Category Archives: Music Videos

89’s Shepherd Edits Magnificent for U2 Leave a comment Read more »

89’s Shepherd Edits Magnificent for U2

89 Editorial’s Duncan Shepherd has teamed up with director Tom Krueger for a new video from the rock legends U2.

The video features U2 playing to a small crowd in an intimate venue in Somerville, Massachusetts. The Somerville Theater is known for being the first place the band originally played in the US. Kreuger shot the video on eight HD CAM cameras and four HDV camcorders in a freewheeling experiment designed to harken back to the days of punk rock, resulting in a variety of interesting, ever-shifting camera angles.


Framestore Creates Magic For Girls Aloud Leave a comment Read more »

Framestore Creates Magic For Girls Aloud

The first line of the treatment for the new Girls Aloud music video begins: “Five glass spheres fall at impossible speeds towards Earth. Protected within these futuristic force fields, Girls Aloud descend through space and time”. The description of this opening idea for ‘Untouchable’ was the hook for international VFX facility Framestore to get involved in the latest Girls Aloud promo. An ambitious and technical film, created and directed by Marco Puig, Framestore were required to split the VFX work for ‘Untouchable’ into pre and post shoot. Puig wanted to do as much work in camera as possible, so the Framestore team used back projection to create much of the space-scapes before the shoot. This work was then cut into three films – back projection, side projection and reflection projection to put onto the glass spheres.


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Crossroads Creates Fire For Death Cab for Cutie

Crossroads’ directorial duo Walter Robot’s dynamic and inventive visual style is the driving force behind a trio of uniquely inspired music videos for Grammy award-winning recording artists Gnarls Barkley, French-born DJ Vitalic, and Death Cab For Cutie. Grapevine Fires, the must see music video for alternative rockers Death Cab For Cutie, is the ingeniously animated story of a boy in search of his brother amidst a wildfire that decimates his neighborhood. This emotive story reflects the autobiographical lyrics of lead singer Ben Gibbons who was caught in the horrific 2007 California wildfires and witnessed the tragedy firsthand.


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Crossroads Takes DJ Vitalic to a Land of Fantasy

Crossroads’ directorial duo Walter Robot’s dynamic and inventive visual style is the driving force behind a trio of uniquely inspired music videos for Grammy award-winning recording artists Gnarls Barkley, French-born DJ Vitalic, and Death Cab For Cutie.

Crossroads Takes DJ Vitalic to a Land of Fantasy. Vitalic’s U and I finds an Average Joe on his way to work at his average job in a sprawling metropolis when his briefcase full of comic books flies away, luring him to an abandoned fenced off field. When he peers through a hole in the fence, he witnesses a fantasy world with a 21st century composer churning out fresh beats amidst a grooving sea of geometrically inspired shapes, trees and flowers.


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Company X & Detox Create Lush Video For Nat King Cole

EMI Records recently tapped Company X to produce a promotional music video for RE: GENERATIONS, a remix album featuring modern interpretations of jazz legend Nat King Cole’s indelible work, which released on March 10th.

Performing alongside Cole’s virtual croon, the album features a diverse cast of artists including daughter Natalie Cole, will.i.am, Bebel Gilberto, Stephen and Damien Marley, The Roots, and TV on the Radio, among others. Company X and its production arm, Detox, directed, edited and animated the video, which includes 2D stop-motion, 3D and After Effects. The end result is a multimedia scrapbook that serves as a visual embodiment of the album’s mashed-up tracks, as well as a conceptual homage to Cole’s boundless influence on modern music including hip hop, Latin, reggae, and rock.


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MPC Create Darkness For Depeche Mode’s ‘Wrong’

Patrick Daughters directed ‘Wrong,’ Depeche Mode’s first single from their latest album, Sounds of the Universe. The dark promo shows us a car going backwards crashing into things with an unexpected outcome (not for the faint-hearted!) The promo was produced by Mute Records and Lana Kim at The Directors Bureau, with post by MPC.


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Crossroads Gets Fantastical With Gnarls Barkley’s Mystery Man

Crossroads’ directorial duo Walter Robot’s dynamic and inventive visual style is the driving force behind a trio of uniquely inspired music videos for Grammy award-winning recording artists Gnarls Barkley, French-born DJ Vitalic, and Death Cab For Cutie. For the Gnarls Barkley track Mystery Man Walter…


 

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