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	<title>Moo2u.com - Free Tutorials &#38; the latest VFX news. &#187; Titles</title>
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		<title>PMcD Design Create Titles &amp; Promo For Crash</title>
		<link>http://www.moo2u.com/2009/04/19/pmcd-design-create-titles-promo-for-crash/</link>
		<comments>http://www.moo2u.com/2009/04/19/pmcd-design-create-titles-promo-for-crash/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 21:28:20 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Titles]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Alessandra Pasquino]]></category>
		<category><![CDATA[Alex Gasowski]]></category>
		<category><![CDATA[Alison Cole]]></category>
		<category><![CDATA[Andrew Turman]]></category>
		<category><![CDATA[Anthony Adams]]></category>
		<category><![CDATA[Arlene Tur]]></category>
		<category><![CDATA[Bebe Arcel]]></category>
		<category><![CDATA[Brian Kintz]]></category>
		<category><![CDATA[Brian Tee]]></category>
		<category><![CDATA[Che Che Mata]]></category>
		<category><![CDATA[Christine Emory]]></category>
		<category><![CDATA[Clare Carey]]></category>
		<category><![CDATA[Crash]]></category>
		<category><![CDATA[Crash promotional campaign]]></category>
		<category><![CDATA[Dana Bonomo]]></category>
		<category><![CDATA[Dennis Hopper]]></category>
		<category><![CDATA[Eddie Choi]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Genevieve Manion]]></category>
		<category><![CDATA[Jocko Sims]]></category>
		<category><![CDATA[Josh Lynne]]></category>
		<category><![CDATA[Kandy Barry]]></category>
		<category><![CDATA[Kenny Battaglia]]></category>
		<category><![CDATA[LORI PATE+]]></category>
		<category><![CDATA[Marc Chusid]]></category>
		<category><![CDATA[McDonough]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[NGC]]></category>
		<category><![CDATA[Patrick McDonough]]></category>
		<category><![CDATA[PBS]]></category>
		<category><![CDATA[Peter Emory]]></category>
		<category><![CDATA[PMcD Design]]></category>
		<category><![CDATA[Ross McCall]]></category>
		<category><![CDATA[Stacey Libbrecht]]></category>
		<category><![CDATA[Starz]]></category>
		<category><![CDATA[Suzanne Kiley]]></category>
		<category><![CDATA[Sweeney]]></category>
		<category><![CDATA[WNET]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=655</guid>
		<description><![CDATA[Crash, the Academy Award winning film, is now a series on the Starz Network, marking the network’s first-ever original series. With so much riding on the show’s success, Starz turned to New York-based PMcD Design, part of the transmedia branding and design group LORI PATE+, to design and produce the comprehensive promotional package that includes IDs, end pages, long form title sequence and a comprehensive toolkit for Starz producers and editors to use for tease, launch and episodic campaigns.]]></description>
			<content:encoded><![CDATA[<p>Crash, the Academy Award winning film, is now a series on the Starz Network,  marking the network’s first-ever original series. With so much riding on the  show’s success, Starz turned to New York-based PMcD Design, part of the  transmedia branding and design group LORI PATE+, to design and produce the  comprehensive promotional package that includes IDs, end pages, long form title  sequence and a comprehensive toolkit for Starz producers and editors to use for  tease, launch and episodic campaigns.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/crash_collide.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="crash_collide" src="http://www.moo2u.com/blog-images/crash_collide.jpg" alt="PMcD Design Create Titles &amp; Promo For Crash crash_collide " width="520" height="289" /></a></p>
<p>For Patrick McDonough, founder/creative director of PMcD, the package needed  to convey the essence of the show — characters from different backgrounds on  separate journeys until fates collide and lives are changed forever. To capture  the elements of tension and danger, McDonough and his creative team in  collaboration with Brian Kintz and the Starz team shot images of glass  shattering and metal twisting as well as time-lapse footage of the Los Angeles  skyline using the super high-speed Phantom digital camera (1000 fps), The show’s  logo is seen projected over myriad surfaces and layered throughout the footage  and graphic elements.</p>
