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	<title>Moo2u.com - Free Tutorials &#38; the latest VFX news. &#187; Television</title>
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	<link>http://www.moo2u.com</link>
	<description>free tutorials for autodesk, adobe, eyeon, imagineer systems, photoshop, 3ds max, maya, after effects, digital fusion,</description>
	<lastBuildDate>Mon, 30 Aug 2010 23:41:30 +0000</lastBuildDate>
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		<title>Rhino Scores 4 Telly Awards With The Wumblers</title>
		<link>http://www.moo2u.com/2010/08/30/rhino-scores-4-telly-awards-with-the-wumblers/</link>
		<comments>http://www.moo2u.com/2010/08/30/rhino-scores-4-telly-awards-with-the-wumblers/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:35:30 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Gravity]]></category>
		<category><![CDATA[Laura Wellington]]></category>
		<category><![CDATA[Rhino]]></category>
		<category><![CDATA[The Wumblers]]></category>
		<category><![CDATA[Zviah Eldar]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=767</guid>
		<description><![CDATA[Premier VFX, design and animation house Rhino partnered with Gravity, are pleased to announce that the acclaimed animated TV series, The Wumblers, is the recipient of four prestigious Telly Awards for excellence in children’s television, executive produced and creative directed by Rhino’s North American CEO Zviah Eldar. Wumblers are multi-colored bulbous-shaped characters whose food falls from the sky, whose babies hatch in watermelon patches and whose stories blend inspiration, imagination and fun. The show’s aim is simple; to challenge children to think globally and embrace the idea that our differences can unite us.]]></description>
			<content:encoded><![CDATA[<p>Premier VFX, design and animation house Rhino partnered with Gravity, are  pleased to announce that the acclaimed animated TV series, The Wumblers, is the  recipient of four prestigious Telly Awards for excellence in children’s  television, executive produced and creative directed by Rhino’s North American  CEO Zviah Eldar.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/wumbles_houses.jpg"><img class="aligncenter size-medium wp-image-6171" title="wumbles_houses" src="http://www.moo2u.com/blog-images/wumbles_houses.jpg" alt="Rhino Scores 4 Telly Awards With The Wumblers wumbles_houses " width="520" height="304" /></a></p>
<p>Wumblers are multi-colored bulbous-shaped characters whose food falls from  the sky, whose babies hatch in watermelon patches and whose stories blend  inspiration, imagination and fun. The show’s aim is simple; to challenge  children to think globally and embrace the idea that our differences can unite  us.</p>
<p>Four episodes were submitted to the Telly Awards. Three won Bronze awards and  the episode What To Do? took home the highest honor, a Silver Telly award. What  To Do? focuses on three young Wumbler friends, Bertrum, his pal Gibby and a  talking bilingual snail named Raimundo. When Gibby’s parents ask her and her  friends to keep an eye on the watermelon patch while they go to the store, the  unexpected arrival of a new baby Wumbler tests the friend’s ability to stay calm  in a crisis and work together to make the best of the situation until Gibby’s  parents return.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5081" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="550" height="300" src="http://sputnik7.com/v/5081" allowfullscreen="true"></embed></object></p>
<p>Laura Wellington, a mother and former preschool teacher, created The  Wumblers. The series is partnered with The National Watermelon Association of  the United States and currently airs on several channels through out the US and  worldwide. In addition it airs in Spanish on the US Spanish language channel  Sorpresa.</p>
<p><strong>About the Telly Awards:</strong><br />
For 29 years, the Telly Awards  has recognized the finest in creative work. Their winners include the most  prestigious agencies, production companies, in-house creative departments and TV  stations in the world. It is one of the largest and most prestigious award of  its kind, receiving 13,000 entries annually from all 50 states and 30 countries  around the world.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/wumbles_snails.jpg"><img class="aligncenter size-medium wp-image-6172" title="wumbles_snails" src="http://www.moo2u.com/blog-images/wumbles_snails.jpg" alt="Rhino Scores 4 Telly Awards With The Wumblers wumbles_snails " width="520" height="304" /></a></p>
