Vitalic’s U and I finds an Average Joe on his way to work at his average job in a sprawling metropolis when his briefcase full of comic books flies away, luring him to an abandoned fenced off field. When he peers through a hole in the fence, he witnesses a fantasy world with a 21st century composer churning out fresh beats amidst a grooving sea of geometrically inspired shapes, trees and flowers.

About Crossroads:
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.

For the Gnarls Barkley track Mystery Man Walter Robot has created rudimentary 2D doodles and placed them in a 3D world. A superhero flies his way across a pen and ink metropolis battling an out of control ego monster while an animated version of the enigmatic duo known as Gnarls Barkley perform on a cartoon rooftop.

About Crossroads Founded in 1989, Crossroads is a multimedia and content creation firm that offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services.

The Creds:
Artist: Gnarls Barkley
Spot Title: “Mystery Man”
Air Date: January 2009

Prod Company: Merge @ Crossroads
Director: Walter Robot
Animation: Walter Robot
Original Artwork: Bill Barminski
EP: Joe Uliano
Producer: Walter Robot

RELATED LINKS:
www.crossroadsfilms.com

The spine-chilling :60 cuts to menacing prophets from various periods in time including: the desert prophet, the oracle, the young Buddhist monk, the blind man, and the voodoo lady; their sensory accounts anecdotally tell the story of impending doom.

Resistance 2 begins by profiling an eerie old blind man in a hospital recanting a horrifying nightmare. Suddenly, we cut to a man shrouded in a cloak aimlessly wondering the desert babbling of the humming noises he has heard from above.

Interspersed scenes from the game mix with supposed reality. Another quick cut takes us to an angelic woman circling a large white rock, a scary voodoo lady, then to a young monk boy lying on a table telling how “they” are coming in large numbers.

The eye-catching :30s feature B&W still photographs of the New York skyline, bridges, streets and landmarks, vividly contrasting the brightly attired foreground models. Crossroads director Glenn Lazzaro sought to showcase America’s fashion capital, where the show is set, by mixing architectural photography and live-action in a stylized, arresting way.

“By blurring the boundaries between still images and live action, we tried to bring fashion magazine portraiture to life,” said Lazzaro. “That allowed us to reflect the show’s sexy, spontaneous spirit while capturing Manhattan’s rough, iconic beauty.”

“Is there a cooler network for hip pop culture?” added Crossroads executive producer Dean Winkler. “We don’t think so, and we’re delighted to have the privilege of helping them promote their brand.”

Crossroads has produced dozens of Bravo campaigns over the past four years, including promos for Top Chef and Shear Genius.

“One of the things we love about working with Glenn and Crossroads is how collaborative they are,” said Amy Troiano, Bravo’s VP/on-air promotion. “They always know how to make any idea look gorgeous, and we’re thrilled at how the footage for Make Me a Supermodel jumps off the screen.”

The second season of Make Me a Supermodel debuts Wednesday, March 4, at 10 p.m. EST on Bravo.

About Crossroads Branding + Promotion:
Crossroads is a creative services agency that delivers award-winning branding and promotion for broadcast and entertainment clients. It has recently produced shiny new campaigns for Bravo, CBS, ESPN, Lifetime, HGTV, ABC, and other fine networks.

With its sister company Headlight, a creative design studio, Crossroads offers full-service brand solutions. Both are divisions of Crossroads Films, a multimedia company with offices in New York, Los Angeles, Chicago and London.

The Creds:
Client: Bravo
Spot Title: Make Me A Supermodel Promos
Air Date: February 2009

Agency: Bravo On-Air Promotion
VP Brand Strategy/CD: Trez Thomas
VP: Amy Troiano
CD: Justin Reichman
Graphics Designer: Fran Chamberlain
Senior Writer/Editor/Producer: Craig Shannon

Prod Company: Crossroads Branding + Promotion
Director: Glenn Lazzaro
EP: Dean Winkler
DP: Pierre Rouger

Art Director: Richard Piekos
Post Production Supervisor: Brett Karley
Producer: Bettina Schneider
Production Manager: Logan Luchsinger

Shoot Location: Silvercup Studios, NYC