haymaker fx – Open For Business
haymaker fx, located in the heart of Gothenburg, Sweden and founded by Alex Hansson and Daniel Tegeland, has officially opened its doors to the international commercials, broadcast, music video and film industries.
On The Bottle – Mekanism for SoBe Life Water
The SoBe Life Water lizard viral campaign reached it’s 2008 finale with the production of ‘On The Bottle’ , the seventh episode featuring the characters Lee and Donny. Written and produced by Mekanism, this hilarious stop motion animation series follows the adventures of the two young reptiles trying to make it as actors. The teaser campaign came to life to create an online buzz around a SoBe Life Water ad that was due to air at the 2008 Super Bowl. The original spot featured the character Lee LeeZardo, and was developed at Arnell Group by Peter Arnell.
Shilo Gets Gruesome For Scion Fable
Us Award winning production company Shilo recently joined forces with creative branding agency ATTIK, on the cinematic spot ‘Scion Fable’ for car brand Scion. This mysterious and incredibly original automotive campaign continuously pushed boundaries, from the initial work on character studies, and throughout the look and feel of the city and underground background settings. ‘Scion Fable’ is a Poe-esque tale that follows the misadventures of a bland people called ‘Sheeple’ as they fall prey to all manner of grisly fates at the hands of the rebellious ‘Deviants’.
Riot Completes Mesmerizing VFX for MGM
Supply and Demand recently tapped the visual effects team at Riot to collaborate on a new spot for the MGM Grand with ad agency SKG. Directed by Bruce Dowad, the Busby Berkeley-inspired, 30-second commercial features extensive visual effects by Riot.
Animated Feature Film 9 – Trailer
9 is a feature length animated film written and directed by Shane Acker, which re-tells the age old story of good against evil. The film centres on a society of ‘rag-dollesque’ people who live their lives in constant fear of an enemy intent on the destruction of the remains of civilisation. When the main character “9″ (voiced by Elijah Wood) first comes to life he finds himself in a post-apocalyptic world where others like him spend their days hiding in fear of a terrifying mechanical beast. 9 emerges as an unlikely leader who convinces his comrades that to survive they must take the offensive and fight.
Robot Films’ Syndrome Thinks Outside the Box for T-Pain
Every so often a music video comes along that breaks new ground with its creativity, and this trilogy of videos for T-Pain helmed by directing collective Syndrome out of Robot Films is a perfect example of just that. Utilizing vibrant color fluctuations, Syndrome was able to launch these videos into a realm all their own. In Can’t Believe It, the plethora of unique ingredients include miniature apparitions of T-Pain and Lil Wayne and a cyber-roller coaster ride among other things. An ongoing galactic backdrop, with simultaneous circus and carnival themes make the video nearly impossible to classify.
Method Builds Monsters for The Ladders
If you’re a monster, you announce your presence with authority. Such is the story behind “Monsters,” a new spot directed by Dante Ariola of MJZ for high-end job search engine The Ladders. The spot was directed by MJZ’s Dante Ariola in collaboration with Method Studios, ad agency Fallon Minneapolis and Company 3. Seamlessly blending old-school movie monsters with the latest visual effects and computer generated animation, the spot takes a humorous look at what it takes to get a big job done. To augment the authenticity of the classic movie monster motif, “Monsters” features multiple versions of Guilala, the destructive star of the classic 1967 Japanese monster movie The X from Outer Space.
Click 3X Produce Unique Film Titles
SNew York-based design and VFX studio Click 3X recently produced title sequences for two feature films from Academy Award-winning directors, Jonathan Demme’s Rachel Getting Married, and Davis Guggenheim’s It Might Get Loud. Both projects involved heavy stylistic experimentation and hands-on collaboration with the directors to develop sequences that embody and introduce the subject, complement the film openings, and add to the overall storylines. The projects demonstrate the range of scope and design depth of the Click 3X team, who continue to release visual solutions for commercials, films, television, music videos, and integrated media.
Coraline Trailer – Behind The Scenes
Coraline is a horror fantasy film based on the novella Coraline by Neil Gaiman. The film is the first stop motion animation to be created in 3D and is directed by Henry Selick. Coraline tells the story of a young girl who encounters a parallel reality when she unlocks and enters a mysterious door in her home. The new world through the door appears to be thrilling and fantastical, however events soon take a dark turn and Corlaine finds herself fighting to return to her real life. Reportedly a combination of Alice in Wonderland, Harry Potter, Where the Wild Things Are and Pans Labyrinth, Corlaine is set to provide “terror and joy in roughly equal doses”.
Protect the Human with Amnesty International
With Michael Stipe’s arresting song, Until the Day is Done, playing throughout the spot, we are left simultaneously bewildered and proud. Bewildered at the astonishing violence in our world, and proud of the selfless among us attempting to hinder its relentless surge. Seven racially diverse individuals are superimposed onto scenes of violence wherein they appear to stand between aggressors and their targets; releasing prisoners, removing nooses off necks and withdrawing weapons from children. The heroes are placed in the heart of nations that are war-torn and plagued with cruelty, in order to attest our own capacity to protect human rights.
jumP & Disney Help Us Celebrate
In Anthem we see balloons emblazoned with Mickey Mouse’s face take on a life of their own as they comically trail blissful moments. The balloons carry an invitation, from Mickey himself and Disney to celebrate attendees’ birthdays at the place where dreams come true.
SUSPECT Crashes The Party With Sierra Mist
New York-based Conceptual Design, Animation and VFX studio SUSPECT added to its impressive string of work with a spot reintroducing Sierra Mist Cranberry Splash. Led by Co-Founder/Creative Director Tim Crean and Creative Director Hoon Chong, the SUSPECT team created a dynamic animated world to bring the popular soda back as the de facto party drink for this holiday season. The spot begins with a muted party atmosphere animated by a shifting gray silhouette of partygoers calmly mingling behind a carton of eggnog. The muted backdrop and subdued crowd create an ideal contrast to the excitable cranberries that appear in a vivid red armada to push aside and displace the status quo party drink.
Delgo – From Fathom Studios
In a divided land, it takes a rebellious boy and his clandestine love for a Princess of an opposing race to stop a war orchestrated by a power hungry villian. From Atlanta-based Fathom Studios comes an epic computer animated fantasty film starring the voices of Freddie Prinze Jr, Jennifer Love Hewitt and Anne Bancroft. Directed by Marc F. Adler and Jason Maurer, Delgo was released on 12 December 2008. The story tells of the land of Jhamora that is torn apart by the mutual prejudice of two races: the winged Nohrin, masters of the skies, and the terrestrial Lockni, who harness the mystical powers of the land.