<blockquote><p>“The Wumblers is a truly unique show. It’s a fun, educational series whose  overall purpose is to unite children around the world through humor and social  responsibility. It’s inspiring to see it receive such  recognition.”<br />
<strong>Zviah Eldar &#8211; Rhino CEO</strong></p></blockquote>
<p><strong>About Rhino:</strong><br />
Since its launch in 2000, Rhino has created  award-winning visual effects, design, and animation for commercials, VFX for  feature films, episodic television, webisodic mini-series, and videogame  cinematics. The company’s principals and artists have also led the industry’s  exploration into the boundless potential of branded digital content.</p>
<p><strong>CREDITS</strong><br />
Title: The Wumblers<br />
Created by Laura  Wellington<br />
Prod Company: Rhino/Gravity<br />
EP/CD: Zviah Eldar</p>
<p><strong>RELATED LINKS:</strong><br />
<a href="http://www.rhinofx.tv/">www.rhinofx.tv</a></p>
]]></content:encoded>
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		<item>
		<title>Stardust Creates Environment For J-Power</title>
		<link>http://www.moo2u.com/2010/08/30/stardust-creates-environment-for-j-power/</link>
		<comments>http://www.moo2u.com/2010/08/30/stardust-creates-environment-for-j-power/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:30:08 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[j-power]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=773</guid>
		<description><![CDATA[In cooperation with Japanese production company Kirameki, bicoastal U.S. creative production company Stardust Studios recently produced two HD spots for Tokyo’s Electric Power Development (J-POWER) through the creative team at McCann Erickson Japan. The two HD :30 spots entitled “Global” and “Environment” directed by Stardust’s founder and creative director Jake Banks began airing in April in Japan, where they will continue to run for the next year. 

“The main focus of these spots was to show that J-POWER creates energy and makes everything possible for daily life,” Banks explained. “One was an environmental spot, and the other was a global spot that speaks to the industries, businesses, infrastructures and everything that the company powers.”]]></description>
			<content:encoded><![CDATA[<p>In cooperation with Japanese production company Kirameki, bicoastal U.S.  creative production company Stardust Studios recently produced two HD spots for  Tokyo’s Electric Power Development (J-POWER) through the creative team at McCann  Erickson Japan. The two HD :30 spots entitled “Global” and “Environment”  directed by Stardust’s founder and creative director Jake Banks began airing in  April in Japan, where they will continue to run for the next year.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/jpower_dolphins.jpg"><img class="aligncenter size-medium wp-image-6209" title="jpower_dolphins" src="http://www.moo2u.com/blog-images/jpower_dolphins.jpg" alt="Stardust Creates Environment For J-Power jpower_dolphins " width="520" height="295" /></a></p>
<p>“The main focus of these spots was to show that J-POWER creates energy and  makes everything possible for daily life,” Banks explained. “One was an  environmental spot, and the other was a global spot that speaks to the  industries, businesses, infrastructures and everything that the company  powers.”</p>
<p>Although the original approach called for the use stock footage, Banks and  the agency’s creatives, including creative director and copywriter Isamu  Nakamura, and art directors Takehiko Araki and Kenichi Horie, ultimately agreed  on the greater benefits of capturing original live-action footage for the  project. During one day of green screen shooting on a soundstage in Tokyo, Banks  and director of photography Naoki Noda captured HD footage of actors and various  animals using the ARRIFLEX D-21 camera package.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5108" /><embed type="application/x-shockwave-flash" width="550" height="300" src="http://sputnik7.com/v/5108"></embed></object></p>
