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Anonymous’ Garth Davis Gives Five For Halifax

Moo2u — Tue, 03 Mar 2009 17:56:48 +0000

Anonymous’ Garth Davis delivers a visually astounding, gravity defying :60 masterpiece for Halifax via Delaney Lund Knox Warren & Partners.

Employees running from all directions converge in a mall creating a staircase of co-workers to hand-deliver a customer’s £5 Current Account reward.

Next, the dedicated Halifax workers pile on, constructing duel sky-high pyramids, to reach a customer on the third floor of a high rise. In a superhuman attempt to catch a customer in a crowd, they create a highway of human posts to run along. Davis makes the herculean acts look effortless, proving Halifax’s unyielding dedication towards its customer base.

About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels.

The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

The Creds:
Client: Halifax
Spots Title: Giving 5
Air Date: February 2009

Agency: Delaney Lund Knox Warren & Partners
Creative(s): Remco Graham, Richard Holmes
Senior Producer: Christian Lobo
Production Assistant (s): Greg Kates, Kira Lipscombe

Prod Company: Anonymous Content @ Independent
Director: Garth Davis
EP: Chris Barrett (Anonymous Content @ Independent)
EP/Head of Commercials: Dave Morrison (Anonymous)
Producer: Karen Sproul

Service Prod Company: Automatic Films
Local Producer: Declan Cahill

Asylum and BBH Live The Good Life With LG

Moo2u — Tue, 17 Feb 2009 01:27:48 +0000

In Vase :30 we find ourselves in a white minimalist space that is representative of inside of the vacuum. The conspicuous shards of glass and splatters of paint are exhibited in a dance against the suction power pulling them in the same direction, before being condensed into one multihued glass vase. As we move away from the vase and out of the vacuum, we see a woman tidying up and dispensing of the conveniently compressed dirt.

Asylum, under Mark Romanek’s direction, conceptualized and created the metaphoric world inside the LG vacuum. This spot was done in close collaboration with BBH/NY and Mark Romanek from Anonymous. Aside from the live action pullout shot of the lady vacuuming, the entire spot was created in CG.

From Asylum’s Sean Faden:

“Asylum faced a number of unique challenges in bringing LG’s Vase to life, including an all CG environment, tremendous amounts of fluid and dynamic simulations, and an abstract story needing to be told within the limited time of a 30 second spot. Due to the open-ended nature of an all CG piece, the progression from storyboards to previs to final renders took Asylum’s team through multiple concepts of how the paint should flow, how dynamic the cameras should be, and how architectural the environments should read.

The camera work was tricky because the shots needed to look as if they were actually shootable on a partial set, while at the same time giving as much screen presence to the fluids as possible. Thankfully, it was agreed upon at an early stage that the camera’s movement would gradually increase as the story progressed- which gave the animators a rough rule of thumb to follow. Also difficult was figuring out how to actually form the final vase while demonstrating a consistent compaction across the final moments.

Early tests had more of jigsaw puzzle build with swirling liquids mixed in, but in the end, the pieces were made to collide and compress while scaling down as they hit each other. Additionally, a fluid vase slowly swells up from the center giving the illusion that the vase is growing from the continual flow towards its center.

Asylum had developed a lot of fluid tools within Maya and RealFlow on Benjamin Button, and used many of them to achieve the paint flows that are seen. Also utilized were Houdini’s fluid tools when the shot called for glass penetrating fluid. All of the glass was actually Houdini based dynamic simulations that allowed the pieces to realistically bounce off of one another and their environment. The simulations on average took about half a day to run, and over the course of the production, Asylum’s effects team ran a few hundred of them, trying to get the perfect movement for each shot.

While in general it is useful to mix practical and cg elements to create an effect such as this, it is notable that in the end, due to animation constraints and look requirements, there were no practical elements employed to create the effects. As a result, with each iteration of lighting, animation, and compositing the spot eventually came to life- a testament to the patience of all involved.”

About Asylum:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll & lll, Mel Gibsons’s Apocalypto, Tony Scott’s Déjà Vu, Man on Fire & Domino and Ridley Scott’s Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.

