/</link>
		<comments>http://www.moo2u.com/2009/03/25/click-3x-builds-interactive-cg-world-for-go-army/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 17:36:27 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Aaron Vasquez]]></category>
		<category><![CDATA[Anthony Filipakis]]></category>
		<category><![CDATA[click 3x]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[Grace Hwang]]></category>
		<category><![CDATA[Jack Lai]]></category>
		<category><![CDATA[Jared Yeater]]></category>
		<category><![CDATA[Jason Mayo]]></category>
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		<category><![CDATA[Kentucky]]></category>
		<category><![CDATA[Kevin Shen]]></category>
		<category><![CDATA[Kristen Pederson]]></category>
		<category><![CDATA[McCann Erickson Worldwide]]></category>
		<category><![CDATA[military base]]></category>
		<category><![CDATA[MRM]]></category>
		<category><![CDATA[Paul Liaw]]></category>
		<category><![CDATA[Smuggler]]></category>
		<category><![CDATA[Steve Tozzi]]></category>
		<category><![CDATA[Sung Kim]]></category>
		<category><![CDATA[Susan Taffe]]></category>
		<category><![CDATA[Tom Hurlburt]]></category>
		<category><![CDATA[U.S. Army]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=600</guid>
		<description><![CDATA[In collaboration with MRM and Smuggler for the U.S. Army, Click 3X and ClickFire Media designed and animated interactive elements for A World Like No Other, a CG military base complete with marching squadrons, tank battalions, and screen-shaking Apache helicopter flyovers. The Click team provided the 3D animation to help transport visitors through and across the base in an immersive, full motion journey, combining life-like graphics with MRM’s interactive hotspots linked to live action webisodes enhancing the realism and depth of the online experience.]]></description>
			<content:encoded><![CDATA[<p>In collaboration with MRM and Smuggler for the U.S. Army, Click 3X and  ClickFire Media designed and animated interactive elements for A World Like No  Other, a CG military base complete with marching squadrons, tank battalions, and  screen-shaking Apache helicopter flyovers.</p>
<p>The Click team provided the 3D animation to help transport visitors through  and across the base in an immersive, full motion journey, combining life-like  graphics with MRM’s interactive hotspots linked to live action webisodes  enhancing the realism and depth of the online experience.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/army_arielview.jpg"><img class="aligncenter" style="border: 0pt none;" title="army_arielview" src="http://www.moo2u.com/blog-images/army_arielview.jpg" alt="Click 3X Builds Interactive CG World For Go Army army_arielview " width="520" height="288" /></a></p>
<p>Each hotspot identifies the on-base location of key members of the Army team,  from Special Forces and field artillery to military police and astronauts, while  the corresponding live action pieces provide the back story and support  explaining their crucial roles in the Army. These transitions through the  animated base and into the webisode locations are the key components to the  site’s cutting-edge multi-sensory action and showcase the future of integrated  online experiences.</p>
<p>Click’s team of designers and animators collaborated to enhance and enliven  the interactive footage for seamless integration provided by MRM into the  multimedia site. The dirt-ridden, rough look and feel of the visuals helps fully  capture the exhilarating base experience, inspired by actual military locations  in Kentucky and Colorado.</p>
<blockquote><p>“This project is an excellent example of how tight integration with several  contributors to a large site like goarmy.com can really be effective. Working on  different ends of the creative process, we were all really challenged to develop  distinct animated elements that complement each other and build a strong,  exciting mood, but that also flow flawlessly into one cohesive, immersive  experience. ” <strong>Creative Director Steve Tozzi.</strong></p></blockquote>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/army_sideview.jpg"><img class="aligncenter" style="border: 0pt none;" title="army_sideview" src="http://www.moo2u.com/blog-images/army_sideview.jpg" alt="Click 3X Builds Interactive CG World For Go Army army_sideview " width="520" height="288" /></a></p>
<p><strong><br />
About Click 3X:</strong><br />