<p>Artists at Stardust’s Santa Monica studio then used Maya to create the  natural habitats, the turbine and many other elements for both spots, and Adobe  After Effects was used for visual effects and compositing.</p>
<p><strong>About Stardust Studios</strong><br />
Stardust is an award-winning  creative production company, specializing in motion design, animation, visual  effects and live-action production. Led by founder and executive creative  director Jake Banks, Stardust’s Santa Monica and New York offices continually  redefine creativity for commercial, on-air, music video and in-store  presentations. Their recent work – including projects for the world’s top ad  agencies, brands and recording artists – has earned numerous awards and  worldwide editorial exposure. For more information, please visit  www.stardust.tv.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/jpower_butterflies.jpg"><img class="aligncenter size-medium wp-image-6206" title="jpower_butterflies" src="http://www.moo2u.com/blog-images/jpower_butterflies.jpg" alt="Stardust Creates Environment For J-Power jpower_butterflies " width="520" height="296" /></a></p>
<p><strong>Credits:</strong><br />
PROJECT NAME: J-POWER “Global” and  “Environment”<br />
RUNNING TIME: 2 x :30<br />
DATE OF FIRST AIRING: April 15, 2009  (Japan only)<br />
FILM STAGE/LOCATION(S): Japan</p>
<p>CLIENT: Electric Power Development Co., Ltd (”J-POWER”)<br />
CITY/STATE: Tokyo,  Japan</p>
<p>AD AGENCY: McCann Erickson Japan, Inc.<br />
CITY/STATE: Tokyo,  Japan<br />
CREATIVE DIRECTOR/COPYWRITER: Isamu Nakamura<br />
ART DIRECTORS: Takehiko  Araki, Kenichi Horie</p>
<p>PRODUCTION COMPANIES: Kirameki, Inc. &amp; Stardust Studios<br />
CITY/STATE:  Tokyo, Japan &amp; Bicoastal, USA<br />
DIRECTOR: Jake Banks<br />
DIRECTOR OF  PHOTOGRAPHY: Naoki Noda<br />
PRODUCTION MANAGER: Sachiko Tamaru (Kirameki)</p>
<p>DESIGN/ANIMATION COMPANY: Stardust Studios<br />
CITY/STATE: Bicoastal,  USA<br />
CREATIVE DIRECTOR: Jake Banks<br />
EXECUTIVE PRODUCER: Paul  Abatemarco<br />
DESIGN DIRECTOR: Neil Tsai<br />
PRODUCERS: Jody MacKinnon, Clara  Park, Steven Poulsen<br />
DESIGNERS: Neil Tsai, Gretchen Nash, Tosh Kodama, Bill  Bak, Ling Feng, Angela Ko, Jenny Ko, Juliet Park<br />
ANIMATORS: Sang Lee, Angie  Tien, Brian Broussard, George Longo, Damon Snyder, Ryan Hooks, Marisol  Baltierra, Catherine Yoo, Giancarlo Rondani, Maithy Tran, Thomas Horne<br />
2D  ARTISTS: Brian Williams, Davina Sanchex, Stephen Edwards, Kristen Swanson</p>
<p>MUSIC ARTIST: Hifana<br />
MUSIC PRODUCER: Masayo Okino</p>
<p>ADDITIONAL POST-PRODUCTION: Sony PCL<br />
CITY/STATE: Tokyo, Japan<br />
ONLINE  EDITOR: Masashi Hosoda<br />
MIXER: Tsutomu Higa</p>
<p>FINAL MIX COMPANY: Omnibus<br />
CITY/STATE: Tokyo, Japan<br />
MIXER: Norisato  Nakauchi</p>
<p><strong>RELATED LINKS:</strong><br />
<a href="http://www.kirameki.cc/">www.  kirameki.cc</a><br />
<a href="http://www.stardust.tv/">www.stardust.tv</a><br />
<a href="http://www.jpower.co.jp/">www.jpower.co.jp</a></p>
]]></content:encoded>
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		<item>
		<title>CINEMA 4D Helps The Mill Gain VES Award For Dr Who</title>
		<link>http://www.moo2u.com/2009/04/19/cinema-4d-helps-the-mill-gain-ves-award-for-dr-who/</link>
		<comments>http://www.moo2u.com/2009/04/19/cinema-4d-helps-the-mill-gain-ves-award-for-dr-who/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 22:07:30 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Advanced Render 3]]></category>
		<category><![CDATA[CINEMA 4D]]></category>
		<category><![CDATA[Doctor Who]]></category>
		<category><![CDATA[Dr Who]]></category>
		<category><![CDATA[flicker-free]]></category>
		<category><![CDATA[Global Illumination]]></category>
		<category><![CDATA[MAXON]]></category>
		<category><![CDATA[MAXON’s 3D modeling]]></category>
		<category><![CDATA[Silence in the Library]]></category>
		<category><![CDATA[Simon Wicker]]></category>
		<category><![CDATA[The Mill]]></category>
		<category><![CDATA[VES Award]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=677</guid>
		<description><![CDATA[MAXON Computer, the developer of CINEMA 4D and BodyPaint 3D, today announced that CINEMA 4D played a key role in helping The Mill, a world-leading visual effects company, win a visual effects award from the esteemed Visual Effects Society (VES) for its work on Doctor Who, the world’s longest-running science fiction TV series.

