Posts Tagged ‘ brand new school ’
Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more[ READ MORE ]
Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School’s Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency[ READ MORE ]
Brand New [quote]School recently completed work on an emotional and cinematic-feeling spot for iconic technology company HP. Directed by Brand New School Creative for ad agency Goodby Silverstein & Partners , "E-Donor" wordlessly transforms the sad image of cast-off laptop into a magical child's tricycle - a symbolic testament to the power of recycling old technology. [quote][quote]Opening in the grim shadows of a cluttered, dusty garage, "E-Donor" reveals a once-virile but now discarded HP laptop perched precariously atop a pile of garbage[ READ MORE ]