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	<title>Moo2u.com - Free Tutorials &#38; the latest VFX news.</title>
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	<description>free tutorials for autodesk, adobe, eyeon, imagineer systems, photoshop, 3ds max, maya, after effects, digital fusion,</description>
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		<title>Absolute and Lowes Take It Outdoors For BBDO</title>
		<link>http://www.moo2u.com/2009/05/21/absolute-and-lowes-take-it-outdoors-for-bbdo/</link>
		<comments>http://www.moo2u.com/2009/05/21/absolute-and-lowes-take-it-outdoors-for-bbdo/#comments</comments>
		<pubDate>Thu, 21 May 2009 11:24:57 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Absolute]]></category>
		<category><![CDATA[Andy Barmer]]></category>
		<category><![CDATA[BBDO New York]]></category>
		<category><![CDATA[Chuck Willis]]></category>
		<category><![CDATA[Colin Isley]]></category>
		<category><![CDATA[Dan Leatherdale]]></category>
		<category><![CDATA[Dave Smith]]></category>
		<category><![CDATA[Diane McCann]]></category>
		<category><![CDATA[Dirk Greene]]></category>
		<category><![CDATA[Fabyan Daw]]></category>
		<category><![CDATA[Gerard De Thame]]></category>
		<category><![CDATA[H.S.I.]]></category>
		<category><![CDATA[James Cornwell]]></category>
		<category><![CDATA[Jamie White]]></category>
		<category><![CDATA[Keith Kamholz]]></category>
		<category><![CDATA[Ken Matsubara]]></category>
		<category><![CDATA[Liz Scully]]></category>
		<category><![CDATA[Maddi Carlton]]></category>
		<category><![CDATA[Mark Epstein]]></category>
		<category><![CDATA[Maru Ocantos]]></category>
		<category><![CDATA[Matt Burn]]></category>
		<category><![CDATA[Michel Smith]]></category>
		<category><![CDATA[Minh Nguyen-Ba]]></category>
		<category><![CDATA[Nathan Kane]]></category>
		<category><![CDATA[Nirad Bugs Russell]]></category>
		<category><![CDATA[Nirad Russell]]></category>
		<category><![CDATA[Pete Hamilton]]></category>
		<category><![CDATA[Ric Comline]]></category>
		<category><![CDATA[Sally Heath]]></category>
		<category><![CDATA[Stephanie Gottlieb]]></category>
		<category><![CDATA[The Cutting Room]]></category>
		<category><![CDATA[Toby Walton]]></category>
		<category><![CDATA[Vania Alban-Zapata]]></category>
		<category><![CDATA[Wil Boudreau]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=826</guid>
		<description><![CDATA[Absolute’s lead Flame artist Dave Smith and his team of VFX artists have crafted a dazzling array of special effects for home improvement giant Lowe’s new Spring 2009 campaign, via HSI director Gerard de Thame and BBDO New York. Starts at Lowe’s/Outdoor emphasizes the amazingly affordable outdoor products, machines and materials Lowe’s carries in its stores everyday. With the arrival of spring, barbecues, plants, lawn mowers and tractors come streaming out of a Lowe’s store and into the parking lot, much to the surprise of loyal Lowe’s patrons. The message is clear: spring has arrived and Lowe’s has everything you need to start living outdoors]]></description>
			<content:encoded><![CDATA[<p>Absolute’s lead Flame artist Dave Smith and his team of VFX artists have crafted a dazzling array of special effects for home improvement giant Lowe’s new Spring 2009 campaign, via HSI director Gerard de Thame and BBDO New York.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/lowes_copier.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 10px; margin-bottom: 10px;" title="lowes_copier" src="http://www.moo2u.com/blog-images/lowes_copier.jpg" alt="Absolute and Lowes Take It Outdoors For BBDO lowes_copier " width="520" height="320" /></a></p>
<p>Starts at Lowe’s/Outdoor emphasizes the amazingly affordable outdoor products, machines and materials Lowe’s carries in its stores everyday. With the arrival of spring, barbecues, plants, lawn mowers and tractors come streaming out of a Lowe’s store and into the parking lot, much to the surprise of loyal Lowe’s patrons. The message is clear: spring has arrived and Lowe’s has everything you need to start living outdoors.</p>
<p>We were tasked with creating the army of marching furniture and garden equipment for Starts at Lowe’s/Outdoor. Dave Smith worked closely with Gerard de Thame to develop two complementary approaches to the FX. For some scenes, rigs were built so that both plants and objects could be puppeteered on green screen.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="660" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5217" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="660" height="360" src="http://sputnik7.com/v/5217" allowfullscreen="true"></embed></object></p>
<p>For other scenes our CG team began the lengthy process of modeling flowers, tractors, tables, chairs and umbrellas that were then animated and composited into the live action footage. Utilizing the talents of our fully integrated teams in London and New York, client changes were handled in a timely manner. Our post production expertise was complemented on this project by sister company Blind Pig, who worked closely with the client to create the motion graphics elements.</p>
<p><strong>About Absolute:</strong><br />
Founded in 2004 by David Smith, one of world’s leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&amp;AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute’s international client roster with a growing Flame and CG service. www.absolutepost.com</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/lowes_sky.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 10px; margin-bottom: 10px;" title="lowes_sky" src="http://www.moo2u.com/blog-images/lowes_sky.jpg" alt="Absolute and Lowes Take It Outdoors For BBDO lowes_sky " width="520" height="320" /></a></p>
<p><strong>The Creds:</strong><br />
Client: Lowe’s<br />
Spots Title: Starts at Lowe’s/Outdoor (featured), Starts at Lowe’s/Nursery<br />
Air Date: March 2009</p>
<p>Agency: BBDO New York<br />
Art Director: Ken Matsubara<br />
Copywriter: Colin Isley<br />
CD: Wil Boudreau<br />
Producer: Diane McCann<br />
AP: Stephanie Gottlieb</p>
<p>Prod Company: H.S.I.<br />
Director: Gerard De Thame<br />
Producer(s): Fabyan Daw, Maddi Carlton</p>
<p>Editorial: The Cutting Room<br />
Editor: Chuck Willis</p>
<p>Post/Effects: Absolute<br />
Lead Flame: Dave Smith<br />
Flame Artist(s): Nathan Kane, Dirk Greene<br />
3D Artist(s): Vania Alban-Zapata, Maru Ocantos, Minh Nguyen-Ba, Jamie White, Matt Burn, Toby Walton, Liz Scully, Pete Hamilton, Keith Kamholz<br />
Motion Graphic Designer: Ric Comline (at Blind Pig)<br />
Combustion: Dan Leatherdale, Mark Epstein, James Cornwell, Michel Smith<br />
EP: Andy Barmer<br />
Producer(s): Sally Heath, Nirad `Bugs’ Russell</p>
<p><strong>Related Links:</strong><br />
<a href="http://www.absolutepost.com/">www.absolutepost.com</a></p>
]]></content:encoded>
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		<title>Terminator Salvation &#8211; May 2009 Release</title>
		<link>http://www.moo2u.com/2009/05/20/terminator-salvation-may-2009-release/</link>
		<comments>http://www.moo2u.com/2009/05/20/terminator-salvation-may-2009-release/#comments</comments>
		<pubDate>Wed, 20 May 2009 18:03:11 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Andrew G. Vajna]]></category>
		<category><![CDATA[Asylum]]></category>
		<category><![CDATA[Charlie Gibson]]></category>
		<category><![CDATA[Conrad Buff]]></category>
		<category><![CDATA[Dan Lin]]></category>
		<category><![CDATA[Danny Elfman]]></category>
		<category><![CDATA[Derek Anderson]]></category>
		<category><![CDATA[ILM]]></category>
		<category><![CDATA[Jeanne Allgood]]></category>
		<category><![CDATA[Jeffrey Silver]]></category>
		<category><![CDATA[Joel B. Michaels]]></category>
		<category><![CDATA[John Brancato]]></category>
		<category><![CDATA[John Rosengrant]]></category>
		<category><![CDATA[Mario F. Kassar]]></category>
		<category><![CDATA[Martin Laing]]></category>
		<category><![CDATA[McG]]></category>
		<category><![CDATA[Michael Ferris]]></category>
		<category><![CDATA[Michael Wilkinson]]></category>
		<category><![CDATA[Moritz Borman]]></category>
		<category><![CDATA[Rising Sun Pictures]]></category>
		<category><![CDATA[Shane Hurlbut]]></category>
		<category><![CDATA[Victor Kubicek]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=813</guid>
		<description><![CDATA[“Terminator Salvation” is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright, a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind]]></description>