This is the first time the series has won an award for visual effects since the opening episode was broadcast by the BBC in 1963. The Mill was recognized with the coveted award for ‘Outstanding Matte Paintings in a Broadcast Program or Commercial’ associated with the Doctor Who episode entitled ‘Silence in the Library’, during the 7th Annual Visual Effects Society (VES) Awards show in Los Angeles on February 23, 2009.]]></description>
			<content:encoded><![CDATA[<p>MAXON Computer, the developer of CINEMA 4D and BodyPaint 3D, today announced  that CINEMA 4D played a key role in helping The Mill, a world-leading visual  effects company, win a visual effects award from the esteemed Visual Effects  Society (VES) for its work on Doctor Who, the world’s longest-running science  fiction TV series.</p>
<p>This is the first time the series has won an award for visual effects since  the opening episode was broadcast by the BBC in 1963. The Mill was recognized  with the coveted award for ‘Outstanding Matte Paintings in a Broadcast Program  or Commercial’ associated with the Doctor Who episode entitled ‘Silence in the  Library’, during the 7th Annual Visual Effects Society (VES) Awards show in Los  Angeles on February 23, 2009.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/maxon_drwho_main.jpg"><img class="aligncenter" style="border: 0pt none;" title="maxon_drwho_main" src="http://www.moo2u.com/blog-images/maxon_drwho_main.jpg" alt="CINEMA 4D Helps The Mill Gain VES Award For Dr Who maxon_drwho_main " width="520" height="275" /></a></p>
<p>The centerpiece of The Mill’s award-winning effects, a library the size of an  entire planet, was created in CINEMA 4D, MAXON’s 3D modeling, rendering and  animation program. This element of the project proved particularly challenging  due to its immense size and scale coupled with tight television production  deadlines.</p>
<p>To achieve the realism required, The Mill turned to the new Global  Illumination (GI) render engine in CINEMA 4D; which made short work of rendering  scenes that could contain up to six million polygons; and resulted in the  creation of superior, flicker-free animation in a fraction of the usual time.  The studio also created full 3D environments for the atmospheric shots.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/maxon_drwho_city.jpg"><img class="aligncenter" style="border: 0pt none;" title="maxon_drwho_city" src="http://www.moo2u.com/blog-images/maxon_drwho_city.jpg" alt="CINEMA 4D Helps The Mill Gain VES Award For Dr Who maxon_drwho_city " width="520" height="275" /></a></p>
<p>According to The Mill’s Lead Matte Painter, Simon Wicker, CINEMA 4D and its  Advanced Render 3 module played a vital role in the creation of the episode.  “The results were amazing,” said Wicker. I could render a 175 frame camera  animation at widescreen PAL resolution overnight on a Mac Pro without a trace of  GI flicker. Without that, these shots would never have been completed on time.  CINEMA 4D has always been bulletproof for my work.”</p>
<p>The complete story and images outlining The Mill’s extensive work on the  award-winning Doctor Who episode, ‘Silence in the Library’, including details on  CINEMA 4D’s Advanced Render 3 module and GI render engine, is available <a href="http://maxon.net/pages/dyn_files/dyn_htx/htx/2602/02602_02604.html">here.</a></p>
<p><strong>RELATED LINKS</strong><br />
<a href="Lead Matte Painter, Simon Wicker">Interview with The Mill’s Lead Matte  Painter, Simon Wicker.</a><br />
<a href="http://www.the-mill.com/">www.the-mill.com</a><br />
<a href="http://www.maxon.net/pages/dyn_files/dyn_htx/htx/welcome_e.html">www.maxon.net</a></p>
]]></content:encoded>
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		<item>
		<title>Broquard Studio Creates Boxing Package for HBO</title>
		<link>http://www.moo2u.com/2009/04/19/broquard-studio-creates-boxing-package-for-hbo/</link>
