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	<title>Moo2u.com - Free Tutorials &#38; the latest VFX news. &#187; Asylum</title>
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	<description>free tutorials for autodesk, adobe, eyeon, imagineer systems, photoshop, 3ds max, maya, after effects, digital fusion,</description>
	<lastBuildDate>Mon, 05 Jul 2010 05:51:28 +0000</lastBuildDate>
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		<title>Terminator Salvation &#8211; May 2009 Release</title>
		<link>http://www.moo2u.com/2009/05/20/terminator-salvation-may-2009-release/</link>
		<comments>http://www.moo2u.com/2009/05/20/terminator-salvation-may-2009-release/#comments</comments>
		<pubDate>Wed, 20 May 2009 18:03:11 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Andrew G. Vajna]]></category>
		<category><![CDATA[Asylum]]></category>
		<category><![CDATA[Charlie Gibson]]></category>
		<category><![CDATA[Conrad Buff]]></category>
		<category><![CDATA[Dan Lin]]></category>
		<category><![CDATA[Danny Elfman]]></category>
		<category><![CDATA[Derek Anderson]]></category>
		<category><![CDATA[ILM]]></category>
		<category><![CDATA[Jeanne Allgood]]></category>
		<category><![CDATA[Jeffrey Silver]]></category>
		<category><![CDATA[Joel B. Michaels]]></category>
		<category><![CDATA[John Brancato]]></category>
		<category><![CDATA[John Rosengrant]]></category>
		<category><![CDATA[Mario F. Kassar]]></category>
		<category><![CDATA[Martin Laing]]></category>
		<category><![CDATA[McG]]></category>
		<category><![CDATA[Michael Ferris]]></category>
		<category><![CDATA[Michael Wilkinson]]></category>
		<category><![CDATA[Moritz Borman]]></category>
		<category><![CDATA[Rising Sun Pictures]]></category>
		<category><![CDATA[Shane Hurlbut]]></category>
		<category><![CDATA[Victor Kubicek]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=813</guid>
		<description><![CDATA[“Terminator Salvation” is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright, a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.]]></description>
			<content:encoded><![CDATA[<p>“Terminator Salvation” is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright, a stranger whose last memory is of being on death row.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/term_nurse.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="term_nurse" src="http://www.moo2u.com/blog-images/term_nurse.jpg" alt="Terminator Salvation - May 2009 Release term_nurse " width="520" height="222" /></a></p>
<p>Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.</p>
<p>The highly anticipated new installment of The Terminator film franchise, “Terminator Salvation” is directed by McG (”Charlie’s Angels,” “We Are Marshall”). The screenplay is by Michael Ferris &amp; John Brancato. Moritz Borman, Derek Anderson, Victor Kubicek and Jeffrey Silver are the producers, with Jeanne Allgood, Dan Lin, Mario F. Kassar, Andrew G. Vajna and Joel B. Michaels serving as executive producers.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5210" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="550" height="350" src="http://sputnik7.com/v/5210" allowfullscreen="true"></embed></object></p>
<p>Wishing to avoid comparisons with the Transformers franchise, McG has stated “Transformers is an excellent movie, but our film is not about big robots. I wanted it to have lots of hardware and velocity, but I didn’t want to hang the whole movie on it.”</p>
<p>Visual Effects for the movie were undertaken by Industrial Light &amp; Magic (ILM), with Asylum fx and Rising Sun Pictures bringing their skills to various sequences.</p>