<blockquote><p>”The idea was to graphically illustrate the uneasy and volatile quality of  the relationships seen in the show,” McDonough said. ”The high-speed photography  of breaking glass and crushing metal visually suggests the random destruction of  lives. We also wanted to capture the character of Los Angeles and give it a  sensual quality. The time-lapse photography captures a feeling of chaos and the  randomness of life in general.”</p></blockquote>
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<div>Starring an ensemble cast led by veteran character actor and 60’s icon Dennis  Hopper, the series examines the way different lives intersect and collide in  L.A’s cultural melting pot. The drama features a disparate group of Los  Angelinos, including maverick record producer Ben Cendars (Dennis Hopper);  impulsive cop Kenny Battaglia (Ross McCall); his actress-turned-police officer  partner Bebe Arcel (Arlene Tur); frustrated Brentwood mom Christine Emory (Clare  Carey); her pre-bust real-estate developer husband Peter Emory (D.B. Sweeney);  former gang member-turned-EMT Eddie Choi (Brian Tee); Ben’s street-smart driver  Anthony Adams (Jocko Sims); illegal Guatemalan immigrant Cesar Uman (Luis  Chavez); and cocky, hot-tempered detective Axel Finet (Nick Tarabay).For PMcD designer /director Suzanne Kiley the challenge was making the best  use of the array of footage they had to work with — the elements they shot,  footage from the show and the Starz logo.</p>
<blockquote><p>”My biggest concern was designing elements that use the best of the  beautiful, organic live action elements within the typographic framework that  supported the show and created a strong brand personality,” Kiiley said. ”I  wanted to make sure all of the selects from the slow motion crushing metal,  glass and projections were incorporated within all of the  deliverables.”</p></blockquote>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/crash_title.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="crash_title" src="http://www.moo2u.com/blog-images/crash_title.jpg" alt="PMcD Design Create Titles &amp; Promo For Crash crash_title " width="520" height="289" /></a></p>
<p><strong>ABOUT PMcD DESIGN:</strong><br />
PMcD Design is a New York-based,  full-service design company. PMcD specializes in all aspects of broadcast, and  print design as well as production for the entertainment industry. Clients  include ABC, NBC, ESPN, NGC, Starz, Encore, PBS and WNET. PMcD Design is part of  LORI PATE+, a transmedia branding and design group.<br />
<strong><br />
About LORI  PATE+:</strong><br />
LORI PATE+ represents the top branding, promotion, design,  interactive and production professionals in the broadcast, cable and evolving  media industries. Experienced and innovative, LORI PATE+ connects clients to its  members to produce effective media branding solutions.</p>
<p><strong>Related Links:</strong><br />
<a href="http://www.pmcddesign.com/">www.pmcddesign.com</a><br />
<a href="http://www.starz.com/originals/CRASH">www.starz.com/originals/CRASH</a><br />
<a href="http://www.loripateplus.com/">www.loripateplus.com</a></p>
<p><strong>Creative Credits</strong><br />
Client: Starz<br />
Project: Crash  promotional campaign<br />
Art Director: Brian Kintz<br />
Executive Director,  Creative Services: Kandy Barry<br />
Executive Director, Creative Services: Marc  Chusid<br />
Vice President, On-Air Promotions: Che Che Mata<br />
Director, Starz  Channels: Stacey Libbrecht</p>
<p>Production/Design: PMcD Design, New York<br />
Creative Director: Patrick  McDonough<br />
Executive Producer: Dana Bonomo<br />
Designer: Suzanne  Kiley<br />
Producer: Alison Cole<br />
Live Action Producer: Alessandra  Pasquino<br />
Director / DP: Andrew Turman<br />
Lead Animator: Alex  Gasowski<br />
Animation / Editor: Genevieve Manion<br />
Media Artist: Josh Lynne</p></div>
]]></content:encoded>
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		<item>
		<title>yU+co. Creates Titles for Disney’s Race To Witch Mountain</title>
		<link>http://www.moo2u.com/2009/04/19/yuco-creates-titles-for-disneys-race-to-witch-mountain/</link>
		<comments>http://www.moo2u.com/2009/04/19/yuco-creates-titles-for-disneys-race-to-witch-mountain/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 21:16:34 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Titles]]></category>
		<category><![CDATA[300]]></category>
		<category><![CDATA[Alan Boucek]]></category>