		<comments>http://www.moo2u.com/2009/04/19/broquard-studio-creates-boxing-package-for-hbo/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 21:46:08 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[After Dark]]></category>
		<category><![CDATA[Broquard Studio]]></category>
		<category><![CDATA[Digital Kitchen]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[HBO Sports]]></category>
		<category><![CDATA[Jacques Broquard]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Pay-Per-View]]></category>
		<category><![CDATA[World Championship Boxing]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=674</guid>
		<description><![CDATA[Broquard Studio was called in to help Digital Kitchen with a slick and exciting new rebranding of HBO’s premiere boxing franchises. The creative studio helped execute punched up show packages for HBO’s Boxing After Dark, World Championship Boxing and Pay-Per-View.

With a triple-punch combo of shows to develop creative for, NYC based boutique Broquard Studio needed to bring all of it’s expertise in 2D/3D design, animation and compositing to the project.
]]></description>
			<content:encoded><![CDATA[<p>Broquard Studio was called in to help Digital Kitchen with a slick and  exciting new rebranding of HBO’s premiere boxing franchises. The creative studio  helped execute punched up show packages for HBO’s Boxing After Dark, World  Championship Boxing and Pay-Per-View.</p>
<p>With a triple-punch combo of shows to develop creative for, NYC based  boutique Broquard Studio needed to bring all of it’s expertise in 2D/3D design,  animation and compositing to the project.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/hbo_champions.jpg"><img class="aligncenter" style="border: 0pt none;" title="hbo_champions" src="http://www.moo2u.com/blog-images/hbo_champions.jpg" alt="Broquard Studio Creates Boxing Package for HBO hbo_champions " width="520" height="292" /></a></p>
<blockquote><p>“The HBO Sports brand and the boxing packages in particular are the ultimate  sports package to work on from a design and motion graphics perspective. It was  important to deliver something that had an event-night feel. Incorporating rich  finishes and slick glossed surfaces, while also maintaining the energy and vigor  that comes from primetime fights was the focus.”<br />
<strong>Jacques Broquard,  Director of Broquard Studio.</strong></p></blockquote>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/hbo_boxing.jpg"><img class="aligncenter" style="border: 0pt none;" title="hbo_boxing" src="http://www.moo2u.com/blog-images/hbo_boxing.jpg" alt="Broquard Studio Creates Boxing Package for HBO hbo_boxing " width="520" height="293" /></a></p>
<p><strong>About Broquard Studio:</strong><br />
Broquard Studio is a motion  graphics, design, animation and visual effects boutique for entertainment and  advertising. For information on Broquard Studio visit: <a href="http://broquardstudio.com/">www.broquardstudio.com</a>.</p>
<p><strong>About Digital Kitchen:</strong><br />
Digital Kitchen is a creative  agency that focuses on film production, experiential design, motion graphics,  brand identity, and interactive work for marketing and entertainment. For more  information on Digital Kitchen visit: <a href="http://www.d-kitchen.com/">www.d-kitchen.com</a></p>
]]></content:encoded>
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		<item>
		<title>PMcD Design Create Titles &amp; Promo For Crash</title>
		<link>http://www.moo2u.com/2009/04/19/pmcd-design-create-titles-promo-for-crash/</link>
		<comments>http://www.moo2u.com/2009/04/19/pmcd-design-create-titles-promo-for-crash/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 21:28:20 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Titles]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Alessandra Pasquino]]></category>