<p>And in addition to the brilliant CG work generated for ‘Terminator Salvation’, McG contracted Stan Winston studios to create real life models of some of the terminator characters that the human cast could interact with.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/term_marcus2.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="term_marcus2" src="http://www.moo2u.com/blog-images/term_marcus2.jpg" alt="Terminator Salvation - May 2009 Release term_marcus2 " width="520" height="222" /></a></p>
<p>Stan Winston, the special effects pioneer who designed the original Terminator endoskeleton, worked on Terminator Salvation prior to his death in June this year. McG intends to dedicate the moive to Winston’s memory.</p>
<p>The film stars Christian Bale as John Connor (”The Dark Knight”), Sam Worthington as Marcus Wright (”The Great Raid”), Anton Yelchin as Kyle Reese (”Star Trek”), Bryce Dallas Howard as Kate Connor (”Spider-Man 3″), Moon Bloodgood as Blair Williams (”What Just Happened?”), Common as Barnes, (”Wanted”), Jane Alexander as Virginia (”The Unborn”), Jadagrace as Star and Helena Bonham Carter as Serena Kogen (”Harry Potter and the Order of the Phoenix”)</p>
<p>“Terminator Salvation” will be released in the U.S. on May 21, 2009 by Warner Bros. Pictures. Sony Pictures Releasing International is distributing the film in most international territories between May 2009 and June 2009.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/terminator_lorry1.jpg"><img class="aligncenter" style="border: 0pt none; margin-top: 5px; margin-bottom: 5px;" title="terminator_lorry1" src="http://www.moo2u.com/blog-images/terminator_lorry1.jpg" alt="Terminator Salvation - May 2009 Release terminator_lorry1 " width="520" height="216" /></a></p>
<p><strong>CREDITS:</strong><br />
Director: McG<br />
Screenplay: Michael Ferris &amp; John Brancato<br />
Producers: Moritz Borman, Derek Anderson, Victor Kubicek and Jeffrey Silver<br />
Executive producers:  Jeanne Allgood, Dan Lin, Mario F. Kassar, Andrew G. Vajna and Joel B. Michaels<br />
Cinematographer:  Shane Hurlbut<br />
Production designer:  Martin Laing<br />
Editor:  Conrad Buff<br />
Costume designer:  Michael Wilkinson<br />
Visual effects supervisor:  Charlie Gibson<br />
Animatronics supervisor:  John Rosengrant<br />
Music: Danny Elfman</p>
<p><strong>SOURCES &amp; RELATED LINKS:</strong><br />
<a href="http://www.sonypictures.net/movies/terminatorsalvation/">www.sonypictures.net/movies/terminatorsalvation</a><br />
<a href="http://terminatorsalvation.warnerbros.com/">http://terminatorsalvation.warnerbros.com</a><br />
Industrial Light &amp; Magic: <a href="http://www.ilm.com/">www.ilm.com</a><br />
Rising Sun Pictures: <a href="http://www.rsp.com.au/news.htm">www.rsp.com.au</a><br />
Asylum fx: <a href="http://www.asylumfx.com/">www.asylumfx.com</a></p>
]]></content:encoded>
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		<item>
		<title>Asylum and Teleflora Unleash The Flower Power</title>
		<link>http://www.moo2u.com/2009/02/21/asylum-and-teleflora-unleash-the-flower-power/</link>
		<comments>http://www.moo2u.com/2009/02/21/asylum-and-teleflora-unleash-the-flower-power/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 00:48:56 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[VFX News]]></category>
		<category><![CDATA[Alexi Steinhauer]]></category>
		<category><![CDATA[Asylum]]></category>
		<category><![CDATA[Butcher]]></category>
		<category><![CDATA[Chris Moore]]></category>
		<category><![CDATA[Chrissy Hamilton]]></category>
		<category><![CDATA[Craig Van Dyke]]></category>
		<category><![CDATA[Daniel Linger]]></category>
		<category><![CDATA[Diana Cheng]]></category>
		<category><![CDATA[Eddie Offermann]]></category>
		<category><![CDATA[Greg Stuhl]]></category>
		<category><![CDATA[Josh Bloomberg]]></category>
		<category><![CDATA[Josh Robinson]]></category>
		<category><![CDATA[Julie Fields]]></category>
		<category><![CDATA[Kevin Culhane]]></category>
		<category><![CDATA[Liz Loew]]></category>
		<category><![CDATA[Matthew Maude]]></category>