		<category><![CDATA[Alex Yoon]]></category>
		<category><![CDATA[Andy Fickman]]></category>
		<category><![CDATA[Annie Chen]]></category>
		<category><![CDATA[Brandon Muse]]></category>
		<category><![CDATA[CA]]></category>
		<category><![CDATA[Capcom]]></category>
		<category><![CDATA[Danielle Leiser]]></category>
		<category><![CDATA[David Garber]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Edwin Baker]]></category>
		<category><![CDATA[Garson Yu]]></category>
		<category><![CDATA[Gary Garza]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Lakeshore Entertainment]]></category>
		<category><![CDATA[Lionsgate]]></category>
		<category><![CDATA[Merlin Carrol]]></category>
		<category><![CDATA[Michael Bennett]]></category>
		<category><![CDATA[Miljohn Ruperto]]></category>
		<category><![CDATA[Nikita Kleverov]]></category>
		<category><![CDATA[Race To Witch Mountain]]></category>
		<category><![CDATA[Resident Evil 5]]></category>
		<category><![CDATA[Synderela Peng]]></category>
		<category><![CDATA[UFO]]></category>
		<category><![CDATA[Warner Bros]]></category>
		<category><![CDATA[Watchmen]]></category>
		<category><![CDATA[yU+Co]]></category>
		<category><![CDATA[Zack Snyder]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=652</guid>
		<description><![CDATA[How do you distill the world’s collective understanding and evidence of UFOs into three-and-a-half minutes? That was the challenge facing visual design and motion graphics studio yU+co., led by Creative Director Garson Yu, for the main title sequence to Disney’s Race To Witch Mountain, opening in theatres on March 13.

Race to Witch Mountain is a sci-fi adventure about two alien visitors and their search for their lost spacecraft. For the main title sequence, yU+co.’s concept was to tell the story of UFO’s from early sightings in the U.S. to present day, using archival newspaper headlines, film footage, photos and eyewitness accounts of UFO sightings. Set to a pulsating orchestral score, the tension-filled sequence immediately pulls viewers into this mysterious world with fast-paced editing of astonishing UFO imagery coupled with a subtle, yet powerful type design that animates on and off as if emanating from an extraterrestrial transmission signal.]]></description>
			<content:encoded><![CDATA[<p>How do you distill the world’s collective understanding and evidence of UFOs  into three-and-a-half minutes? That was the challenge facing visual design and  motion graphics studio yU+co., led by Creative Director Garson Yu, for the main  title sequence to Disney’s Race To Witch Mountain, opening in theatres on March  13.</p>
<p>Race to Witch Mountain is a sci-fi adventure about two alien visitors and  their search for their lost spacecraft. For the main title sequence, yU+co.’s  concept was to tell the story of UFO’s from early sightings in the U.S. to  present day, using archival newspaper headlines, film footage, photos and  eyewitness accounts of UFO sightings. Set to a pulsating orchestral score, the  tension-filled sequence immediately pulls viewers into this mysterious world  with fast-paced editing of astonishing UFO imagery coupled with a subtle, yet  powerful type design that animates on and off as if emanating from an  extraterrestrial transmission signal.</p>
<p><a href="http://www.moo2u.com/blog-images/race_to_wmt_titles.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="race_to_wmt_titles" src="http://www.moo2u.com/blog-images/race_to_wmt_titles.jpg" alt="yU+co. Creates Titles for Disney’s Race To Witch Mountain race_to_wmt_titles " width="520" height="265" /></a><br />
For example, yU+co treated some of the clips with film  scratches and burns to simulate aging film stock from the 50’s. They also added  microfiche animations on the sections that covered the1980’s, and overlaid TV  scan-lines to many of the clips that belonged in the 1990’s and later.</p>
<blockquote><p>”Race To Witch Mountain represents the third time we worked with director  Andy Fickman,” says Yu, who previously worked with Fickman on The Game Plan and  She’s the Man. ”I’m proud of the fact that so many top directors like Andy, Zack  Snyder, Ang Lee and many others continue to come back to us for titles. It says  a lot about both the creativity we bring to each project and the collaborative  nature between yU+co. and the director. This project was especially challenging,  but we’re proud we could bring Andy’s vision for the titles to  life.”</p></blockquote>