		<category><![CDATA[Alex Gasowski]]></category>
		<category><![CDATA[Alison Cole]]></category>
		<category><![CDATA[Andrew Turman]]></category>
		<category><![CDATA[Anthony Adams]]></category>
		<category><![CDATA[Arlene Tur]]></category>
		<category><![CDATA[Bebe Arcel]]></category>
		<category><![CDATA[Brian Kintz]]></category>
		<category><![CDATA[Brian Tee]]></category>
		<category><![CDATA[Che Che Mata]]></category>
		<category><![CDATA[Christine Emory]]></category>
		<category><![CDATA[Clare Carey]]></category>
		<category><![CDATA[Crash]]></category>
		<category><![CDATA[Crash promotional campaign]]></category>
		<category><![CDATA[Dana Bonomo]]></category>
		<category><![CDATA[Dennis Hopper]]></category>
		<category><![CDATA[Eddie Choi]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Genevieve Manion]]></category>
		<category><![CDATA[Jocko Sims]]></category>
		<category><![CDATA[Josh Lynne]]></category>
		<category><![CDATA[Kandy Barry]]></category>
		<category><![CDATA[Kenny Battaglia]]></category>
		<category><![CDATA[LORI PATE+]]></category>
		<category><![CDATA[Marc Chusid]]></category>
		<category><![CDATA[McDonough]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[NGC]]></category>
		<category><![CDATA[Patrick McDonough]]></category>
		<category><![CDATA[PBS]]></category>
		<category><![CDATA[Peter Emory]]></category>
		<category><![CDATA[PMcD Design]]></category>
		<category><![CDATA[Ross McCall]]></category>
		<category><![CDATA[Stacey Libbrecht]]></category>
		<category><![CDATA[Starz]]></category>
		<category><![CDATA[Suzanne Kiley]]></category>
		<category><![CDATA[Sweeney]]></category>
		<category><![CDATA[WNET]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=655</guid>
		<description><![CDATA[Crash, the Academy Award winning film, is now a series on the Starz Network, marking the network’s first-ever original series. With so much riding on the show’s success, Starz turned to New York-based PMcD Design, part of the transmedia branding and design group LORI PATE+, to design and produce the comprehensive promotional package that includes IDs, end pages, long form title sequence and a comprehensive toolkit for Starz producers and editors to use for tease, launch and episodic campaigns.]]></description>
			<content:encoded><![CDATA[<p>Crash, the Academy Award winning film, is now a series on the Starz Network,  marking the network’s first-ever original series. With so much riding on the  show’s success, Starz turned to New York-based PMcD Design, part of the  transmedia branding and design group LORI PATE+, to design and produce the  comprehensive promotional package that includes IDs, end pages, long form title  sequence and a comprehensive toolkit for Starz producers and editors to use for  tease, launch and episodic campaigns.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/crash_collide.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="crash_collide" src="http://www.moo2u.com/blog-images/crash_collide.jpg" alt="PMcD Design Create Titles &amp; Promo For Crash crash_collide " width="520" height="289" /></a></p>
<p>For Patrick McDonough, founder/creative director of PMcD, the package needed  to convey the essence of the show — characters from different backgrounds on  separate journeys until fates collide and lives are changed forever. To capture  the elements of tension and danger, McDonough and his creative team in  collaboration with Brian Kintz and the Starz team shot images of glass  shattering and metal twisting as well as time-lapse footage of the Los Angeles  skyline using the super high-speed Phantom digital camera (1000 fps), The show’s  logo is seen projected over myriad surfaces and layered throughout the footage  and graphic elements.</p>