		<category><![CDATA[Meagan Bee]]></category>
		<category><![CDATA[Michael Lori]]></category>
		<category><![CDATA[Michael Pardee]]></category>
		<category><![CDATA[Michael Sean Foley]]></category>
		<category><![CDATA[Mike Hanley]]></category>
		<category><![CDATA[Mike Perdigao]]></category>
		<category><![CDATA[Mike Warner]]></category>
		<category><![CDATA[Omar McClendon]]></category>
		<category><![CDATA[Phil Mimaki]]></category>
		<category><![CDATA[Piotr Karwas]]></category>
		<category><![CDATA[Steward Burris]]></category>
		<category><![CDATA[Talking Flowers]]></category>
		<category><![CDATA[Teleflora]]></category>
		<category><![CDATA[The Fire Station]]></category>
		<category><![CDATA[Tim Munday]]></category>
		<category><![CDATA[Zac Chowdhury]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=406</guid>
		<description><![CDATA[Premier West Coast design and VFX studio Asylum brings to life a foul mouthed bouquet of flowers in the new high profile ad for Teleflora via The Fire Station. The spot had its debut during this year’s Super Bowl. The spot, spearheaded by VFX Supervisor Piotr Karwas, opens with several office workers standing around a cubicle as a box of flowers is delivered to a fellow co-worker. When she opens the box she gets more than she bargained for as a wilted but rowdy bouquet of flowers hurls insults at her while co-workers look on in shock.]]></description>
			<content:encoded><![CDATA[<p>Premier West Coast design and VFX studio Asylum brings to life a foul mouthed bouquet of flowers in the new high profile ad for Teleflora via The Fire Station. The spot had its debut during this year’s Super Bowl.</p>
<p>The spot, spearheaded by VFX Supervisor Piotr Karwas, opens with several office workers standing around a cubicle as a box of flowers is delivered to a fellow co-worker. When she opens the box she gets more than she bargained for as a wilted but rowdy bouquet of flowers hurls insults at her while co-workers look on in shock.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/asylum_teleflora_girl.jpg"><img class="aligncenter" style="border: 0pt none;" title="asylum_teleflora_girl" src="http://www.moo2u.com/blog-images/asylum_teleflora_girl.jpg" alt="Asylum and Teleflora Unleash The Flower Power asylum_teleflora_girl " width="520" height="290" /></a></p>
<p>The message is clear: sending flowers in a cardboard box isn’t the best way to show you care. Teleflora flowers are hand arranged and hand delivered in a keepsake vase, not in a box. That’s the Teleflora difference.</p>
<p>Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms.</p>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/4798" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://sputnik7.com/v/4798"></embed></object></div>
<div></div>
<div><strong> About Asylum:</strong></div>
<div>Asylum created the visual effects for such films as The Curious Case of Benjamin Button, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll &amp; lll, Mel Gibson’s Apocalypto, Tony Scott’s Déjà Vu, Man on Fire &amp; Domino and Ridley Scott’s Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.</div>
<div></div>
<div>In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, X-Men I &amp; II, The Island, Bad Boys II and XXX.</div>
<div>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/asylum_teleflora_man.jpg"><img class="aligncenter" style="border: 0pt none;" title="asylum_teleflora_man" src="http://www.moo2u.com/blog-images/asylum_teleflora_man.jpg" alt="Asylum and Teleflora Unleash The Flower Power asylum_teleflora_man " width="520" height="290" /></a></p>
<p><strong>The Creds:</strong><br />
Client: Teleflora<br />
Spot Title: Talking Flowers<br />
Air Date: February 2009</p>
<p>Agency: The Fire Station<br />
President: Mike Perdigao<br />
CD: Liz Loew<br />
Senior Copywriter: Josh Bloomberg<br />