<blockquote><p>”The main title sequence started in the editing room by researching hundreds  of pieces of archival UFO footage that would help us tell the story,” says  Synderela Peng, yU+co.’s Art Director. ”We delineated decades of UFO  discoveries, beginning with the 1950’s to the present day. We also spent a lot  of time on details like treating the headlines and the film footage so they  reflect the time period they were supposed to be from.”</p></blockquote>
<blockquote><p>”The main title went through several transformations,” Peng adds. ”Andy  [Fickman, the director] was very specific about what he wanted in the final. He  asked for a title sequence that built the mystique and the history of UFO’s and  uses the wealth of footage that have been captured throughout time, mixing it  with newspaper and magazine headlines to help inform the viewers on seminal UFO  sightings. Typographically, we went with a classic font that was reminiscent of  what you would see in 1920’s tabloid newspaper headlines.”</p></blockquote>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/race_group_forest.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="race_group_forest" src="http://www.moo2u.com/blog-images/race_group_forest.jpg" alt="yU+co. Creates Titles for Disney’s Race To Witch Mountain race_group_forest " width="520" height="263" /></a></p>
<p>While the creative challenges were many, for David Garber, yU+co.’s Executive  Producer, the approval process for using the archival footage proved to be  extremely complex, requiring a coordinated effort with Disney’s legal team.</p>
<blockquote><p>”There were some incidents where we had fallen in love with a piece of  footage and how it fit into the whole piece only to find out Disney couldn’t  secure the rights and we had go back and find something different,” Garber says.  ”There was a lot intricate legal footwork happening. In the end everyone was  happy with the way it came out and I think audiences are going to be struck by  it.”</p></blockquote>
<p>In addition to Race to Witch Mountain, other yU+co. projects include the  re-teaming with director Zack Snyder (300) for the main title sequence of Warner  Bros.’ Watchmen, and the overall visual design and motion graphics applied as  visual effects for Lakeshore Entertainment/Lionsgate’s upcoming futuristic  thriller, Game. yU+co. also created the cinematics for Capcom’s new release of  the popular video game franchise, Resident Evil 5.</p>
<p><strong><br />
About yU+co: </strong><br />
Recognized as an industry leader in  visual design and motion graphics with offices in Hollywood, Hong Kong, and  Shanghai, yU+co specializes in digital content for all media platforms as well  as for title design for film and television, visual effects and animation,  theatrical logos, game cinematics and commercials. For more information,  contact: Dianna Costello (feature film and television); or Michael Bennett  (gaming/game cinematics and commercials) at 323-606-5050.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/race_orange.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="race_orange" src="http://www.moo2u.com/blog-images/race_orange.jpg" alt="yU+co. Creates Titles for Disney’s Race To Witch Mountain race_orange " width="520" height="264" /></a></p>
<p><strong><br />
Web Resources:</strong><br />
<a href="http://yuco.wiredrive.com/l/p/?presentation=0809691e813cd8fe34c27adee9b8fd84">Click  here to view Race To Witch Mountain titles.</a><br />
<a href="http://www.yuco.com/">Click here for more info about yU+co.</a></p>
<p><a href="http://disney.go.com/disneypictures/racetowitchmountain/"><br />
Click  here for more info about Race To Witch Mountain.</a></p>
<p><strong>Creative Credits:</strong><br />
Project:“Race To Witch Mountain” main  title sequence<br />
Client: Disney</p>
<p>Design/Animation: yU+Co., Hollywood, CA<br />
Creative Director: Garson  Yu<br />
Executive Producer: David Garber<br />
Art Director: Synderela  Peng<br />
Production Coordinator: Annie Chen<br />
Title Editor: Nikita  Kleverov<br />
Editorial Assistant: Brandon Muse<br />
Layout Artist: Edwin  Baker<br />
Animator: Gary Garza<br />
Animator: Alex Yoon<br />
Animator: Danielle  Leiser<br />
Shake Artist: Alan Boucek<br />
Roto Artist: Merlin Carrol<br />
Roto  Artist: Miljohn Ruperto</p>
]]></content:encoded>
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