New York-based Click 3X produces  cutting-edge visual solutions for commercials, feature films, television, music  videos, and broadcast clients around the globe. Founded in 1993, Click 3X has  become one of the preeminent providers of innovative media content, housed in an  environment led by artists, yet supported by one of the most technologically  advanced digital studios in the industry.</p>
<p>With award-winning design, powerful visual effects, and a visionary animation  team, Click 3X has worked on array of diverse highly-recognizable projects,  including a series of films from academy-award winning directors like Jonathan  Demme and Davis Guggenheim, a recent multimedia package for eight HD Time Warner  spots, My Home 2.0, a five episode reality TV series for Verizon Fios, and a  long line of recent commercials for major brands such as Sharp, Ford, and  Goodyear.</p>
<p>In addition to Click 3X’s commercial and film expertise, their interactive  design studio, ClickFire Media, specializes in multi-platform, media-rich  interactive campaigns. CFM partners with agencies and entertainment industry  clients in the conceptualization, design, and development of immersive branded  experiences.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/army_hanger.jpg"><img class="aligncenter" style="border: 0pt none;" title="army_hanger" src="http://www.moo2u.com/blog-images/army_hanger.jpg" alt="Click 3X Builds Interactive CG World For Go Army army_hanger " width="520" height="290" /></a></p>
<p><strong>CREDITS</strong><br />
Client: U.S. Army<br />
Agency: MRM/McCann Erickson  Worldwide</p>
<p>Prod Company: Smuggler</p>
<p>Post/Effects: Click 3X<br />
Creative Director: Steve Tozzi<br />
Head of  CG/Technical Director: Anthony Filipakis<br />
CG Animator(s): Tom Hurlburt,  Kristen Pederson, Susan Taffe,<br />
Jongmoon Woo<br />
CG Modeler(s): Jack Lai, Kevin  Shen<br />
CG Lighter(s): Sung Kim, Grace Hwang<br />
Matte Painter: Paul  Liaw<br />
Flame Compositor(s): John Budion, Aaron Vasquez<br />
Executive Producer:  Jason Mayo<br />
Producer: Jared Yeater</p>
<p><strong><br />
RELATED LINKS</strong><br />
<a href="http://www.goarmy.com/home/vw/index.jsp">www.goarmy.com</a></p>
<p><a href="http://www.click3x.com/">www.click3x.com</a></p>
]]></content:encoded>
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		<title>New Deal Create Diorama For Xbox 360 Halo 3 Launch</title>
		<link>http://www.moo2u.com/2007/10/04/new-deal-create-diorama-for-xbox-360-halo-3-launch/</link>
		<comments>http://www.moo2u.com/2007/10/04/new-deal-create-diorama-for-xbox-360-halo-3-launch/#comments</comments>
		<pubDate>Fri, 05 Oct 2007 02:32:32 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Believe]]></category>
		<category><![CDATA[Die Hard 4]]></category>
		<category><![CDATA[diorama]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[Halo 3]]></category>
		<category><![CDATA[Martin Scorseses]]></category>
		<category><![CDATA[memory museum]]></category>
		<category><![CDATA[Method Studios]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Miniature]]></category>
		<category><![CDATA[Miniatures]]></category>
		<category><![CDATA[New Deal Studios]]></category>
		<category><![CDATA[New Mombasa]]></category>
		<category><![CDATA[Robert De Niro]]></category>
		<category><![CDATA[Spider-man III]]></category>
		<category><![CDATA[Superman Returns]]></category>
		<category><![CDATA[TAG]]></category>
		<category><![CDATA[The Good Shepherd]]></category>
		<category><![CDATA[Xbox]]></category>
		<category><![CDATA[Xbox 360]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=488</guid>
		<description><![CDATA[McCann San Francisco &#038; T. A. G. and digital agency AKQA teamed on “Believe,” an integrated effort comprised of television commercials and an interactive web site, all featuring images from a miniature diorama created by renowned visual effects company New Deal Studios.]]></description>
			<content:encoded><![CDATA[<p>McCann San Francisco &amp; T.A.G. called on the talents of New Deal Studios  for the launch of Xbox 360’s “Halo 3,” the most anticipated Xbox 360 videogame  release of 2007. McCann San Francisco &amp; T.A.G. and digital agency AKQA  teamed on “Believe,” an integrated effort comprised of television commercials  and an interactive web site, all featuring images from a miniature diorama  created by renowned visual effects company New Deal Studios.</p>
