Company X & Detox Create Lush Video For Nat King Cole
EMI Records recently tapped Company X to produce a promotional music video for RE: GENERATIONS, a remix album featuring modern interpretations of jazz legend Nat King Cole’s indelible work, which released on March 10th.
Performing alongside Cole’s virtual croon, the album features a diverse cast of artists including daughter Natalie Cole, will.i.am, Bebel Gilberto, Stephen and Damien Marley, The Roots, and TV on the Radio, among others. Company X and its production arm, Detox, directed, edited and animated the video, which includes 2D stop-motion, 3D and After Effects. The end result is a multimedia scrapbook that serves as a visual embodiment of the album’s mashed-up tracks, as well as a conceptual homage to Cole’s boundless influence on modern music including hip hop, Latin, reggae, and rock.