			<content:encoded><![CDATA[<p>“Terminator Salvation” is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright, a stranger whose last memory is of being on death row.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/term_nurse.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="term_nurse" src="http://www.moo2u.com/blog-images/term_nurse.jpg" alt="Terminator Salvation - May 2009 Release term_nurse " width="520" height="222" /></a></p>
<p>Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.</p>
<p>The highly anticipated new installment of The Terminator film franchise, “Terminator Salvation” is directed by McG (”Charlie’s Angels,” “We Are Marshall”). The screenplay is by Michael Ferris &amp; John Brancato. Moritz Borman, Derek Anderson, Victor Kubicek and Jeffrey Silver are the producers, with Jeanne Allgood, Dan Lin, Mario F. Kassar, Andrew G. Vajna and Joel B. Michaels serving as executive producers.</p>
<p style="text-align: center;"><object width="550" height="350" data="http://sputnik7.com/v/5210" type="application/x-shockwave-flash"><param name="src" value="http://sputnik7.com/v/5210" /><param name="allowfullscreen" value="true" /></object></p>
<p>Wishing to avoid comparisons with the Transformers franchise, McG has stated “Transformers is an excellent movie, but our film is not about big robots. I wanted it to have lots of hardware and velocity, but I didn’t want to hang the whole movie on it.”</p>
<p>Visual Effects for the movie were undertaken by Industrial Light &amp; Magic (ILM), with Asylum fx and Rising Sun Pictures bringing their skills to various sequences.</p>
<p>And in addition to the brilliant CG work generated for ‘Terminator Salvation’, McG contracted Stan Winston studios to create real life models of some of the terminator characters that the human cast could interact with.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/term_marcus2.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="term_marcus2" src="http://www.moo2u.com/blog-images/term_marcus2.jpg" alt="Terminator Salvation - May 2009 Release term_marcus2 " width="520" height="222" /></a></p>
<p>Stan Winston, the special effects pioneer who designed the original Terminator endoskeleton, worked on Terminator Salvation prior to his death in June this year. McG intends to dedicate the moive to Winston’s memory.</p>
<p>The film stars Christian Bale as John Connor (”The Dark Knight”), Sam Worthington as Marcus Wright (”The Great Raid”), Anton Yelchin as Kyle Reese (”Star Trek”), Bryce Dallas Howard as Kate Connor (”Spider-Man 3″), Moon Bloodgood as Blair Williams (”What Just Happened?”), Common as Barnes, (”Wanted”), Jane Alexander as Virginia (”The Unborn”), Jadagrace as Star and Helena Bonham Carter as Serena Kogen (”Harry Potter and the Order of the Phoenix”)</p>
<p>“Terminator Salvation” will be released in the U.S. on May 21, 2009 by Warner Bros. Pictures. Sony Pictures Releasing International is distributing the film in most international territories between May 2009 and June 2009.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/terminator_lorry1.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="terminator_lorry1" src="http://www.moo2u.com/blog-images/terminator_lorry1.jpg" alt="Terminator Salvation - May 2009 Release terminator_lorry1 " width="520" height="216" /></a></p>
<p><strong>CREDITS:</strong><br />
Director: McG<br />
Screenplay: Michael Ferris &amp; John Brancato<br />
Producers: Moritz Borman, Derek Anderson, Victor Kubicek and Jeffrey Silver<br />
Executive producers:  Jeanne Allgood, Dan Lin, Mario F. Kassar, Andrew G. Vajna and Joel B. Michaels<br />
Cinematographer:  Shane Hurlbut<br />
Production designer:  Martin Laing<br />
Editor:  Conrad Buff<br />
Costume designer:  Michael Wilkinson<br />
Visual effects supervisor:  Charlie Gibson<br />
Animatronics supervisor:  John Rosengrant<br />
Music: Danny Elfman</p>
<p><strong>SOURCES &amp; RELATED LINKS:</strong><br />
<a href="http://www.sonypictures.net/movies/terminatorsalvation/">www.sonypictures.net/movies/terminatorsalvation</a><br />
<a href="http://terminatorsalvation.warnerbros.com/">http://terminatorsalvation.warnerbros.com</a><br />
Industrial Light &amp; Magic: <a href="http://www.ilm.com/">www.ilm.com</a><br />
Rising Sun Pictures: <a href="http://www.rsp.com.au/news.htm">www.rsp.com.au</a><br />
Asylum fx: <a href="http://www.asylumfx.com/">www.asylumfx.com</a></p>
]]></content:encoded>
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		<title>Superfad Win Clio Awards for Durex</title>
		<link>http://www.moo2u.com/2009/05/20/superfad-win-clio-awards-for-durex/</link>
		<comments>http://www.moo2u.com/2009/05/20/superfad-win-clio-awards-for-durex/#comments</comments>
		<pubDate>Wed, 20 May 2009 17:52:56 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[clio]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[Durex]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Superfad]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=807</guid>
		<description><![CDATA[The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success. The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments]]></description>
			<content:encoded><![CDATA[<p>The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/durex_main.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="durex_main" src="http://www.moo2u.com/blog-images/durex_main.jpg" alt="Superfad Win Clio Awards for Durex durex_main " width="520" height="288" /></a></p>
<p>The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.</p>
<blockquote><p>“We are all really excited to receive the CLIOs! I mean, who would have guessed?” says Superfad Creative Director Rob Rugan. “We always thought this spot was going to be cute, but in order for it to work, we knew we had to go all the way. But then we also had to know when to pull…(pregnant pause)…back. I guess it all just came together. In the end, we are stoked about the award and would like to thank the agency, our balloon animal clown, the CLIO judges, and the smooth stylings of Barry White.”</p></blockquote>
<p style="text-align: center;"><object width="500" height="350" data="http://sputnik7.com/v/5195" type="application/x-shockwave-flash"><param name="src" value="http://sputnik7.com/v/5195" /><param name="allowfullscreen" value="true" /></object></p>
<p><strong><br />
About Superfad:</strong><br />
Superfad is a brand-driven design and live action production company, a collective of designers, directors, animators, and artists, their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.</p>
<p>Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&amp;T are just a few of the companies who have turned to Superfad for inspired branding.</p>
<p><strong><br />
Related Links:</strong><br />
<a href="http://www.clioawards.com/">www.clioawards.com</a><br />
<a href="http://superfad.com/about.php">http://superfad.com</a></p>
]]></content:encoded>
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		<item>
		<title>Brand New School Bring Coke to LA Live</title>
		<link>http://www.moo2u.com/2009/05/13/brand-new-school-bring-coke-to-la-live/</link>
		<comments>http://www.moo2u.com/2009/05/13/brand-new-school-bring-coke-to-la-live/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:29:39 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Beyond Music Library]]></category>
		<category><![CDATA[brand new school]]></category>
		<category><![CDATA[Christine Wada]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[COKE]]></category>
		<category><![CDATA[Craig Houchin]]></category>
		<category><![CDATA[David Wolfson]]></category>
		<category><![CDATA[Graeme Pereira]]></category>
		<category><![CDATA[Ian Brook]]></category>
		<category><![CDATA[Jens Gehlhaar]]></category>
		<category><![CDATA[Ludovic Schorno]]></category>
		<category><![CDATA[Machine Head]]></category>
		<category><![CDATA[Mark Gethin]]></category>
		<category><![CDATA[MPC]]></category>
		<category><![CDATA[Ottar Gudnason]]></category>
		<category><![CDATA[Patrick Finnegan]]></category>
		<category><![CDATA[Philip Ineno]]></category>
		<category><![CDATA[Steve Strausser]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[Vision Scenery Corporation]]></category>
		<category><![CDATA[Wakako Ichinose]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=794</guid>
		<description><![CDATA[Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower.

