Elastic & a52 Create Artistic Opening for Festival
Full-service design company Elastic has recently worked with 3D and visual effects supervisor Andy Hall of VFX boutique a52, on an artistic animated short for the 2009 Newport Beach Film Festival. Working through Elastic and in collaboration with advertising agency RPA, Hall directed the festival’s official :30 opening short. The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton. The content artfully presents a take-off of the strangely similar aesthetic of studio titles – like Hollywood with a dramatic twist – that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm.