Senior AD: Phil Mimaki<br />
Agency Producer: Julie Fields<br />
Production Coordinator: Tim Munday</p>
<p>Post/Effects: Asylum<br />
VFX Supervisor: Piotr Karwas<br />
Lead Animator: Craig Van Dyke<br />
Lead Inferno Artist: Chris Moore<br />
Animator(s): Mike Warner, Steward Burris<br />
Lighter(s): Matthew Maude, Michael Sean Foley<br />
Lead Modeler: Greg Stuhl<br />
Modeler: Josh Robinson<br />
Rigger(s): Kevin Culhane, Omar McClendon<br />
Tracker(s): Michael Lori, Eddie Offermann<br />
Matte Painter: Alexi Steinhauer<br />
Roto: Daniel Linger, Zac Chowdhury<br />
Producer: Diana Cheng<br />
EP: Michael Pardee<br />
Bidding Producer: Mike Hanley</p>
<p>Editorial: Butcher<br />
Editor: Meagan Bee<br />
Producer: Chrissy Hamilton</p></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Asylum and BBH Live The Good Life With LG</title>
		<link>http://www.moo2u.com/2009/02/16/asylum-and-bbh-live-the-good-life-with-lg/</link>
		<comments>http://www.moo2u.com/2009/02/16/asylum-and-bbh-live-the-good-life-with-lg/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 01:27:48 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[VFX News]]></category>
		<category><![CDATA[Aaron Vest]]></category>
		<category><![CDATA[Anonymous Content]]></category>
		<category><![CDATA[Asylum]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Beatriz Lorenzo]]></category>
		<category><![CDATA[Bret St. Clair]]></category>
		<category><![CDATA[Brian Bell]]></category>
		<category><![CDATA[Dan Abrams]]></category>
		<category><![CDATA[Dave Morrison]]></category>
		<category><![CDATA[Diana Cheng]]></category>
		<category><![CDATA[Dylan Bernd]]></category>
		<category><![CDATA[Eddie Offermann]]></category>
		<category><![CDATA[Greg Stuhl]]></category>
		<category><![CDATA[Gunther Schatz]]></category>
		<category><![CDATA[Jason Schugardt]]></category>
		<category><![CDATA[Jeff Werner]]></category>
		<category><![CDATA[Jens Zalzala]]></category>
		<category><![CDATA[Julian Katz]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[Mark Allen Kurtz]]></category>
		<category><![CDATA[Mark Romanek]]></category>
		<category><![CDATA[Mathew Maude]]></category>
		<category><![CDATA[Michael Pardee]]></category>
		<category><![CDATA[Nike Zafonte]]></category>
		<category><![CDATA[NY]]></category>
		<category><![CDATA[Scott Kaplan]]></category>
		<category><![CDATA[Sean Faden]]></category>
		<category><![CDATA[Sue Ellen Clair]]></category>
		<category><![CDATA[Thompson Harrell]]></category>
		<category><![CDATA[Tim Davies]]></category>
		<category><![CDATA[Toshiro Sakamaki]]></category>
		<category><![CDATA[Vase]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=353</guid>
		<description><![CDATA[In Vase :30 we find ourselves in a white minimalist space that is representative of inside of the vacuum. The conspicuous shards of glass and splatters of paint are exhibited in a dance against the suction power pulling them in the same direction, before being condensed into one multihued glass vase. As we move away from the vase and out of the vacuum, we see a woman tidying up and dispensing of the conveniently compressed dirt.]]></description>
			<content:encoded><![CDATA[<p>In Vase :30 we find ourselves in a white minimalist space that is representative of inside of the vacuum. The conspicuous shards of glass and splatters of paint are exhibited in a dance against the suction power pulling them in the same direction, before being condensed into one multihued glass vase. As we move away from the vase and out of the vacuum, we see a woman tidying up and dispensing of the conveniently compressed dirt.</p>