In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more]]></description>
			<content:encoded><![CDATA[<p>Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower.</p>
<p>In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/coke_stadium_night.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="coke_stadium_night" src="http://www.moo2u.com/blog-images/coke_stadium_night.jpg" alt="Brand New School Bring Coke to LA Live coke_stadium_night " width="520" height="288" /></a></p>
<p>“We were asked to create approximately two minutes of content for Coke,” says Jens Gehlhaar, Creative Director at Brand New School. “Specifically, the content is intended for an installation outside the Nokia Theater at L.A. Live. The theater is adjacent to the Staples Center and will be the site of the Grammy Awards. Outside the theater, there are large columns holding 14 huge, vertical screens, as well as one wide format screen over the entrance and another LED billboard on a neighboring building. It is a wacky assortment of 17 different-sized screens, but we have experience with these sorts of installations. The specific instructions from Coke gave us a lot of leeway. They wanted things very specific to the L.A. lifestyle, multicultural in look and feel, and not patronizing in any way. They wanted the focus to be on the active people involved.”</p>
<p>The short films reveal various athletes interacting with a huge white Coca-Cola logo backed by a special purple-red-orange gradient that breaks with the traditional Coca-Cola red in favor of a more L.A.-inspired hue.</p>
<p style="text-align: center;"><object width="550" height="350" data="http://sputnik7.com/v/5120" type="application/x-shockwave-flash"><param name="src" value="http://sputnik7.com/v/5120" /></object></p>
<p>Supported with engaging music composed by Machinehead, golfers, soccer and tennis players, wall climbers, and many more athletes all interact very physically with the immense logo. In an age when so much entertainment is achieved through computer-generated models and background, the logo is all the more astounding because it is real.</p>
<p>“After careful consideration, we realized that it would be more authentic to have our live actors interact with a real sculpture,” says Gehlhaar. “It is 15 feet high and more than 50 feet wide and everybody was extremely impressed with it, so much so that Coke insisted on keeping it. We did a timelapse film of its construction, just to commemorate the act.”</p>
<p>The engineering of the structure would eventually be put to the ultimate test, as the cast of some 40 skateboarders, climbers, and others climbed it, jumped on it, ran into it, etc.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/coke_group.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="coke_group" src="http://www.moo2u.com/blog-images/coke_group.jpg" alt="Brand New School Bring Coke to LA Live coke_group " width="520" height="288" /></a></p>
<p>“The logo never faltered,” says Gehlhaar proudly. “It was insanely sturdy in the end, especially considering what we put it through. We used no wires on our athletes, so there was no interaction or impact that was faked. It was all real action. It’s filming this kind of elegant, completely realistic live action that has given Brand New School such a great reputation for these kinds of jobs. Also it is rare for an installation job of this complexity to be produced in-camera; traditionally the solution would be more animation-based. There are very few companies that can pull both off.”</p>
<p>The job was not entirely without technological aspects however. The entire two-day shoot was shot against a blue, rather than red, background, and the final edits held more than 70 shots requiring significant keying and compositing work by the Brand New School team, all of which were then composited into a signature gradient environment.</p>
<p><strong>Behind The Scenes &#8211; The Making of Coca Cola LA Live</strong><em></em></p>
<p style="text-align: center;"><em><object width="550" height="350" data="http://sputnik7.com/v/5119" type="application/x-shockwave-flash"><param name="src" value="http://sputnik7.com/v/5119" /></object></em></p>
<blockquote><p><em>“This was a very challenging and unusual job, but those are the ones we are most excited about,” says Gehlhaar. “Brand New School is getting very good at alternative media installations, and we are eagerly anticipating more opportunities like this. We want to be a market leader in this area.”</em></p></blockquote>
<p><em><strong>ABOUT BRAND NEW SCHOOL</strong><br />
With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry.</em></p>
<p><em><strong>CREDITS:</strong><br />
<strong>Directors:</strong><br />
Brand New School:Jens Gehlhaar &amp; Ludovic Schorno</em></p>
<p><em>Shot on stage in Los Angeles</em></p>
<p><em><strong>Production &amp; post production:</strong><br />
Brand New School, Los Angeles<br />
<strong>Producer:</strong><br />
David Wolfson<br />
<strong>Director of Photography:</strong><br />
Ottar Gudnason<br />
<strong>Assistant Director:</strong><br />
Patrick Finnegan<br />
<strong>Key Grip:</strong><br />
Steve Strausser<br />
<strong>Fabricator:</strong><br />
Vision Scenery Corporation<br />
<strong>Stylist:</strong><br />
Christine Wada</em></p>
<p><em><strong>Designer:</strong><br />
Wakako Ichinose<br />
<strong>Still Photographer (banners):</strong><br />
Ian Brook</em></p>
<p><em><strong>Editor:</strong><br />
Graeme Pereira<br />
<strong>Flame Artist:</strong><br />
Philip Ineno<br />
<strong>Post producer:</strong><br />
Craig Houchin</em></p>
<p><em><strong>Color</strong><br />
Mark Gethin, MPC, Santa Monica</em></p>
<p><em><strong>Client</strong><br />
The Coca-Cola Company, Atlanta</em></p>
<p><em><strong>Music</strong><br />
Installation: Machine Head, Los Angeles<br />
Montage: Beyond Music Library </em></p>
<p><em><strong>RELATED LINKS:</strong><br />
<a href="http://www.lalive.com/">www.lalive.com</a><br />
<a href="http://www.brandnewschool.com/">www.brandnewschool.com</a></em></p>
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		<title>The Autodesk Imagine Tour</title>
		<link>http://www.moo2u.com/2009/05/09/join-the-autodesk-imagine-tour/</link>
		<comments>http://www.moo2u.com/2009/05/09/join-the-autodesk-imagine-tour/#comments</comments>
		<pubDate>Sat, 09 May 2009 18:15:09 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[3D Artists]]></category>
		<category><![CDATA[Animators]]></category>
		<category><![CDATA[Art Directors]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Creative Directors]]></category>
		<category><![CDATA[Game Designers]]></category>
		<category><![CDATA[Game Developers]]></category>
		<category><![CDATA[Production Managers]]></category>
		<category><![CDATA[Technical Directors]]></category>
		<category><![CDATA[Visual Effects Artists]]></category>
		<category><![CDATA[Visual Effects Supervisors]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=782</guid>
		<description><![CDATA[Join the Autodesk Imagine Tour and discover how Autodesk® 2010 creative software can benefit television and film professionals as well as game developers. Today, television and film facilities as well as game studios are being asked to deliver more content than ever before, faster than ever before. And with growing audience expectations, it's crucial that the quality of this content be second to none. Fortunately, Autodesk offers industry-leading creative tools for film and television professionals and game developers]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.moo2u.com/blog-images/bnr_med_rs_lp_924x265.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="TOO HUMAN - Join the Autodesk Imagine Tour" src="http://www.moo2u.com/blog-images/bnr_med_rs_lp_924x265.jpg" alt="" width="525" height="281" /></a></p>
<p>Join the Autodesk Imagine Tour and discover how Autodesk® 2010 creative software can benefit television and film professionals as well as game developers.</p>
<p><a href="http://experience.autodesk.com/adsk/servlet/en-US/med/register.php?id=-1" target="_blank">Sign Up To Attend</a></p>
<p>At this information-packed event, you&#8217;ll learn how to:</p>
<p>* Improve your production development process<br />
* Solve real-world production challenges<br />
* Gain a competitive advantage by using Autodesk solutions for film, television, and games<br />
* Explore Autodesk 2010 media and entertainment solutions</p>
<p>Today, television and film facilities as well as game studios are being asked to deliver more content than ever before, faster than ever before. And with growing audience expectations, it&#8217;s crucial that the quality of this content be second to none. Fortunately, Autodesk offers industry-leading creative tools for film and television professionals and game developers.</p>
<p>Through these Autodesk solutions, and the Autodesk® FBX® technology, you can create a virtual production space based on intelligent assets. In this space you&#8217;ll gain support for creative collaboration, which can result in greater production efficiency.</p>
<p>Sign up now for the Autodesk Imagine Tour and put the power of 2010 Autodesk software to work for you. Registration is free, but space is limited, so reserve your spot today.</p>
<p><a href="http://experience.autodesk.com/adsk/servlet/en-US/med/register.php?id=-1" target="_blank">Sign Up To Attend</a></p>
<p><strong>Who Should Attend?</strong></p>
<p>* 3D Artists<br />
* Animators<br />
* Art Directors<br />
* Creative Directors<br />
* Game Designers<br />
* Game Developers<br />
* Production Managers<br />
* Technical Directors<br />
* Visual Effects Artists<br />
* Visual Effects Supervisors</p>
<p><strong>Upcoming Dates:</strong></p>
<p>May 12 &#8211; Dallas, TX<br />
May 28 &#8211; New York, NY<br />
June 4 &#8211; San Jose, CA</p>
]]></content:encoded>
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		<title>Mekanism Creates Bollywood for Interactive One Show</title>
		<link>http://www.moo2u.com/2009/05/08/mekanism-creates-bollywood-for-interactive-one-show/</link>
		<comments>http://www.moo2u.com/2009/05/08/mekanism-creates-bollywood-for-interactive-one-show/#comments</comments>
		<pubDate>Fri, 08 May 2009 18:44:28 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[Caitlin Parker]]></category>
		<category><![CDATA[David Claessen]]></category>
		<category><![CDATA[Ian Kovalik]]></category>
