Brand New School Creates Afterlife For Old Technology
Brand New [quote]School recently completed work on an emotional and cinematic-feeling spot for iconic technology company HP. Directed by Brand New School Creative for ad agency Goodby Silverstein & Partners , “E-Donor” wordlessly transforms the sad image of cast-off laptop into a magical child’s tricycle – a symbolic testament to the power of recycling old technology. [quote][quote]Opening in the grim shadows of a cluttered, dusty garage, “E-Donor” reveals a once-virile but now discarded HP laptop perched precariously atop a pile of garbage.