<p>Asylum, under Mark Romanek’s direction, conceptualized and created the metaphoric world inside the LG vacuum. This spot was done in close collaboration with BBH/NY and Mark Romanek from Anonymous. Aside from the live action pullout shot of the lady vacuuming, the entire spot was created in CG.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/asylum_lg_paint.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="asylum_lg_paint" src="http://www.moo2u.com/blog-images/asylum_lg_paint.jpg" alt="Asylum and BBH Live The Good Life With LG asylum_lg_paint " width="520" height="293" /></a></p>
<p><strong>From Asylum’s Sean Faden:</strong></p>
<blockquote><p>“Asylum faced a number of unique challenges in bringing LG’s Vase to life, including an all CG environment, tremendous amounts of fluid and dynamic simulations, and an abstract story needing to be told within the limited time of a 30 second spot. Due to the open-ended nature of an all CG piece, the progression from storyboards to previs to final renders took Asylum’s team through multiple concepts of how the paint should flow, how dynamic the cameras should be, and how architectural the environments should read.</p></blockquote>
<blockquote><p>The camera work was tricky because the shots needed to look as if they were actually shootable on a partial set, while at the same time giving as much screen presence to the fluids as possible. Thankfully, it was agreed upon at an early stage that the camera’s movement would gradually increase as the story progressed- which gave the animators a rough rule of thumb to follow. Also difficult was figuring out how to actually form the final vase while demonstrating a consistent compaction across the final moments.</p></blockquote>
<blockquote><p>Early tests had more of jigsaw puzzle build with swirling liquids mixed in, but in the end, the pieces were made to collide and compress while scaling down as they hit each other. Additionally, a fluid vase slowly swells up from the center giving the illusion that the vase is growing from the continual flow towards its center.</p></blockquote>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/4766" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://sputnik7.com/v/4766"></embed></object></p>
<blockquote>
<p style="text-align: left;">Asylum had developed a lot of fluid tools within Maya and RealFlow on Benjamin Button, and used many of them to achieve the paint flows that are seen. Also utilized were Houdini’s fluid tools when the shot called for glass penetrating fluid. All of the glass was actually Houdini based dynamic simulations that allowed the pieces to realistically bounce off of one another and their environment. The simulations on average took about half a day to run, and over the course of the production, Asylum’s effects team ran a few hundred of them, trying to get the perfect movement for each shot.</p>
</blockquote>
<blockquote>
<p style="text-align: left;">While in general it is useful to mix practical and cg elements to create an effect such as this, it is notable that in the end, due to animation constraints and look requirements, there were no practical elements employed to create the effects. As a result, with each iteration of lighting, animation, and compositing the spot eventually came to life- a testament to the patience of all involved.”</p>
</blockquote>
<p style="text-align: left;"><strong>About Asylum:</strong><br />
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll &amp; lll, Mel Gibsons’s Apocalypto, Tony Scott’s Déjà Vu, Man on Fire &amp; Domino and Ridley Scott’s Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.</p>
<p style="text-align: left;">In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, X-Men I &amp; II, The Island, Bad Boys II and XXX.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/asylum_lg_hoover.jpg"><img class="aligncenter size-medium" style="border: 0pt none;" title="asylum_lg_hoover" src="http://www.moo2u.com/blog-images/asylum_lg_hoover.jpg" alt="Asylum and BBH Live The Good Life With LG asylum_lg_hoover " width="520" height="293" /></a></p>