		<category><![CDATA[Interstitials]]></category>
		<category><![CDATA[Jamal Berkeley]]></category>
		<category><![CDATA[Jason Harris]]></category>
		<category><![CDATA[Manjula Nadkarni]]></category>
		<category><![CDATA[Mat Lundberg]]></category>
		<category><![CDATA[Mekansim]]></category>
		<category><![CDATA[Mekansim/SF]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Nolan Haener]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[One Show]]></category>
		<category><![CDATA[One Show Interactive awards]]></category>
		<category><![CDATA[Scott Barry]]></category>
		<category><![CDATA[Stef Smith]]></category>
		<category><![CDATA[The One Club]]></category>
		<category><![CDATA[Times Square]]></category>
		<category><![CDATA[Zachary Seidner]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=775</guid>
		<description><![CDATA[Mekanism has been tapped by The One Club to create the promotional creative for 2009’s One Show Interactive awards. One Show Interactive takes place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design. The promotional material is based on this year’s Bollywood theme and is a sequence of moving portraits, as a parade of characters takes their turn on screen in their rawest emotional states. Bright, solid-colored background focus attention on each cast member as they play their part in the mini drama. The edgy, interpretive storyline is an ideal representative for the type of creative work honored at the One Show Awards]]></description>
			<content:encoded><![CDATA[<p>Mekanism has been tapped by The One Club to create the promotional creative  for 2009’s One Show Interactive awards. One Show Interactive takes place in New  York City, May 7-8, and is the industry’s most prestigious awards competition  celebrating the year’s best in digital media and web design.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/oneshow_man.jpg"><img class="aligncenter" style="border: 0pt none;" title="oneshow_man" src="http://www.moo2u.com/blog-images/oneshow_man.jpg" alt="Mekanism Creates Bollywood for Interactive One Show oneshow_man " width="520" height="293" /></a></p>
<p>The promotional material is based on this year’s Bollywood theme and is a  sequence of moving portraits, as a parade of characters takes their turn on  screen in their rawest emotional states. Bright, solid-colored background focus  attention on each cast member as they play their part in the mini drama. The  edgy, interpretive storyline is an ideal representative for the type of creative  work honored at the One Show Awards.</p>
<p>The live action shorts will be showcased in Times Square, NYC, May 1 &#8211; 8,  2009, in addition to serving as the basis for all of the promotional and  branding for the awards ceremony.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5114" /><embed type="application/x-shockwave-flash" width="550" height="350" src="http://sputnik7.com/v/5114"></embed></object></p>
<p>“The attendees at The One Show are the most discerning creative advertising  minds in the world and we’re honored to have been selected by Kevin Swanepoel,  President of The One Show, to craft this essential component of the award show’s  promotion” said Ian Kovalik, Creative Director of Mekanism. “The materials we’ve  created for the Interactive One Show offer rich, compelling visuals filmed with  the best equipment we can get our hands on.”</p>
<p>A Phantom HD High Speed camera was used by Mekanism to bring to life One Show  Interactive’s Bollywood theme. With a 1000 fps speed, the Phantom creates a  unique high-resolution, super slow motion image that captures and highlights the  drama of small moments found in the lives of eight fictionalized Bollywood  characters that were concepted by Mekanism. Scott Barry, directed the shoot  which took place in Los Angeles.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/oneshow_rain.jpg"><img class="aligncenter" style="border: 0pt none;" title="oneshow_rain" src="http://www.moo2u.com/blog-images/oneshow_rain.jpg" alt="Mekanism Creates Bollywood for Interactive One Show oneshow_rain " width="520" height="293" /></a></p>
<p>“Mekanism really nailed this work,” said Kevin Swanepoel, President of The  One Show. “We’re always looking for that elusive combination of supreme  competence and fresh ideas, and Mekanism delivered for us.”<br />
<strong><br />
About  Mekanism:</strong><br />
Mekanism is a San Francisco and New York based creative  production studio, housing film, animation and digital content creators. We  sprinkle our love of good storytelling on viral campaigns, commercials and  branded entertainment to inspire measurable brand loyalty.</p>
<p><strong><br />
The Creds:</strong><br />
Client: One Show<br />
Title: One Show  Interstitials<br />
Air Date: May 2009</p>
<p>Prod Company: Mekansim/SF<br />
ECD: Ian Kovalik<br />
Director/Art Director: Scott  Barry<br />
DP: David Claessen<br />
EP: Jason Harris, Mat Lundberg<br />
Producer: Stef  Smith<br />
Production Supervisor: Nolan Haener<br />
Consulting Producer: Manjula  Nadkarni<br />
Flash Developer: Jamal Berkeley<br />
Editor: Caitlin  Parker<br />
Compositor: Zachary Seidner</p>
<p><strong>RELATED LINKS:</strong><br />
<a href="http://www.mekanism.com/">www.mekanism.com</a></p>
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		<title>89’s Shepherd Edits Magnificent for U2</title>
		<link>http://www.moo2u.com/2009/05/08/89s-shepherd-edits-magnificent-for-u2/</link>
		<comments>http://www.moo2u.com/2009/05/08/89s-shepherd-edits-magnificent-for-u2/#comments</comments>
		<pubDate>Fri, 08 May 2009 18:37:56 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Music Videos]]></category>
		<category><![CDATA[89 Edit]]></category>
		<category><![CDATA[89edit]]></category>
		<category><![CDATA[Duncan Shepherd]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[Flame]]></category>
		<category><![CDATA[Headlight]]></category>
		<category><![CDATA[Magnificent]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[Sharon Lew]]></category>
		<category><![CDATA[Smoke]]></category>
		<category><![CDATA[Somerville]]></category>
		<category><![CDATA[Steve Holiner]]></category>
		<category><![CDATA[Tom Krueger]]></category>
		<category><![CDATA[U2]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=771</guid>
		<description><![CDATA[89 Editorial’s Duncan Shepherd has teamed up with director Tom Krueger for a new video from the rock legends U2.

The video features U2 playing to a small crowd in an intimate venue in Somerville, Massachusetts. The Somerville Theater is known for being the first place the band originally played in the US. Kreuger shot the video on eight HD CAM cameras and four HDV camcorders in a freewheeling experiment designed to harken back to the days of punk rock, resulting in a variety of interesting, ever-shifting camera angles. ]]></description>
			<content:encoded><![CDATA[<p>89 Editorial’s Duncan Shepherd has teamed up with director Tom Krueger for a  new video from the rock legends U2.</p>
<p>The video features U2 playing to a small crowd in an intimate venue in  Somerville, Massachusetts. The Somerville Theater is known for being the first  place the band originally played in the US. Kreuger shot the video on eight HD  CAM cameras and four HDV camcorders in a freewheeling experiment designed to  harken back to the days of punk rock, resulting in a variety of interesting,  ever-shifting camera angles.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/u2_bono_sing.jpg"><img class="aligncenter size-medium wp-image-6196" style="border: 0pt none;" title="u2_bono_sing" src="http://www.moo2u.com/blog-images/u2_bono_sing.jpg" alt="89s Shepherd Edits Magnificent for U2 u2_bono_sing " width="520" height="291" /></a></p>
<p>Shepherd and Kreuger worked closely to choose a grade for each camera to  achieve various sorts of bleach bypass looks, giving them a set of dailies  similar to the type of graded dailies of a traditional, film-shot music video.  By utilizing multiple cameras in such a manner, the crew was able to tweak  individual shots as they went along. In order to avoid the flat, unfilmlike  finish that so often accompanies HD footage, Duncan edited the whole project on  Final Cut Pro in HD format and used the program’s internal color correction to  apply a more interesting look and feel to the dailies before commencing shot  selection.</p>
<p>89 Edit’s East Coast Managing Director Sharon Lew notes, “Tom (Kreuger) did a  great job capturing all the footage, and Duncan got to try out some interesting  new editing techniques that are helping to transform us into a more efficient,  dynamic studio.”</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5107" /><embed type="application/x-shockwave-flash" width="550" height="350" src="http://sputnik7.com/v/5107"></embed></object></p>
<p>The process of editing the video was a watershed moment for 89, which was  able to output a finished, uncompressed HD edit straight to the Smoke/Flame  suite from a laptop using Final Cut Pro, rather than replicating all the work  “online” at a later stage, saving time and money and allowing them to spend more  time on digital cleanup. The crew found that, while there were still good  reasons for editing many projects “offline” in SD, individual projects &#8211; like  this U2 video &#8211; are ideally suited for editing with this new technology.</p>
<p>“Whether dictated by cost, time constraints, or simple creative realities,  editors, directors and producers have a range of options open to them that  previously were unrealistic or impractical,” noted 89’s Duncan. “The fact that  all this power is available on set, or even in a field in the middle of Wyoming  just shows that the way we’ve been editing all these years may be about to get a  lot more fun. I wouldn’t say that I’ve made a total conversion yet, but, being a  bit of a control freak, I like having the power to do the finish work, too, and  this could get addicting.”</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/u2_crowd.jpg"><img class="aligncenter" style="border: 0pt none;" title="u2_crowd" src="http://www.moo2u.com/blog-images/u2_crowd.jpg" alt="89s Shepherd Edits Magnificent for U2 u2_crowd " width="520" height="292" /></a></p>
<p><strong>The Creds:</strong><br />
Artist: U2<br />
Song Title: Magnificent</p>
<p>DP/Director: Tom Krueger</p>
<p>Post/Effects: Headlight<br />
