Sony Ericsson & HUSH Create Integrated User Experience
New York-based content creation studio HUSH has once again teamed up with mobile phone manufacturer Sony Ericsson for their recently announced, most advanced WalkmanTM phone, the W995. HUSH was at the center of every aspect of the project, from writing the concept and story, to establishing the visual tone, and executing the spot airing on every Walkman W995 phone. Additional mobile content like video ring tones, sounds, wallpaper graphics and screensavers were carefully interwoven by HUSH’s expert team of designers and developers to create a sense of cohesiveness within the overall branding campaign.