<p style="text-align: left;"><strong>The Creds:</strong><br />
Client: LG<br />
Spot Title: Vase<br />
Air Date: January 09</p>
<p style="text-align: left;">Agency: BBH, NY<br />
CD: Dylan Bernd<br />
AD: Thompson Harrell<br />
Copywriter: Nike Zafonte<br />
Sr. Producer: Julian Katz</p>
<p style="text-align: left;">Prod Company: Anonymous Content<br />
Director: Mark Romanek<br />
EP/Head of Commercials: Dave Morrison<br />
Head of Production: Sue Ellen Clair<br />
Producer: Scott Kaplan</p>
<p style="text-align: left;">Post/Effects: Asylum<br />
VFX Supervisor: Sean Faden<br />
EP: Michael Pardee<br />
Compositing Supervisor: Tim Davies<br />
CG Supervisor: Jason Schugardt<br />
CG Producer: Jeff Werner<br />
Producer: Mark Allen Kurtz<br />
Production Coordinator: Diana Cheng<br />
3D Modeling Artist(s): Greg Stuhl, Aaron Vest, Toshiro Sakamaki<br />
3D Particle Animation: Jens Zalzala<br />
3D Look Development: Mathew Maude<br />
3D Particle Effects: Gunther Schatz, Beatriz Lorenzo<br />
3D Lead Lighting: Brian Bell<br />
3D Lighting: Dan Abrams, Bret St. Clair<br />
3D Tracking: Eddie Offermann</p>
<p style="text-align: left;"><a href="http://www.asylumfx.com/">www.asylumfx.com</a></p>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Kommitted Show Day In The Life Of A Hershey’s Kiss</title>
		<link>http://www.moo2u.com/2009/01/31/kommitted-show-day-in-the-life-of-a-hershey-kiss/</link>
		<comments>http://www.moo2u.com/2009/01/31/kommitted-show-day-in-the-life-of-a-hershey-kiss/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 04:14:33 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[VFX News]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[Arnold NYC]]></category>
		<category><![CDATA[Asylum]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Brer St. Clair]]></category>
		<category><![CDATA[Craig Van Dyke]]></category>
		<category><![CDATA[Dan Abrams]]></category>
		<category><![CDATA[Dan Mindle]]></category>
		<category><![CDATA[Day In The Life Of A Hershey’s Kiss]]></category>
		<category><![CDATA[Diana Cheng]]></category>
		<category><![CDATA[Hershey]]></category>
		<category><![CDATA[Jason Schugardt]]></category>
		<category><![CDATA[Jeff Julian]]></category>
		<category><![CDATA[Jeff Werner]]></category>
		<category><![CDATA[Jennifer Picarelli]]></category>
		<category><![CDATA[Jodi Fisher]]></category>
		<category><![CDATA[John Staffen]]></category>
		<category><![CDATA[Kate Wadia]]></category>
		<category><![CDATA[Kommitted]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Marc Siegel]]></category>
		<category><![CDATA[Marianne Toniolo]]></category>
		<category><![CDATA[Matthew Maude]]></category>
		<category><![CDATA[Meghan Williams]]></category>
		<category><![CDATA[Michael Pardee]]></category>
		<category><![CDATA[Michael Warner]]></category>
		<category><![CDATA[Mike Hanley]]></category>
		<category><![CDATA[Nate Guillard]]></category>
		<category><![CDATA[Nathan McGuinness]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Off To Work We Go]]></category>
		<category><![CDATA[Paul O’Shea]]></category>
		<category><![CDATA[peterson milla hooks]]></category>
		<category><![CDATA[Piotr Karwas]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[The Hershey Company]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=285</guid>
		<description><![CDATA[Nathan McGuinness of Kommitted exposes our inner chocolate obsession with a delicious :30 for Hershey’s via Arnold NYC. With VFX expertise by way of Asylum, McGuiness is able to showcase the merriment that goes into producing each and every mouthwatering Hershey’s Kiss. Opening with a churning vat of delectable milk chocolate, the Kiss is born.]]></description>
			<content:encoded><![CDATA[<p>Nathan McGuinness of Kommitted exposes our inner chocolate obsession with a delicious :30 for Hershey’s via Arnold NYC.</p>