EP: Steve Holiner</p>
<p>Editorial: 89 Edit<br />
Editor: Duncan Shepherd<br />
Managing Director: Sharon  Lew</p>
<p>Shoot Location: Somerville, Massachusetts</p>
<p><strong>About 89 Edit:</strong><br />
89 Editorial, a bicoastal creative  editorial &amp; design company presents an award-winning editorial roster  servicing leading advertisers and content creators worldwide at their  state-of-the-art studios. The company, along with sister brand Headlight Design  + VFX provides comprehensive servicing from rough-cut editorial through  completion for TV commercials, music videos, emerging media, feature and  long-format clientele. The two companies have collaborated on many notable  efforts, most recently GEICO and Walmart for The Martin Agency, Olay for Saatchi  and American Express for Ogilvy, NY amongst others.</p>
<p><a href="http://www.89edit.com/">www.89edit.com</a></p>
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		<title>Pixar&#8217;s &#8220;Up&#8221; Will Lift The Down at Heart</title>
		<link>http://www.moo2u.com/2009/05/02/pixars-up-will-lift-the-down-at-heart/</link>
		<comments>http://www.moo2u.com/2009/05/02/pixars-up-will-lift-the-down-at-heart/#comments</comments>
		<pubDate>Sat, 02 May 2009 12:21:13 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Bob Peterson]]></category>
		<category><![CDATA[Carl Fredricksen]]></category>
		<category><![CDATA[Christopher Plummer]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Disney UP]]></category>
		<category><![CDATA[Disney's UP]]></category>
		<category><![CDATA[Edward Asner]]></category>
		<category><![CDATA[John Ratzenberger]]></category>
		<category><![CDATA[Jonas Rivera]]></category>
		<category><![CDATA[Jordan Nagai]]></category>
		<category><![CDATA[Michael Giacchino]]></category>
		<category><![CDATA[Pete Docter]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[Pixar UP]]></category>
		<category><![CDATA[Ronnie del Carmen]]></category>
		<category><![CDATA[UP]]></category>
		<category><![CDATA[Walt Disney Pictures]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=119</guid>
		<description><![CDATA[‘Up’ is the tenth featured film from the Pixar stable and is set to hit cinemas in May 2009. ‘Up’ is the story of a 78 year old widower called Carl Fredricksen who longs to fulfil his wife Ellie’s childhood dreams. Ellie and Carl met and grew up in a small American mid western town where Ellie had often dreamed of exploring the globe and climbing mountains. When threatened by developers that he must leave his house for an assisted retirement home, Carl decides to fulfil his promise to Ellie to see the world. Carl teams up with an unlikely accomplice in the form of Russell, an eight year old enthusiastic explorer. Together the odd couple contend with unfamiliar lands, unpleasant villains and unfriendly creatures]]></description>
			<content:encoded><![CDATA[<p>‘Up’ is the tenth featured film from the Pixar stable and is set to hit cinemas in May 2009. ‘Up’ is the story of a 78 year old widower called Carl Fredricksen who longs to fulfil his wife Ellie’s childhood dreams. Ellie and Carl met and grew up in a small American mid western town where Ellie had often dreamed of exploring the globe and climbing mountains. When threatened by developers that he must leave his house for an assisted retirement home, Carl decides to fulfil his promise to Ellie to see the world. Carl teams up with an unlikely accomplice in the form of Russell, an eight year old enthusiastic explorer. Together the odd couple contend with unfamiliar lands, unpleasant villains and unfriendly creatures.</p>
<p>Directed by the award winning team of Pete Docter (&#8221;Monsters, Inc.&#8221;) and Bob Peterson; ‘Up’ is extremely funny and often poignant and is an animated tale that will lift the most down at heart.</p>
<div><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/up_house_sky_lg.jpg" border="0" alt="" width="520" height="292" /></div>
<div style="margin: 5px 20px 20px;">
<div class="smallfont" style="margin-bottom: 2px;">Quote:</div>
<table border="0" cellspacing="0" cellpadding="6" width="100%">
<tbody>
<tr>
<td class="alt2" style="border: 1px inset;">In an interview with Time Magazine, Docter described the film as a “coming-of-old-age story about a seventy-something guy who lives in a house that looks like your grandparents’ house smelled.”</td>
</tr>
</tbody>
</table>
</div>
<p>Pixar’s Up hits theaters on May 29th 2009.</p>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/4550" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://sputnik7.com/v/4550"></embed></object></div>
<p><strong>About Pixar:</strong><br />
Pixar Animation Studios is an Academy Award winning computer animation studio with the technical, creative and production capabilities to create a new generation of animated feature films. Pixar combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heart warming stories that appeal to audiences of all ages.</p>
<div><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/up_scout_lg.jpg" border="0" alt="" width="520" height="292" /></div>
<p><strong>Pixar &amp; Disney</strong><br />
In May 1991, Pixar entered into the Feature Film Agreement with Walt Disney Pictures for the development and production of up to three computer animated feature films to be marketed and distributed by Disney. It was pursuant to the Feature Film Agreement that Toy Story was developed, produced, and distributed. In February 1997, Pixar entered into the Co-Production Agreement (which superseded the Feature Film Agreement) with Disney pursuant to which Pixar, on an exclusive basis, agreed to produce five original computer-animated feature-length theatrical motion pictures for distribution by Disney. The five original Pictures under the Co-Production Agreement were A Bug&#8217;s Life, Monsters, Inc., Finding Nemo, The Incredibles, and Cars. Toy Story 2, the theatrical sequel to Toy Story, was released in November 1999, and is also governed by the Co-Production Agreement.</p>
<div><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/up_house.jpg" border="0" alt="" width="520" height="292" /></div>
<p><strong>CREDITS:</strong><br />
Directed by: Pete Docter, Bob Peterson<br />
Produced by: Jonas Rivera<br />
Written by: Bob Peterson, Ronnie del Carmen<br />
music by: Michael Giacchino<br />
Distributed by: Walt Disney Pictures</p>
<p><strong>CAST:</strong><br />
Edward Asner<br />
Christopher Plummer<br />
John Ratzenberger<br />
Jordan Nagai</p>
<p><strong>Updated Trailers:</strong></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/8yC8icvXjWY&amp;hl=en&amp;fs=1&amp;rel=0" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube-nocookie.com/v/8yC8icvXjWY&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/JhNDKyPzJYM&amp;hl=en&amp;fs=1&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube-nocookie.com/v/JhNDKyPzJYM&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>3Dconnexion launches the SpacePilot PRO</title>
		<link>http://www.moo2u.com/2009/05/02/3dconnexion-launches-its-most-powerful-3d-mouse-ever-the-spacepilot-pro/</link>
		<comments>http://www.moo2u.com/2009/05/02/3dconnexion-launches-its-most-powerful-3d-mouse-ever-the-spacepilot-pro/#comments</comments>
		<pubDate>Sat, 02 May 2009 09:52:14 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Peripherals]]></category>
		<category><![CDATA[3Dconnexion]]></category>
		<category><![CDATA[CATIATM]]></category>
		<category><![CDATA[ENGINEERTM]]></category>
		<category><![CDATA[InventorTM]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[Logitech]]></category>
		<category><![CDATA[NXTM]]></category>
		<category><![CDATA[Redhat]]></category>
		<category><![CDATA[Solaris]]></category>
		<category><![CDATA[Solid EdgeTM]]></category>
		<category><![CDATA[SolidWorksTM]]></category>
		<category><![CDATA[SpacePilot]]></category>
		<category><![CDATA[SpacePilot Pro]]></category>
		<category><![CDATA[SuSE]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=755</guid>
		<description><![CDATA[Unlike traditional mice confined to motion on one flat plane, 3Dconnexion 3D mice enable design engineers to move in all three dimensions simultaneously, using six-degrees–of-freedom sensor technology. By gently lifting, pressing and turning the controller cap, design engineers can easily pan, zoom and rotate without stopping to select commands. Using a 3D mouse together with a traditional mouse engages both hands into a balanced and cooperative work style]]></description>
			<content:encoded><![CDATA[<p><em><span style="font-size: medium;">Integrated Color LCD Workflow Assistant, QuickView Navigation  Technology,<br />
and Intelligent Function Keys Save Time and Reduce Interruptions </span></em></p>
<p><strong>FREMONT, Calif. – April 16, 2009</strong> – To meet the  rigorous demands of design engineers working in powerful 3D applications,  3Dconnexion today announced the new SpacePilot™ PRO. The company’s flagship 3D  mouse is designed to deliver advanced control of 3D models, easier access to the  power of professional 3D applications, fewer interruptions in the design  workflow, and superior comfort. Specifically, the SpacePilot PRO features a new  color LCD Workflow Assistant, second-generation QuickView Navigation technology,  Intelligent Function keys, and an improved design for enhanced comfort and  control.</p>
<p>“3Dconnexion’s 3D mice have rewritten the rules on the way  design engineers and professionals interact with 3D environments,” said Dieter  Neujahr, president of 3Dconnexion. “Our new SpacePilot PRO builds on our  market-leading industry experience, delivering the most powerful 3D mouse we’ve  ever made. It enables increased performance that ultimately results in better  designs, created in less time.”</p>
<div><a href="http://www.moo2u.com/blog-images/SpacePilotPRO1.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/SpacePilotPRO1.jpg" border="0" alt="" width="480" height="480" /></a></div>
<p>The SpacePilot PRO 3D mouse provides the highest level of  performance features ever available from 3Dconnexion, including:</p>
<p>-  <strong>LCD Workflow Assistant:</strong> The color LCD lists function-key assignments and  provides at-a-glance access to Microsoft® Outlook® e-mail, calendar and task  lists, allowing professionals to access important information for a fully  integrated design experience with fewer distractions. Through 3Dconnexion’s open  software architecture, the workflow assistant can be further customized to meet  the needs of individuals, companies and software vendors.</p>
