Superfad Win Clio Awards for Durex
May 20, 2009The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success. The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
“We are all really excited to receive the CLIOs! I mean, who would have guessed?” says Superfad Creative Director Rob Rugan. “We always thought this spot was going to be cute, but in order for it to work, we knew we had to go all the way. But then we also had to know when to pull…(pregnant pause)…back. I guess it all just came together. In the end, we are stoked about the award and would like to thank the agency, our balloon animal clown, the CLIO judges, and the smooth stylings of Barry White.”
About Superfad: Superfad is a brand-driven design and live action production company, a collective of designers, directors, animators, and artists, their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion. Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding. Related Links: www.clioawards.com http://superfad.comContinue reading
Superfad Finds Comic Relief In Red Nose Day Campaign
March 1, 2009Superfad was honored to help the comic relief red nose campaign by taking on the nose animation quota for both the charity and the BBC/red bee’s cross media campaigns. Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost.
“Breathing life into the three noses was a lovely animation project, made all the more satisfying in the light of the incredible achievements of comic relief. It also helped that we kind of fell in love with the noses themselves and so channeled that love into making them move in a proper rubber nose authentic way. I think that makes us rubber animation pioneers.” Superfad London
Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding. RELATED LINKS http://superfad.com/about.php www.rednoseday.com www.comicrelief.com
ROKKAN Teams With Virgin America As Its Web Agency Of Record
February 24, 2009When things between two companies get this good, it’s time to make it official. ROKKAN is pleased to announce it’s now Virgin America’s Web Agency of Record. ROKKAN, a full-service interactive agency, has been with Virgin America since the airline’s launch, and it’s been a breathtaking ride for both parties. Virgin America revolutionized airline travel before its first flight even took off and with ROKKAN as their partner they are creating some of the company’s most successful and innovative work to date. A distinctive booking process makes finding just the right flight part of the experience travelers expect from Virgin America: efficient, and designed for function and pleasure. A redesigned homepage will serve as a travel dashboard, putting personal and flight information right where travelers need it. Virgin America’s points-based loyalty program, Elevate, and its recently launched and evolving online community are all results of its strategic partnership with ROKKAN. Now that the two companies have sealed the deal with agency-of-record status, fliers can expect an exponentially greater experience, both in the air and online. About ROKKAN With offices in New York and San Francisco, full-service interactive agency ROKKAN is a solutions-driven company with the right blend of creativity, energy, and innovation. ROKKAN works directly with clients and also partners with advertising agencies, delivering a wide range of strategic, creative, and technical solutions. From interactive, rich-media marketing campaigns to enterprise technical applications, ROKKAN is equipped for all client needs. ROKKAN’s core expertise includes: Digital Business, Brand Activation, User Experience Design, Traffic Generation, and Technology. Recent campaigns and websites include projects for Virgin America, Adidas, Jose Cuervo, Rockstar Games, Time Warner, UGO Entertainment and 2K Games. Visit www.rokkan.com to learn more. Related Links: www.rokkan.com www.virginamerica.comContinue reading