<p>With VFX expertise by way of Asylum, McGuiness is able to showcase the merriment that goes into producing each and every mouthwatering Hershey’s Kiss. Opening with a churning vat of delectable milk chocolate, the Kiss is born.</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/komm_hersheys_wrap.jpg"><img class="aligncenter" style="border: 0pt none;" title="komm_hersheys_wrap" src="http://www.moo2u.com/blog-images/komm_hersheys_wrap.jpg" alt="Kommitted Show Day In The Life Of A Hersheys Kiss komm_hersheys_wrap " width="520" height="290" /></a></p>
<p>After being shaped, it’s then hurled into its iconic silver wrapping. Down and around a giant slide it goes, landing smoothly in a barber’s chair where it checks itself out. Showered by cheers and well wishing paparazzi of other Kisses, a machine flings the superstar into one of three predetermined destinations. The job of the kiss is fulfilled; when it’s chosen by a young boy and handed off to his mother, whose elated face says it all.</p>
<div class="aligncenter" style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/4656" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://sputnik7.com/v/4656"></embed></object><strong></strong></p>
<p style="text-align: left;"><strong>About Kommitted:</strong><br />
Production company KOMMITTED Films was founded in 2005 by Director Nathan McGuinness, the Academy Award and Bafta nominated Co-Founder/Creative Director of the VFX company, Asylum. Shortly after, in 2006, veteran Executive Producer Marc Siegel was brought on to expand the directorial roster, feature film slate, and music video presence. Over a short time period, KOMMITTED Films has numerous recent high-profile spots for Target (peterson milla hooks/MN), Nintendo (Leo Burnett/Chicago) and Blackberry (RIM) (Arc Worldwide/Chicago).</p>
<p style="text-align: center;"><a href="http://www.moo2u.com/blog-images/komm_hersheys_crowd.jpg"><img class="aligncenter" style="border: 0pt none;" title="komm_hersheys_crowd" src="http://www.moo2u.com/blog-images/komm_hersheys_crowd.jpg" alt="Kommitted Show Day In The Life Of A Hersheys Kiss komm_hersheys_crowd " width="520" height="290" /></a></p>
<p style="text-align: left;"><strong>Credits:</strong><br />
Client: The Hershey Company<br />
Spot Title: “Off To Work We Go”<br />
Air Date: January 20, 2009</p>
<p style="text-align: left;">Agency: Arnold NYC<br />
EVP Chief Creative Officer: John Staffen<br />
Group Creative Director/Art Director: Kate Wadia<br />
Copy Writer: Meghan Williams<br />
Designer: Nate Guillard<br />
Senior Producer: Jennifer Picarelli<br />
Associate Producer: Marianne Toniolo</p>
<p style="text-align: left;">Prod Company: Kommitted<br />
Director: Nathan McGuinness<br />
DP: Dan Mindle<br />
EP: Marc Siegel<br />
Line Producer: Jodi Fisher</p>
<p style="text-align: left;">Animation/Visual Effects: Asylum<br />
Animation Director: Piotr Karwas<br />
CG Supervisor: Jason Schugardt<br />
VFX Supervisor: Paul O’Shea<br />
EP: Michael Pardee<br />
Bidding Producer: Mike Hanley<br />
Animator(s): Craig Van Dyke, Michael Warner<br />
Conceptual Designer: Jeff Julian<br />
Lead Lighter: Matthew Maude<br />
Lighter(s): Brer St. Clair, Dan Abrams<br />
CG Producer: Jeff Werner<br />
VFX Producer: Diana Cheng</p>
</div>
]]></content:encoded>
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		<item>
		<title>Tool Create Scuba Humour For Southwest Airlines</title>
		<link>http://www.moo2u.com/2008/12/02/tool-create-scuba-humour-for-southwest-airlines/</link>
		<comments>http://www.moo2u.com/2008/12/02/tool-create-scuba-humour-for-southwest-airlines/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 20:57:14 +0000</pubDate>
		<dc:creator>Moo2u</dc:creator>
				<category><![CDATA[VFX News]]></category>
		<category><![CDATA[Asylum]]></category>