<p>- <strong>Advanced  MCAD Navigation:</strong> Five new dual-function QuickView Navigation keys<br />
improve error detection, design review, and design presentation by providing  one-touch access to the following views: top and bottom, right and left, front  and back, two isometric views, and 90-degree view rotation of any view either  clockwise or counter-clockwise – for a total of 32 views. A short press  activates a key’s primary view command, while pressing and holding a key  activates a secondary view command. In addition, new Navigation Setting keys  offer simplified and customizable control, allowing professionals to turn  pan-and-zoom, rotation and one-axis control on or off, making it easier to  define navigation settings for certain work modes.</p>
<p>- <strong>Intelligent  Function Keys:</strong> Five new fully customizable, dual-function keys offer  immediate, one-touch access to 10 frequently used commands within any supported  3D application. The SpacePilot PRO automatically detects the active application  and assigns appropriate function keys – whether default or customized. The color  LCD denotes the function key assignments and application mode so engineers can  easily identify commands and design states.</p>
<p>- <strong>Superior Comfort:</strong> The SpacePilot PRO has a new sculpted, soft-coated wrist rest that positions the  hand in relation to the controller cap to support a balanced workflow. The  micro-precision six-degrees-of-freedom sensor allows for fingertip control with  minimal effort from the arm, wrist and hand, while frequently used commands are  conveniently positioned at your fingertips. The intuitive and symmetrical layout  of the function keys makes the device usable with either hand.</p>
<div><a href="http://www.moo2u.com/blog-images/SpacePilotPRO2.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/SpacePilotPRO2.jpg" border="0" alt="SpacePilot PRO" width="387" height="600" /></a></div>
<p><strong>About 3Dconnexion 3D Mice</strong><br />
Unlike traditional mice  confined to motion on one flat plane, 3Dconnexion 3D mice enable design  engineers to move in all three dimensions simultaneously, using  six-degrees–of-freedom sensor technology. By gently lifting, pressing and  turning the controller cap, design engineers can easily pan, zoom and rotate  without stopping to select commands. Using a 3D mouse together with a  traditional mouse engages both hands into a balanced and cooperative work  style.</p>
<p>3Dconnexion provides advanced and affordable 3D mice that are  supported by more than 130 of today’s leading and powerful 3D applications,  including Autodesk InventorTM, SolidWorksTM, CATIATM, Pro/ENGINEERTM, NXTM and  Solid EdgeTM. For a complete list of applications supported by 3Dconnexion,  visit <a rel="nofollow" href="http://www.3dconnexion.com/solutions" target="_blank">3Dconnexion Solutions</a>.</p>
<p><strong>Compatibility, Pricing and  Availability</strong><br />
The SpacePilot PRO is backed by a three-year warranty, and  is expected to be available in late April for the suggested retail price of  $499. The SpacePilot PRO is supported by Windows XP, Windows Vista®, Sun Solaris  8 (SPARC), Sun Solaris 10 (x86), and Linux® (Redhat Enterprise Linux WS 4, SuSE  9.3 or later). Linux and Solaris support workflow assistant function key  assignments only.</p>
<p>The entire 3Dconnexion product line, including the  Professional Series with the SpacePilot™ (MSRP $399) and SpaceExplorer™ (MSRP  $299), and the Standard Series with the SpaceNavigator (MSRP $99) and  SpaceNavigator for Notebooks (MSRP $129), are available from professional CAD  resellers and major online resellers including CDW, Dell, Insight, PC  Connection, and PC Mall. For a complete list of resellers or to buy directly,  visit <a rel="nofollow" href="http://www.3dconnexion.com/" target="_blank">www.3Dconnexion.com</a>.</p>
<p><strong>About 3Dconnexion, a Logitech  Company</strong><br />
3Dconnexion, a wholly owned subsidiary of Logitech (SIX: LOGN)  (Nasdaq: LOGI), is the leading provider of 3D mice for 3D design and  visualization. 3Dconnexion devices support today’s most popular and powerful 3D  applications by offering users a more intuitive and natural way to interact with  computer-generated 3D content. 3Dconnexion’s award-winning 3D mice serve a wide  variety of industries and are used by 3D designers, animators and artists  worldwide. 3Dconnexion is headquartered in Fremont, Calif. with European  headquarters in Seefeld, Germany and offices worldwide. For more information,  visit <a rel="nofollow" href="http://www.3dconnexion.com/" target="_blank">www.3Dconnexion.com</a>.</p>
<p><strong>Complete Product Overview:</strong> <a href="http://www.3dconnexion.com/spp/index.php" target="_blank">http://www.3dconnexion.com/spp/index.php</a></p>
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		<title>Organic surfacing for design &#8211; t-splines for rhino</title>
		<link>http://www.moo2u.com/2009/04/30/organic-surfacing-for-design-t-splines-for-rhino/</link>
		<comments>http://www.moo2u.com/2009/04/30/organic-surfacing-for-design-t-splines-for-rhino/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 13:37:58 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[3D Modeling]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[3d modeling]]></category>
		<category><![CDATA[nurbs]]></category>
		<category><![CDATA[organic surfacing]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[Rhino]]></category>
		<category><![CDATA[Rhino 4]]></category>
		<category><![CDATA[t-splines]]></category>
		<category><![CDATA[tsplines]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=753</guid>
		<description><![CDATA[T-Splines for Rhino helps designers easily create and edit fluid, organic shapes for design and manufacturing. This plugin, tightly integrated with Rhino 4, adds a suite of new surfacing tools to help designers speed up their design time, accomplish tasks that would be tedious or difficult in Rhino, and translate between subdivision surface modeling programs and Rhino]]></description>
			<content:encoded><![CDATA[<p><strong>Organic surfacing for design </strong></p>
<p>T-Splines for Rhino helps designers easily create and edit fluid, organic shapes for design and manufacturing. This plugin, tightly integrated with Rhino 4, adds a suite of new surfacing tools to help designers speed up their design time, accomplish tasks that would be tedious or difficult in Rhino, and translate between subdivision surface modeling programs and Rhino.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3612829&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=3612829&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://vimeo.com/3612829">T-Splines 2.0 for Rhino overview</a> from <a href="http://vimeo.com/user1016664">T-Splines</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><strong>Product benefits</strong></p>
<ul>
<li><strong>Design faster:</strong> Speed up the design process and decrease your design time. Replace slow and tedious workflows with T-Splines&#8217; rapid surface creation tools.</li>
<li><strong>Meet customer requirements with ease: </strong>Easily create models that meet aesthetic requirements and match customer design specifications.</li>
<li><strong>Be more innovative: </strong>Create fluid and organic shapes that cannot be modeled with other tools.</li>
<li><strong>Be more competitive:</strong> Cycle through more design iterations in less time and respond faster to design bids.</li>
<li><strong>Create production-ready designs: </strong>T-Splines surfaces are ready for analysis and manufacturing.</li>
<li><strong>Eliminate rework and clean-up:</strong> Create continuous and gap-free models.</li>
</ul>
<blockquote><p>The reason I am excited about T-Splines is that it’s increasingly difficult to bid competitively for design jobs in the past few years as off-shore design agencies have been driving margins down.</p>
<p>A recent design project that would have typically been a 3 to 4 hour modeling job for me took only 20 minutes with T-Splines. That means I could pump out 10 to 15 design iterations in a day, and more quickly converge on the final design with my client. With this speed I can underbid larger companies and still make the same profit I made 5 years ago.<br />
- Dan Falvey, tools4design</p></blockquote>
<p><strong>Product features</strong></p>
<p><strong>New modeling technique:</strong> Polygonal or Box modeling is a method where the designer pulls on, extrudes, and scales basic shapes to quickly rough out a desired shape. As the model becomes more refined, sections of the shape can be subdivided to add more detail and control. T-Spines makes this technique available for the first time in a NURBS compatible method. <a href="http://www.tsplines.com/products/tsplines-for-rhino/polygonalmodeling.html" target="_blank">Read more&#8230;</a></p>
<p><strong>Powerful surfacing tools: </strong>Using simple T-Splines commands, it’s easy to generate editable, non-rectangular surfaces from curves—something that’s not possible to do using NURBS. <a href="http://www.tsplines.com/products/tsplines-for-rhino/surfacing.html" target="_blank">Read more&#8230;</a></p>
<p><strong>High level of shape control:</strong> Keeping the number of control points to a minimum (to facilitate a smooth surface) is the first rule of modeling. T-Splines makes this easy to do, by letting you insert single control points instead of a whole row, as required in NURBS. Editing these points, deleting sections of points, and adding local creases are possible, too. <a href="http://www.tsplines.com/products/tsplines-for-rhino/shapecontrol.html" target="_blank">Read more&#8230;</a></p>
<p><strong>Interoperability: </strong>Import polygonal models or .obj files and convert them to T-Splines surfaces. T-Splines surfaces are 100 percent directionally compatible with NURBS and at any point in the design, you can convert your T-Splines model to a NURBS model for downstream analysis or manufacturing applications. <a href="http://www.tsplines.com/products/tsplines-for-rhino/interoperability.html" target="_blank">Read more&#8230;</a></p>
<p><strong>New to designing in 3D?</strong><br />
