Ever wonder what’s happening right now? More than you think, as we found out in this campaign designed and co-directed by Superfad for Sprint via Goodby, Silverstein & Partners. The Now Network is brought to life when everything from business people to bananas (and bloodhounds,too)…
How do you distill the world’s collective understanding and evidence of UFOs into three-and-a-half minutes? That was the challenge facing visual design and motion graphics studio yU+co., led by Creative Director Garson Yu, for the main title sequence to Disney’s Race To Witch Mountain, opening in theatres on March 13.
Race to Witch Mountain is a sci-fi adventure about two alien visitors and their search for their lost spacecraft. For the main title sequence, yU+co.’s concept was to tell the story of UFO’s from early sightings in the U.S. to present day, using archival newspaper headlines, film footage, photos and eyewitness accounts of UFO sightings. Set to a pulsating orchestral score, the tension-filled sequence immediately pulls viewers into this mysterious world with fast-paced editing of astonishing UFO imagery coupled with a subtle, yet powerful type design that animates on and off as if emanating from an extraterrestrial transmission signal.
Mekanism’s Ian Kovalik directs a five spot package of live action/animated :30s for Charles Schwab. In the commercials Charles Schwab & Co encourages potential savers, cautious in the present precarious financial climate, to “Do Something About It”. Mekanism is a San Francisco and New York based creative production studio…
In an ordinary barn, of a quiet small town, a little girl will be faced with an extraordinary event… “Meet Meline” tells the story of a young girl who spends much of her time playing in a dusty old wooden out-shed at her grandparents home.…
Dimension 3 the world’s leading festival for professionals involved in 3D stereoscopic production, post and display, will take place in Paris, France, from 2 – 4 June 2009. Now in its third year, Dimension 3 will again be the crucial meeting-point for performers, technical and…
The original Coca Cola ‘Happiness Factory’ commercial is now several years old, but the tale of this animated world is still unfolding and continues to delight. The ‘Happiness Factory’ series is the genius collaboration from ad agency Wieden+Kennedy and creative studio Psyop that takes us to a magical world beyond the Coca-Cola vending machine.Coca Cola has recently launched ‘Happiness Factory 3’ which illustrates the uplift factor of Coca Cola and how it revitalizes both the drinker; and the lovable inhabitants of the Happiness Factory.
Embarking on a new creative partnership, Click 3X recently collaborated with MTV to create a show open, packaging, and promos for See You Sunday. Promoting four new shows in their latest block of Sunday programming, the clips incorporate live action footage of high-profile stars with…
Animated adventure Monsters vs. Aliens has scored the biggest US box office debut of the year so far with takings of $58.2m (£41m). The Dreamworks film, which sees classic movie monsters pitted against beings from outer space, beat ghost story The Haunting In Connecticut into second…
Autodesk, Inc., (NASDAQ: ADSK) has announced new versions of its two runtime technologies for the game engine – Autodesk HumanIK 4 animation middleware and Autodesk Kynapse 6 artificial intelligence (AI) middleware. Autodesk’s high-performance middleware solutions are flexible, production-proven and backed by solid support. The products have been adopted for at least 100 triple-A titles, including “FIFA 09″ and “Warhammer Online: Age of Reckoning.”
Animation has the powerful ability to make the abstract instantly personal and relatable. To inspire a call to action via www.indebted.com, a joint project between mtvU and the Peter G. Peterson Foundation, Superfad has produced the second in a series of animated PSAs addressing the dangers of personal and government debt.
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