		<category><![CDATA[bicoastal]]></category>
		<category><![CDATA[Brickyard]]></category>
		<category><![CDATA[southwest airlines]]></category>
		<category><![CDATA[Tool]]></category>

		<guid isPermaLink="false">http://www.moo2u.com/?p=97</guid>
		<description><![CDATA[Bi-coastal production company Tool has created a comical three spot campaign for Southwest Airlines via GSD&#038;M Idea City. The :30 spots, entitled Hallelujah, Other Side of Low Fares and Scuba Lesson; were directed by Harry Cocciolo. As Scuba Lesson opens, we see an aquatic session taking place amid the pristine beauty of reefs off the coast of the Bahamas. Suddenly the student becomes aware of his airless tank, expecting mirrored desperation. Having foreseen this moment, the instructor, un-phased, pitches a fee of $35 for air supply.]]></description>
			<content:encoded><![CDATA[<p>Bi-coastal production company Tool has created a comical three spot campaign for Southwest Airlines via GSD&amp;M Idea City. The :30 spots, entitled Hallelujah, Other Side of Low Fares and Scuba Lesson; were directed by Harry Cocciolo. As Scuba Lesson opens, we see an aquatic session taking place amid the pristine beauty of reefs off the coast of the Bahamas. Suddenly the student becomes aware of his airless tank, expecting mirrored desperation. Having foreseen this moment, the instructor, un-phased, pitches a fee of $35 for air supply.</p>
<div><img class="aligncenter" style="border: 0pt none;" src="http://cgnews.com/articles/images/articles02/tool_sw_cash.jpg" border="0" alt="" width="520" height="292" /></div>
<p><strong>ABOUT TOOL</strong><br />
Tool of North America is known for its mastery of &#8220;very, very short films, with blatant product placement.&#8221; The aptly-named production company serves as an implement, enabling directors to discover-and then endlessly rediscover-what they do best. Tool&#8217;s talented roster and knack for delivering laugh-out-loud comedy and arresting visual style engenders advertising&#8217;s top honors. Well-established in the integrated media arena, Tool serves as a resource for agencies, collaborating with creatives to develop compelling content.</p>
<div style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/4507" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://sputnik7.com/v/4507"></embed></object></div>
<p>Tool&#8217;s directors hail from diverse disciplines, including still photography, Academy Award-winning cinematography, documentary filmmaking, British TV comedy, and top agency creative posts. This diverse pool allows Tool to approach every project with a spirit of handcrafted excellence.</p>
<div><img class="aligncenter" style="border: 0pt none;" src="http://cgnews.com/articles/images/tool_sw_divers.jpg" border="0" alt="" width="520" height="292" /></div>
<p>CREDITS<br />
Client: SWA</p>
<p>Agency: GSD&amp;M Idea City/TX<br />
GDD/AD(s): Scott MacGregor<br />
CD/Writer: Mitch Bennett<br />
CD/AD: Wes Whitener<br />
Writer: JC Abbruzzi<br />
AD: Tim Delger<br />
Producer: Paul Golubovich<br />
Associate Producer: Erika McKay</p>
<p>Prod Company: Tool/bicoastal<br />
Director: Harry Cocciolo<br />
DP(s): Josh Hess, Pete Romano (underwater)<br />
EP(s): Jennifer Siegel, Brian Latt</p>
<p>Editorial: Chrome/SM<br />
Editor: Adam Parker<br />
Producer: Cristina Matracia</p>
<p>Online Company: Brickyard/SM<br />
Online Artist: Patrick Poulatian</p>
<p>Telecine: Riot!/SM<br />
Colorist: Siggy</p>
<p>VFX Company: Asylum/SM<br />
VFX Artist: James Allen<br />
Producer: Shelby Wong</p>
<p>Audio Post: Lime/SM and Play/SM<br />
Engineer or Mixer(s): Lorin Silber (Lime), John Bolen (Play)</p>
<p>Shoot Location: Ontario, CA &amp; Nassau Bahamas</p>
<p><span style="color: #999999;">(article by CGnews)</span></p>
]]></content:encoded>
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