It can be daunting to learn the intricacies of NURBS modeling. T-Splines provides an alternative: pushing and pulling on a surface to shape it and add form. <a href="http://www.tsplines.com/products/tsplines-for-rhino/polygonalmodeling.html" target="_blank">Learn more about the basics of box modeling.</a></p>
<p><strong>Already a master in 3D?</strong><br />
T-Splines is the Rhino plugin that will speed up your time for free-form, organic modeling. Learn more about how T-Splines can help you in your <a href="http://www.tsplines.com/applications.html" target="_blank">industry</a>.</p>
<p><strong>Related Links:</strong></p>
<p><a href="http://www.tsplines.com/products/tsplines-for-rhino.html" target="_blank">http://www.tsplines.com/products/tsplines-for-rhino.html</a></p>
<p>Tutorials for T-Splines &amp; Rhino 4 (Free Signup Required to View): <a href="http://www.tsplines.com/support/rhinotutorials.html" target="_blank">http://www.tsplines.com/support/rhinotutorials.html</a></p>
<p>Source: tsplines.com</p>
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		<title>Making Of</title>
		<link>http://www.moo2u.com/2009/04/30/making-of/</link>
		<comments>http://www.moo2u.com/2009/04/30/making-of/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 12:24:55 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Christine Aylward]]></category>
		<category><![CDATA[Making Of]]></category>
		<category><![CDATA[MakingOf]]></category>
		<category><![CDATA[Natalie Portman]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=750</guid>
		<description><![CDATA[MakingOf is a behind-the-scenes Web portal, founded by Natalie Portman and  Christine Aylward, that provides an intimate, fresh look into the process of  creating entertainment by the insiders themselves. Our mission is to champion  the art and craft of entertainment creation. We started MakingOf because we  realized that so much of ]]></description>
			<content:encoded><![CDATA[<p>MakingOf is a behind-the-scenes Web portal, founded by Natalie Portman and  Christine Aylward, that provides an intimate, fresh look into the process of  creating entertainment by the insiders themselves. Our mission is to champion  the art and craft of entertainment creation. We started MakingOf because we  realized that so much of what goes into entertainment creation is unavailable to  the people who love and consume it the most. We wanted to give fans a way to  experience that creation and learn from the insiders and thus MakingOf was born.  When you visit MakingOf you will experience behind-the-scenes content, exclusive  access to industry insiders, and an interactive, entertainment-focused community  forum.  It is your all-access pass to learn from and interact with actors,  directors, producers, writers, and more.  Film school for everyone! And film is  just the start. Stay posted as we add additional features.</p>
<p><strong>MakingOf has four main features:</strong></p>
<p><strong>Filming Now: </strong>Come backstage and explore behind-the-scenes  content captured during the creation process.  We’ll bring you on set, where  you’ll learn about everything from casting to editing.  This section of the site  will also offer interviews, movie trailers, photos, and unseen clips.   Stay posted as we add additional features and refresh our content.</p>
<p><strong>Community:</strong> Coming soon to MakingOf is an interactive  network for you to engage with industry experts and to exchange ideas, gain  knowledge and connect with your fellow fans.  <span style="text-decoration: underline;"><a href="http://makingof.propanelabs.com/community" target="_blank">Register now</a></span></p>
<p><strong>Wisdom from the Insiders: </strong>Hear exclusive interviews with  leading industry insiders. Learn about your favorite filmmakers’ passions and  inspirations. And — if you’re interested in the profession of filmmaking — get  advice from the people who live and breathe film.</p>
<p><strong>The Vault: </strong>Revisit movies of the past as we take you behind  the scenes into our library of content that includes interviews, movie trailers,  photos, and unseen clips.  Stay posted as we add additional features and movies.</p>
<p>Visit the site: <a title="MakingOf" href="www.MakingOf.com" target="_blank">www.MakingOf.com</a></p>
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		<title>G.I. Joe: The Rise of Cobra</title>
		<link>http://www.moo2u.com/2009/04/30/gi-joe-the-rise-of-cobra/</link>
		<comments>http://www.moo2u.com/2009/04/30/gi-joe-the-rise-of-cobra/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 11:49:31 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Adewale Akinnuoye-Agbaje]]></category>
		<category><![CDATA[Cafe FX]]></category>
		<category><![CDATA[Channing Tatum]]></category>
		<category><![CDATA[Christopher Eccleston]]></category>
		<category><![CDATA[Dennis Quaid]]></category>
		<category><![CDATA[Digital Domain]]></category>
		<category><![CDATA[framestore]]></category>
		<category><![CDATA[G.I. Joe]]></category>
		<category><![CDATA[Joseph Gordon-Levitt]]></category>
		<category><![CDATA[Marlon Wayans]]></category>
		<category><![CDATA[MPC]]></category>
		<category><![CDATA[Pixel Playground]]></category>
		<category><![CDATA[Saïd Taghmaoui]]></category>
		<category><![CDATA[Sienna Miller]]></category>
		<category><![CDATA[The Rise of Cobra]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=743</guid>
		<description><![CDATA[G.I. Joe will be a modern telling of the "G.I. Joe vs.  Cobra" storyline and its compelling characters that Hasbro created 25 years ago.  The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and  their "fight for freedom wherever there is trouble" against the evil Cobra  Commander and his Cobra force. This storyline was an instant hit with kids in  the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic  book collection and animated series. The G.I. Joe team will not be based in  Brussels. Instead, they will be based out of the "Pit" as they were throughout  the 1980s comic book series. And]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/xKVqPzm134U&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;hd=1" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube-nocookie.com/v/xKVqPzm134U&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>About the Movie:</strong></p>
<p><strong>G.I. Joe</strong> will be a modern telling of the &#8220;G.I. Joe vs.  Cobra&#8221; storyline and its compelling characters that Hasbro created 25 years ago.  The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and  their &#8220;fight for freedom wherever there is trouble&#8221; against the evil Cobra  Commander and his Cobra force. This storyline was an instant hit with kids in  the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic  book collection and animated series. The G.I. Joe team will not be based in  Brussels. Instead, they will be based out of the &#8220;Pit&#8221; as they were throughout  the 1980s comic book series. And, in keeping with the G.I. Joe vs. Cobra  fantasy, the movie will feature characters and locations from around the world.  Duke, the lead character and head of the G.I. Joe team, will embody the values  of bravery and heroism that the first generation of G.I. Joe figures  established.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-1.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-1.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-2.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-2.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-3.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-3.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-4.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-4.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-5.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-5.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-6.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-6.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-7.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-7.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-8.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-8.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-9.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-9.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-10.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-10.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/gijoe-m-11.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/gijoe-m-11.jpg" alt="G.I. Joe: The Rise of Cobra" width="520" height="293" /></a></p>
<p style="text-align: left;">Some of the visual effects post houses used in G.I. Joe: The Rise of Cobra are MPC, Framestore, Digital Domain, Cafe FX and Pixel Playground. See the IMDB link for a full production cast/crew list.</p>
<p style="text-align: left;"><strong>About MPC</strong><br />
MPC creates high-end digital visual effects and  computer animation for the feature film, advertising, music and television  industries. With studios based in Soho London, Santa Monica LA and Vancouver  Canada, this award winning facility has worked on many high profile projects  including The Chronicles of Narnia: Prince Caspian, Quantum of Solace and the  classic Cadbury ‘Gorilla’s Moment’.<br />
For more information about MPC visit: <a href="http://www.moving-picture.com/" target="_blank">www.moving-picture.com</a>.</p>
<p style="text-align: left;"><strong>About Digital Domain</strong><br />
Digital Domain is an Academy  Award-winning digital production studio with a reputation for innovation and  artistry. The studio has created visual effects for 65+ movies that have  collectively generated more than $12 billion in worldwide box-office sales,  including most recently, The Curious Case of Benjamin Button for which it won  the Academy Award for Visual Effects. A creative giant in advertising, Digital  Domain works with a stellar group of A-list directors including David Fincher,  Mark Romanek, Joseph Kosinski, Carl Erik Rinsch and more. Industry recognition for Digital Domain’s advertising work includes many Clio,  AICP, and Cannes Lion awards and other industry honors. The company is  continually pushing into new territory and is being recognized for its  pioneering work in photo-real digital humans and productions that bring the  worlds of movies, games, advertising and the web closer together. Digital Domain  is privately held and based in Venice, California. <a href="http://www.digitaldomain.com/" target="_blank">www.digitaldomain.com</a></p>
