Tag Archives: Flame

89’s Shepherd Edits Magnificent for U2 Leave a comment Read more »

89’s Shepherd Edits Magnificent for U2

89 Editorial’s Duncan Shepherd has teamed up with director Tom Krueger for a new video from the rock legends U2.

The video features U2 playing to a small crowd in an intimate venue in Somerville, Massachusetts. The Somerville Theater is known for being the first place the band originally played in the US. Kreuger shot the video on eight HD CAM cameras and four HDV camcorders in a freewheeling experiment designed to harken back to the days of punk rock, resulting in a variety of interesting, ever-shifting camera angles.


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Superfad Help More People Go With Visa

Superfad recently contributed visual effects, design and editing to the ‘More People Go With Visa’ campaign, Visa’s first global advertising effort. The campaign celebrates that every day, people everywhere are on the go – whether satisfying basic needs or fulfilling lifelong dreams. When people are ready to go, Visa wants to them to go with a better way to pay – a way for them to go in control – confidently, securely and conveniently with Visa.


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Framestore Create E*Wings Trade (Superbowl)

The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place.

Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist.


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Rhino & Mackenzie Team Up For Mercedes

Rhino Creative Director/Visual Effects Supervisor Vico Sharabani collaborated with Director Iain Mackenzie of Paydirt and Merkley+Partners to develop two spots introducing the Mercedes 2009 GLK model, a new smaller, sleeker SUV.

The spots showcase the agility, beauty, and functionality of the new model, as it navigates the winding streets of old Italy with ease, squeezing between two semis unscathed, and passing through the trunk of a redwood without a splinter. The beautiful footage, shot by Mackenzie, was enhanced through a Flame color correction system that was specifically tailored for Mercedes by Vico and Rhino lead artist Mickey Gorenstein. Gorenstein developed an eye for Flame color correction working at Gravity Visual Effects in Tel Aviv before moving to Rhino.


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Headlight Goes Deep With Olay

New York-based Headlight Design + VFX Animation Director John Clausing and VFX Director Steve Zourntos, along with a team of artists go fathoms deep for Olay’s newest spot for their Ribbons brand of body washes. This dazzling underwater spot courtesy of Saatchi & Saatchi showcases the power of Olay moisture in a dazzling display of underwater choreography and VFX that’s as stimulating to the eyes as Olay moisture ribbons are to thirsty skin.


 

February 2012
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