Category Archives: Industry

Stardust Creates Environment For J-Power Leave a comment Read more »

Stardust Creates Environment For J-Power

In cooperation with Japanese production company Kirameki, bicoastal U.S. creative production company Stardust Studios recently produced two HD spots for Tokyo’s Electric Power Development (J-POWER) through the creative team at McCann Erickson Japan. The two HD :30 spots entitled “Global” and “Environment” directed by Stardust’s founder and creative director Jake Banks began airing in April in Japan, where they will continue to run for the next year.

“The main focus of these spots was to show that J-POWER creates energy and makes everything possible for daily life,” Banks explained. “One was an environmental spot, and the other was a global spot that speaks to the industries, businesses, infrastructures and everything that the company powers.”


Kommitted Serves It Up Again for Microsoft Leave a comment Read more »

Kommitted Serves It Up Again for Microsoft

Kommitted’s founder and director Nathan McGuinness has reteamed with Microsoft and McCann Worldgroup San Francisco for the latest piece of the software company’s Windows Server® 2008 campaign. In a pair of whimsical new :30 and :15 spots, McGuinness adds a human touch to the face…


DUCK’s Kompost Helped Dixie Trixi Win By A Nose Leave a comment Read more »

DUCK’s Kompost Helped Dixie Trixi Win By A Nose

For the recent Stuttgart Festival of Animated Film, five teams each consisting of two members, developed an animated film within 48 hours. Top honors were given to Dixie Trixi, a short film directed by DUCK’s Kompost. Each team used the same character, Trixi, the festival’s…


Superfad Win Clio Awards for Durex 1 Comment Read more »

Superfad Win Clio Awards for Durex

The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success. The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.


Brand New School Bring Coke to LA Live Leave a comment Read more »

Brand New School Bring Coke to LA Live

Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower.

In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more.


Elastic & a52 Create Artistic Opening for Festival Leave a comment Read more »

Elastic & a52 Create Artistic Opening for Festival

Full-service design company Elastic has recently worked with 3D and visual effects supervisor Andy Hall of VFX boutique a52, on an artistic animated short for the 2009 Newport Beach Film Festival. Working through Elastic and in collaboration with advertising agency RPA, Hall directed the festival’s official :30 opening short. The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton. The content artfully presents a take-off of the strangely similar aesthetic of studio titles – like Hollywood with a dramatic twist – that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm.


The Autodesk Imagine Tour Leave a comment Read more »

The Autodesk Imagine Tour

Join the Autodesk Imagine Tour and discover how Autodesk® 2010 creative software can benefit television and film professionals as well as game developers. Today, television and film facilities as well as game studios are being asked to deliver more content than ever before, faster than ever before. And with growing audience expectations, it’s crucial that the quality of this content be second to none. Fortunately, Autodesk offers industry-leading creative tools for film and television professionals and game developers.


Mekanism Creates Bollywood for Interactive One Show Leave a comment Read more »

Mekanism Creates Bollywood for Interactive One Show

Mekanism has been tapped by The One Club to create the promotional creative for 2009’s One Show Interactive awards. One Show Interactive takes place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design. The promotional material is based on this year’s Bollywood theme and is a sequence of moving portraits, as a parade of characters takes their turn on screen in their rawest emotional states. Bright, solid-colored background focus attention on each cast member as they play their part in the mini drama. The edgy, interpretive storyline is an ideal representative for the type of creative work honored at the One Show Awards.


Making Of Leave a comment Read more »

Making Of

MakingOf is a behind-the-scenes Web portal, founded by Natalie Portman and Christine Aylward, that provides an intimate, fresh look into the process of creating entertainment by the insiders themselves. Our mission is to champion the art and craft of entertainment creation. We started MakingOf because…


The Visual FX of Sin City 1 Comment Read more »

The Visual FX of Sin City

After the actors filmed in front of blank backgrounds, the SIN CITY effects team painstakingly brewed up the worlds they inhabit taken straight from Miller’s books. It began with Robert Rodriguez morphing Frank Miller’s books – frame by frame, entirely as is — into animatic storyboards. He than started developing the film’s look in the early experimental footage – a look he would continue to adjust throughout production. The idea was always to blend the photo-realistic with the graphic, but the trick was in finding the balance. By finessing the lighting and photography, Rodriguez played with variations on silhouette


Sin City Greenscreen Clip 1 Comment Read more »

Sin City Greenscreen Clip

Green Screen footage with final footage from the Blu-ray edition Sin City DVD. “Sin City” is four stories inter-weaved telling tales of corruption in Basin City. The first story (The Customer is always right) is short, and is based on the depression of women that they need to pay a man to feel loved when they commit suicide. The next story is Part 1 of “That Yellow Bastard” about a cop who needs to save a young girl from being raped. The third story…


Pumping up the Wattage with Crank: High Voltage Leave a comment Read more »

Pumping up the Wattage with Crank: High Voltage

Alain Bielik gets amped up with Crank: High Voltage VFX Supervisor James McQuaide to talk about the work Duran Duboi and LOOK Effects contributed to the film. At the end of Crank (2006), professional assassin Chev Chelios took a deadly fall from a helicopter hovering…


George Steuber - Director of Photography in NYC Leave a comment Read more »

George Steuber – Director of Photography in NYC

George was raised in primarily New York city and currently reside there now. He has shot a multitude of commercials, music videos, promotional and corporate videos for some top leading clients. George’s experience with shooting and editing 4K, 2K, HD, and SD is quite useful…


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