<p><strong>About Framestore:</strong><br />
Framestore has been working in digital  film and video for over 20 years now, creating original and astonishing work  that has helped make it the largest visual effects and computer animation studio  in Europe.</p>
<p>Among Framestore’s notable commercial credits are Smirnoff Sea (winner, 2007  VES ‘Visual Effects in a Commercial’), The Chemical Brothers The Salmon Dance,  Casino Royal – Title Sequence, Vauxhall C’mon campaign, Sure to Go Wild,  Guinness noitulovE, Johnnie Walker Fish, Levi’s Odyssey and Guinness Surfer.</p>
<p>Since 2004, Framestore NY has been flying the flag in the world of US  commercials, landing work for clients such as GE, FedEx, Hoover, Pepsi, Nike,  Smirnoff, and Coca-Cola, and winning top awards including both an Emmy and a VES  in 2006.</p>
<p>Framestore’s movie portfolio includes work on such films as The Dark Knight,  Australia, A Quantum of Solace, Wanted, Prince Caspian, The Golden Compass,  Harry Potter and the Order of the Phoenix, Children of Men and Superman Returns. <a href="http://www.framestore-cfc.com/" target="_blank">http://www.framestore-cfc.com/</a></p>
<p><strong>About Cafe Fx</strong><br />
CafeFX is an award-winning feature film visual  effects facility offering visual effects production and supervision, CG  character creation, and 3D animation. Founded in 1993 by Jeff Barnes and David  Ebner, CafeFX is located in a 36,000-square-foot studio on an eight-acre campus  in the heart of Santa Barbara County. The company’s credits include Spider-Man™  3, Ghost Rider, Pan’s Labyrinth, The Departed, Eragon, Sin city, King Kong,  Memoirs Of A Geisha and The Aviator. <a href="http://www.cafefx.com/" target="_blank">www.cafefx.com</a></p>
<p><strong>About Pixel Playground:</strong><br />
Pixel Playground is a visual effects company dedicated to creating the highest level of visual effects for its clients. Pixel Playground offers a comprehensive list of services ranging from on set visual effects supervision to all visual post production needs. These services include 2D digital compositing, and a full compliment of CGI services. visit: <a href="http://www.pixelplaygroundinc.com" target="_blank">http://www.pixelplaygroundinc.com</a></p>
<p><strong>Related Links:</strong></p>
<p>Visual Effects Credits from <a title="Full IMDB Credits for G.I. Joe: The Rise of Cobra" href="http://www.imdb.com/title/tt1046173/fullcredits" target="_blank">IMDB</a></p>
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		<title>The Visual FX of Sin City</title>
		<link>http://www.moo2u.com/2009/04/30/the-visual-fx-of-sin-city/</link>
		<comments>http://www.moo2u.com/2009/04/30/the-visual-fx-of-sin-city/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 11:09:12 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Benicio Del Toro]]></category>
		<category><![CDATA[Brittany Murphy]]></category>
		<category><![CDATA[Bruce Willis]]></category>
		<category><![CDATA[Carla Gugino]]></category>
		<category><![CDATA[Clive Owen]]></category>
		<category><![CDATA[Elijah Wood]]></category>
		<category><![CDATA[Frank Miller]]></category>
		<category><![CDATA[Jaime King]]></category>
		<category><![CDATA[Jessica Alba]]></category>
		<category><![CDATA[Josh Hartnett]]></category>
		<category><![CDATA[Marley Shelton]]></category>
		<category><![CDATA[Michael Clarke Duncan]]></category>
		<category><![CDATA[Michael Madsen]]></category>
		<category><![CDATA[Mickey Rourke]]></category>
		<category><![CDATA[Nick Stahl]]></category>
		<category><![CDATA[Robert Rodriguez]]></category>
		<category><![CDATA[Rosario Dawson]]></category>
		<category><![CDATA[Sin City]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=738</guid>
		<description><![CDATA[After the actors filmed in front of blank backgrounds, the SIN CITY effects team painstakingly brewed up the worlds they inhabit taken straight from Miller’s books. It began with Robert Rodriguez morphing Frank Miller’s books – frame by frame, entirely as is -- into animatic storyboards. He than started developing the film’s look in the early experimental footage – a look he would continue to adjust throughout production. The idea was always to blend the photo-realistic with the graphic, but the trick was in finding the balance. By finessing the lighting and photography, Rodriguez played with variations on silhouette]]></description>
			<content:encoded><![CDATA[<p><strong>Sin City</strong></p>
<p><strong>Directed by:</strong> Robert Rodriguez, Frank Miller<br />
<strong>Starring:</strong><span> Jessica Alba, Rosario Dawson, Elijah Wood,  Bruce Willis, Benicio  Del Toro, Michael Clarke Duncan, Carla Gugino, Josh Hartnett, Michael  Madsen, Jaime King, Brittany Murphy, Clive Owen, Mickey Rourke, Nick Stahl,  Marley Shelton.</span></p>
<p>After the actors filmed in front of blank backgrounds, the SIN CITY effects  team painstakingly brewed up the worlds they inhabit taken straight from  Miller’s books. It began with Robert Rodriguez morphing Frank Miller’s books –  frame by frame, entirely as is &#8212; into animatic storyboards. He than started  developing the film’s look in the early experimental footage – a look he would  continue to adjust throughout production. The idea was always to blend the  photo-realistic with the graphic, but the trick was in finding the balance. By  finessing the lighting and photography, Rodriguez played with variations on  silhouette, shadow and extreme contrasts throughout. He also decided to add a  few splashes of color to the otherwise high-contrast atmosphere. Rodriguez: “I  was just salivating to recreate these really tricky images that Frank had drawn.  Everything is so stripped down, that we would do as Frank did in drawing his  comics. We’d build a background, but when in doubt, we’d black it out.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="&amp;file=sincity-trailer.flv&amp;height=360&amp;width=510&amp;autostart=false&amp;link=http://www.reelcomix.com&amp;linkfromdisplay=true" /><param name="src" value="http://www.reelcomix.com/videos/flvplayer.swf" /><embed type="application/x-shockwave-flash" width="500" height="360" src="http://www.reelcomix.com/videos/flvplayer.swf" flashvars="&amp;file=sincity-trailer.flv&amp;height=360&amp;width=510&amp;autostart=false&amp;link=http://www.reelcomix.com&amp;linkfromdisplay=true"></embed></object></p>
<p>By stripping the backgrounds to their essentials, you get an unnatural style  that feels right. Since I shot in color, we’d take the color out and make it a  stark black and white, but at any time in post I could bring a color back in.  You could then use color as a weapon; a really strong storytelling tool. So you  have a character like Goldie who pops out with real flesh tones and blonde hair  or The Yellow Bastard with his mustard-colored skin. And when I wanted to  heighten a character’s pain I turned the blood red, which really brings it into  the foreground, almost like a color close-up. At the same time, we could temper  some of the more gruesome images, by making the blood that very cartoonish white  you see in the books, which keeps it from being overwhelming. It becomes very  abstract.</p>
<p>The background environment of Sin City was forged early on by Rodriguez’s  trusted crew at Troublemaker. Then, when it came time to hire an effects house,  Rodriguez made an unconventional choice. Instead of one, he would hire three –  one effects house for each story. This would allow each story to subtly develop  its own strong, distinctive and consistent look. Ultimately, Hybride  Technologies, who were involved in Rodriguez’s SPYkids series, worked on “The  Hard Goodbye,” the tale of Marv and Goldie; Café FX, whose credits include “Sky  Captain” and “Blade: Trinity,” worked on “The Big Fat Kill” or Dwight’s story;  and The Orphanage, known for their innovation on “Sky Captain” and “The Day  After Tomorrow,” provided visual effects for “That Yellow Bastard,” featuring  the tale of Hartigan and Nancy Callahan. With more than 600 effects shots per  story, each house devoted itself completely to SIN CITY alone. The film was shot  with the brand new Sony HFC-950s cameras – which currently represents the  leading edge in high-caliber digital imaging. The camera, also famously used by  George Lucas for this summer’s “Star Wars: Episode III,” raises the bar for  cinematographic versatility. Visual Effects producer Keefe Boerner explains the  appeal of the camera. “There’s simply no way you could make a movie like this on  traditional film.</p>
<p>Robert was able to constantly make changes on-the-fly, evolving the look to  match performances and vice versa. You need that kind of flexibility to go this  far out on the edge.” Because he was shooting in digital hi def video, Rodriguez  shot in color using HD monitors – but tweaked one of his monitors so he could  see the footage unreeling in black and white. Boerner: “We had the best of both  worlds. Robert was able to create what is quite possibly the best-looking black  and white film ever, but when we had need for color, we had the ability for  that, too.” Each of the effects houses would have to dig deep to satisfy  Rodriguez, notes Boerner: “He kept pushing each of them go further and further –  to get deeper darks and bright whites. He wanted exciting effects but also for  everything to remain very stark and graphic.” At various junctures, Rodriguez  even subjected his footage to the ultimate examination. He took early footage to  comic book conferences and fearlessly showed it to fans to get their reactions.</p>
<div style="padding-bottom: 10px; padding-top: 10px;"><a href="http://www.moo2u.com/blog-images/sincity-3.jpg"><img class="aligncenter" style="border: 0pt none;" src="http://www.moo2u.com/blog-images/sincity-3.jpg" alt="The Visual FX of Sin City" width="540" height="403" /></a></div>
<div style="padding-bottom: 10px; padding-top: 10px;"><strong>Related Links:</strong></div>
<div style="padding-bottom: 10px; padding-top: 10px;"><a title="Sin City Greenscreen Clip" href="http://www.moo2u.com/2009/04/30/sin-city-greenscreen-clip/" target="_self">Sin city Greenscreen Clip</a></div>
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