<p>New Deal also produced the photography of the visuals for the commercial and  interactive website, while Matthew Gratzner, Creative Director and Co-Founder,  designed and directed the visuals for the interactive website.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/newdeal_halo_1.jpg"><img class="aligncenter" style="border: 0pt none;" title="newdeal_halo_1" src="http://www.moo2u.com/blog-images/newdeal_halo_1.jpg" alt="New Deal Create Diorama For Xbox 360 Halo 3 Launch newdeal_halo_1 " width="520" height="318" /></a></p>
<p>Both the “Halo 3″ television commercial and the interactive web site allow  viewers to explore a 1,200 square-foot (1:12 scale) diorama, created by New Deal  Studios, of a historic “Halo” moment, the Battle of New Mombasa. The elements  combine to make myth and hero of protagonist Master Chief and infuse historical  depth to the “Halo” story, in an attempt to broaden the game’s demographic  beyond loyal gamers.</p>
<p>McCann San Francisco &amp; T.A.G. worked with Director Rupert Sanders of MJZ  for the live-action production of the television commercial; New Deal Studios  for the creation and photography of the 30′ x 40′ diorama; and Stan Winston for  the creation of 650 realistic figurines. New Deal designed and built the diorama  in an incredibly short, four-week timeframe under the creative direction of  Matthew Gratzner. Photography for the commercial occurred over one week and the  interactive website visuals, directed by Gratzner, was a 3-day shoot. The  diorama was comprised of the vast landscapte, still–frame explosions, buildings,  destruction debris, freeway sections, Banshee, Scorpion and Warthog  Vehicles.</p>
<p>For Matthew Gratzner, Co-Founder and Creative Supervisor, of New Deal  Studios, this “Believe” campaign was a rewarding opportunity to apply his team  of artists’ talents from the feature film arena to the commercial, interactive  and gaming worlds. “Being asked to build by hand a commemorative battle from  this popular gaming experience was something that had never been done before,”  comments Gratzner. “So it was a great honor to create what really is an art  piece, and a frozen moment in time, all practically without the use of visual or  digital effects.”</p>
<p>Gratzner notes that the best part is the overwhelming positive feedback from  die-hard fans, as well as new followers of the ‘Halo’ saga, who are most excited  by the diorama’s “authenticity.” So much so, that the diorama is scheduled to  tour around the country at “Halo 3″ launch events, as well as several  museums.</p>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/4739" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://sputnik7.com/v/4739"></embed></object></div>
<div>“We went to the top craftspeople at MJZ, New Deal and Stan Winston Studios,”  states Taylor Smith, Xbox Group Marketing Communications Manager. “When I walked  through the diorama on pre-production day, I was so pleased that we had nailed  it. Every detail was perfect. Everyone at New Deal Studios stayed true to the  fiction of the game of ‘Halo 3′ and I really give them a great deal of credit  for creating something that looks exactly like the ‘Halo 3′ world.”</div>
<div>
<p>“In short, New Deal rocks,” adds John Jakubowski, Creative Director at  digital agency, AKQA. “They were an amazing partner for the ‘Halo 3′ shoot.  Their expertise and professionalism is only surpassed by their passion for what  they do. Matthew Gratzner and team took our concepts and not only executed them  flawlessly, but took them to an entirely new level. They epitomize a team that  are so confident in their field, they thrive on creative problem solving.”</p>
<p>“The premise of ‘Believe’ hinges on an honest and sincere believe in the  ideals of heroism,” concludes Chris McDonald, Account Director at McCann San  Francisco. “The diorama not only had to pass the realism test of the Halo  Nation; but also pass the test of how we as a society honor our real heroes. The  care and attention that Matthew and his team put into creating the diorama was  nothing short of creating a real-life monument.”</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/newdeal_halo_3.jpg"><img class="aligncenter" style="border: 0pt none;" title="newdeal_halo_3" src="http://www.moo2u.com/blog-images/newdeal_halo_3.jpg" alt="New Deal Create Diorama For Xbox 360 Halo 3 Launch newdeal_halo_3 " width="520" height="310" /></a></p>
<p><strong>About New Deal Studios</strong><br />