<blockquote><p>”The idea was to graphically illustrate the uneasy and volatile quality of  the relationships seen in the show,” McDonough said. ”The high-speed photography  of breaking glass and crushing metal visually suggests the random destruction of  lives. We also wanted to capture the character of Los Angeles and give it a  sensual quality. The time-lapse photography captures a feeling of chaos and the  randomness of life in general.”</p></blockquote>
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<div>Starring an ensemble cast led by veteran character actor and 60’s icon Dennis  Hopper, the series examines the way different lives intersect and collide in  L.A’s cultural melting pot. The drama features a disparate group of Los  Angelinos, including maverick record producer Ben Cendars (Dennis Hopper);  impulsive cop Kenny Battaglia (Ross McCall); his actress-turned-police officer  partner Bebe Arcel (Arlene Tur); frustrated Brentwood mom Christine Emory (Clare  Carey); her pre-bust real-estate developer husband Peter Emory (D.B. Sweeney);  former gang member-turned-EMT Eddie Choi (Brian Tee); Ben’s street-smart driver  Anthony Adams (Jocko Sims); illegal Guatemalan immigrant Cesar Uman (Luis  Chavez); and cocky, hot-tempered detective Axel Finet (Nick Tarabay).For PMcD designer /director Suzanne Kiley the challenge was making the best  use of the array of footage they had to work with — the elements they shot,  footage from the show and the Starz logo.</p>
<blockquote><p>”My biggest concern was designing elements that use the best of the  beautiful, organic live action elements within the typographic framework that  supported the show and created a strong brand personality,” Kiiley said. ”I  wanted to make sure all of the selects from the slow motion crushing metal,  glass and projections were incorporated within all of the  deliverables.”</p></blockquote>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/crash_title.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="crash_title" src="http://www.moo2u.com/blog-images/crash_title.jpg" alt="PMcD Design Create Titles &amp; Promo For Crash crash_title " width="520" height="289" /></a></p>
<p><strong>ABOUT PMcD DESIGN:</strong><br />
PMcD Design is a New York-based,  full-service design company. PMcD specializes in all aspects of broadcast, and  print design as well as production for the entertainment industry. Clients  include ABC, NBC, ESPN, NGC, Starz, Encore, PBS and WNET. PMcD Design is part of  LORI PATE+, a transmedia branding and design group.<br />
<strong><br />
About LORI  PATE+:</strong><br />
LORI PATE+ represents the top branding, promotion, design,  interactive and production professionals in the broadcast, cable and evolving  media industries. Experienced and innovative, LORI PATE+ connects clients to its  members to produce effective media branding solutions.</p>
<p><strong>Related Links:</strong><br />
<a href="http://www.pmcddesign.com/">www.pmcddesign.com</a><br />
<a href="http://www.starz.com/originals/CRASH">www.starz.com/originals/CRASH</a><br />
<a href="http://www.loripateplus.com/">www.loripateplus.com</a></p>
<p><strong>Creative Credits</strong><br />
Client: Starz<br />
Project: Crash  promotional campaign<br />
Art Director: Brian Kintz<br />
Executive Director,  Creative Services: Kandy Barry<br />
Executive Director, Creative Services: Marc  Chusid<br />
Vice President, On-Air Promotions: Che Che Mata<br />
Director, Starz  Channels: Stacey Libbrecht</p>
<p>Production/Design: PMcD Design, New York<br />
Creative Director: Patrick  McDonough<br />
Executive Producer: Dana Bonomo<br />
Designer: Suzanne  Kiley<br />
Producer: Alison Cole<br />
Live Action Producer: Alessandra  Pasquino<br />
Director / DP: Andrew Turman<br />
Lead Animator: Alex  Gasowski<br />
Animation / Editor: Genevieve Manion<br />
Media Artist: Josh Lynne</p></div>
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