Posts Tagged ‘ framestore ’
G.I. Joe will be a modern telling of the "G.I. Joe vs. Cobra" storyline and its compelling characters that Hasbro created 25 years ago. The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and their "fight for freedom wherever there is trouble" against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic book collection and animated series. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the "Pit" as they were throughout the 1980s comic book series. And[ READ MORE ]
The first line of the treatment for the new Girls Aloud music video begins: “Five glass spheres fall at impossible speeds towards Earth. Protected within these futuristic force fields, Girls Aloud descend through space and time”. The description of this opening idea for ‘Untouchable’ was the hook for international VFX facility Framestore to get involved in the latest Girls Aloud promo. An ambitious and technical film, created and directed by Marco Puig, Framestore were required to split the VFX work for ‘Untouchable’ into pre and post shoot. Puig wanted to do as much work in camera as possible, so the Framestore team used back projection to create much of the space-scapes before the shoot. This work was then cut into three films - back projection, side projection and reflection projection to put onto the glass spheres[ READ MORE ]
The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place. Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist[ READ MORE ]
A closer look at VES Awards nominee ‘The Chronicles of Narnia: Prince Caspian’. Each year the VES Awards recognize outstanding visual effects within film, animation, television, commercials and video games. The nominees for the 7th annual VES Awards were chosen earlier this month by panels of VES members who viewed submissions at the FotoKem screening facilities in Burbank[ READ MORE ]
With Michael Stipe’s arresting song, Until the Day is Done, playing throughout the spot, we are left simultaneously bewildered and proud. Bewildered at the astonishing violence in our world, and proud of the selfless among us attempting to hinder its relentless surge. Seven racially diverse individuals are superimposed onto scenes of violence wherein they appear to stand between aggressors and their targets; releasing prisoners, removing nooses off necks and withdrawing weapons from children. The heroes are placed in the heart of nations that are war-torn and plagued with cruelty, in order to attest our own capacity to protect human rights[ READ MORE ]
Timberland's Earthkeepers range of eco friendly outdoor footwear is humorously spotlighted in Friend, a new spot created by Leagas Delaney and directed by Noam Murro, with a little VFX magic from Framestore. The spot features a pair of hikers, one wearing Earthkeepers, one not. We open on the friends as they crest a ridge amidst magnificent, mountainous scenery. As they soak up the spectacular view, an extra strong gust of wind violently dislodges one of them, hurling him down the mountainside. His downward progress halted by a convenient rock, he picks himself up and continues his trek[ READ MORE ]
As the largest in-town shopping and leisure destination in Europe, Westfield London is aiming to create a real stir with shoppers of all stripes. Having opened in W12 on October 30th 2008, the complex keeps late evening hours for shopping and even later hours for dining. So a spectacular launch spot was planned, featuring a host of people sprouting wings of an evening and launching themselves, moth-like, towards the seductive glowing light in the west. New Light was created by Adam & Eve London, and the team wanted to bring the very best talent together to realise their vision. Director Daniel Barber (for Knucklehead) was brought on board, and Framestore were asked to provide the digital VFX magic, as well as a Telecine[ READ MORE ]
No Restrictions is a beautiful, exuberant new spot created for South African telecommunications company, Neotel. Designed to emphasise the freedom from the old restrictions that the company can offer its clients, the spot takes human and animal icons from South African prohibition signs and liberates them via some nifty CG animation. The spot was created by South African agency TBWA\Hunt Lascaris and directed by Jeremy Holden for Riverstone Films. Framestore created hundreds of digitally animated figures for No Restrictions, as well as the spot's telecine[ READ MORE ]
Framestore's digital puppeteers have been hard at work recently, bringing two further adventures of the 'C'mon' bunch to the screen. Concert and Cinema were created by DLKW and directed by Dom & Nic for Outsider. The ads are designed to draw attention to some of the in-car entertainment options available for the Corsa. Each spot features the five 'C'mon' puppets - Red, Blue, White, Cherri and Moo - who first appeared nearly two years ago. Concert sees our gang headed for a gig. Parking outside the arena, they plug in their stereo to the car's inbuilt mp3 set-up and start rocking. They are spotted by the star of the show, who soon joins them as they swoon and groove all over the back seat[ READ MORE ]