New Deal Studios, Inc is a full  service visual effects studio in its twelfth year of business. Started in 1995  by Matthew Gratzner, Ian Hutner and Shannon Blake Gans as a design and miniature  effects facility, over the years it has developed into a full service visual  effects studio, always with an eye toward producing it’s own projects. New Deal  has a full complement of creative services for motion pictures, broadcast,  commercial and large format projects that include design, miniature effects,  production services and digital effects.</p>
<p>New Deal currently is the leader in the miniature effects niche of the visual  effects industry and has continued to build up its stellar reputation as  filmmakers that specialize in effects work with successful expansion into  photography 6 years ago and digital effects 3 years ago. The company’s  competitive edge has always been extraordinary creativity matched with strong  management practices. This is the solid foundation upon which New Deal has grown  over the years and why all the major studios continue to entrust New Deal with  high-profile projects such as Superman Returns, Spider-man III, Die Hard 4,  Martin Scorsese’s The Departed and Robert De Niro’s’s The Good Shepherd.</p>
<p><strong><br />
About Xbox 360</strong><br />
Xbox 360 is a superior video game and  entertainment system delivering the best games, unique entertainment features  and a unified online gaming network that revolve around gamers. Xbox 360 will  have a portfolio of more than 300 games and will be available in nearly 40  countries by the end of 2007. More information can be found online at  http://www.xbox.com/xbox360.<br />
<strong></strong></p>
<p style="text-align: center;"><strong><a href="http://www.moo2u.com/blog-images/newdeal_halo_2.jpg"><img class="aligncenter" style="border: 0pt none;" title="newdeal_halo_2" src="http://www.moo2u.com/blog-images/newdeal_halo_2.jpg" alt="New Deal Create Diorama For Xbox 360 Halo 3 Launch newdeal_halo_2 " width="520" height="313" /></a></strong></p>
<p><strong>About “Halo 3″</strong><br />
Created by legendary developer Bungie Studios and  exclusive to the Xbox 360(TM) video game and entertainment system, “Halo 3″ will  set a new standard for interactive storytelling and social gaming by engaging  consumers worldwide in Master Chief’s epic battle to save humankind. In November  2004, the world’s view of video games changed forever with the release of “Halo  2,” which generated a record-setting $125 million (U.S.) in sales within the  first 24 hours and changed the way people think about interactive entertainment.  Three years later, it remains the most-played game on Microsoft’s Xbox LIVE®  online gaming and entertainment network, with nearly one billion hours of online  gaming logged to date. For more information visit: www.halo3.com .</p>
<p><strong>About McCann San Francisco &amp; T.A.G.</strong><br />
McCann Erickson  Worldwide is the world’s leading global advertising agency network, with  operations in more than 130 countries and a client roster that includes  preeminent global marketers and many of the world’s most famous brands. The  agency is a unit of McCann Worldgroup, one of the largest marketing  communications companies in the world, which is part of the U.S.-based  Interpublic Group of Companies (NYSE:IPG).</p>
<p>Founded in 2007 and based in San Francisco, T.A.G. is a creative and  strategic agency focused on connecting brands and people through culturally  relevant ideas and media agnostic executions. T.A.G. is led by Scott Duchon  (Creative Director), Geoff Edwards (Creative Director), Mike Harris (Strategic  Director) and Nils Peyron (Managing Director) whose collective experience  includes work on brands such as Nike, adidas, Fox Sports, Gatorade, and Levi’s.  For all T.A.G. related questions, please contact Nils Peyron at  Nils.Peyron@mccannsf.com.</p>
<p><strong>About AKQA</strong><br />
AKQA is the leading independent digital  marketing agency with more than 600 employees in San Francisco, New York,  Washington D.C., London, Shanghai and its newest office in Amsterdam. AKQA  provides digital strategy, creative and technology solutions to the world’s  leading marketers, including Coca-Cola, Diageo, McDonald’s, Nike, Unilever and  Visa. For more information about AKQA, visit www.akqa.com .</p>
<p><a href="http://www.newdealstudios.com/">www.newdealstudios.com</a></p>
<p><a href="http://halo3.com/believe/test/shell.html">http://halo3.com</a></div>
]]></content:encoded>
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