Kommitted’s founder and director Nathan McGuinness has reteamed with Microsoft and McCann Worldgroup San Francisco for the latest piece of the software company’s Windows Server® 2008 campaign. In a pair of whimsical new :30 and :15 spots, McGuinness adds a human touch to the face…
Director Geordie Stephens of Tool and agency Goodby, Silverstein & Partners recently collaborated for high-speed Internet service provider Comcast on two hilarious :30 spots starring the animated turtle couple, Bill and Karolyn Slowsky. The spots promote the increased speed that Comcast is offering for its Internet connections.
The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place.
Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist.
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