In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, X-Men I & II, The Island, Bad Boys II and XXX.

The Creds:
Client: LG
Spot Title: Vase
Air Date: January 09

Agency: BBH, NY
CD: Dylan Bernd
AD: Thompson Harrell
Copywriter: Nike Zafonte
Sr. Producer: Julian Katz

Prod Company: Anonymous Content
Director: Mark Romanek
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Kaplan

Post/Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Compositing Supervisor: Tim Davies
CG Supervisor: Jason Schugardt
CG Producer: Jeff Werner
Producer: Mark Allen Kurtz
Production Coordinator: Diana Cheng
3D Modeling Artist(s): Greg Stuhl, Aaron Vest, Toshiro Sakamaki
3D Particle Animation: Jens Zalzala
3D Look Development: Mathew Maude
3D Particle Effects: Gunther Schatz, Beatriz Lorenzo
3D Lead Lighting: Brian Bell
3D Lighting: Dan Abrams, Bret St. Clair
3D Tracking: Eddie Offermann

www.asylumfx.com

Anonymous & Grey Create A Few Good Eggs

Moo2u — Mon, 09 Feb 2009 18:25:01 +0000

Andrew Douglas of Anonymous Content and GREYnyc collaborate to produce an adrenaline pumping two spot campaign for Egg Council. The two :15 spots follow incredibly gifted young people showcasing extraordinary talents.

Luci features well-known free runner, gymnast, martial artist, and all around fearless stunt woman, Luci Romberg on the roof of a building vaulting over a large box, gracefully somersaulting, then ride an oversized ladder to the floor with ease.

After throwing in a few impressive karate moves, Luci sprints to the edge of the building, turns around, then treacherously freefalls to safety.

Luke introduces a young boy, Luke Meyers, showing off the mind-blowing art of expertly assembling and disassembling plastic cups into various sized pyramids in record time.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

The Creds:
Client: American Egg Boards
Spots Title: Luci, Luke
Air Date: February 2009

Agency: GREYnyc
Chief Creative Officer: Tor Myhren
Sr. VP, CD(s): Ari Halper, Steve Krauss
VP, ACD(s): Mesh Maktal, Steve Rosenthal
EP: Misha Maher
Producer: Diana Gay

Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
Production Supervisor: Carolyn Pershing

Editorial: Mad River/NY
Editor: Michael Elliot
Asst Editor: Lise Lavallee
EP: Laura Relovsky

Telecine: Company 3
Colorist (s): Billy Gabor, Stefan Sonnenfeld

Effects: Fell Visual Effects
VFX Supervisor: Russell Fell
EP: Rachel Koch

Audio Post: Sound Lounge
Mixer: Philip Loeb

Anonymous Shows Off The Flex

Moo2u — Sun, 01 Feb 2009 04:33:06 +0000

Anonymous Content director Andrew Douglas and JWT/Team Detroit take us on a nighttime ride in Flex, Ford’s strikingly original, seven-passenger crossover.

The 30-second spot opens on Flex as it deftly maneuvers through a lively section of the city, attracting attention everywhere. Inside, good friends in three rows of seats enjoy their evening out and engage with Flex’s innovative interior features: the navigation system, the refrigerated console and the multi-panel Vista Roof. More than just an intriguing look from the outside, Flex is an entirely new kind of driving experience.

Credits:
Client: Ford (Flex)
Spots Title: Attention
Air Date: January 09

Agency: JWT/Team Detroit
SVP,Director of Broadcast : Carole Gall
Art Director/CD: Todd Ruthven
Copywriter/CD: Dan Weber
ECD: Toby Barlow
Senior Producer: Tom Robertson

Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Claire

Editorial:Start
Editor: Louis Lyne
Assistant Editor: Erich Wiemer
Producer: Kristin Redman

Telecine: Postique
Colorist: Eric Maurer

EQ Finish: Postique
EQ Artist: Jeff Fleck
Graphics: Superfad Seatle

Music: “Hey Pretty”
Composer: Poe

Shoot Location: LA