February 21, 2009
New York-based creative editorial company jumP recently collaborated with Mother on a six spot campaign showcasing a behind the scenes racetrack view for the energy drink Full Throttle.
The :30 and :60 spots pique our senses as various types of race inspired music sets the tone for the high-energy build up. Flashes of Full Throttle are intercut throughout, showing how the drivers and their entourages get “fueled up” for the intense races.
Editor Luis Moreno keeps us on the edge of our seats by jump cutting from one scene to next. By creating discontinuous scenes, Moreno creates a form of emotional continuity that makes us feel like spectators.
jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients.
The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.
The Creds:
Client: Full Throttle
Spots Title: Good Morning :60; The Faces :60; The Machine :30; Left Behind :60; To the Line :30; Legend :60
Agency: Mother New York
Art Director: Mat Driscoll
Creative Director(s): Linus Karlsson, Paul Malmstrom
Copywriter: Greg Hunter
Agency Producer: Michael Aaron
Prod Company: Greencard Pictures
Director: Linus Karlsson
Director of Photography: Crille Forsberg
EP: Nick Kadner
Producer: Hend Baghdady
Editorial: jumP/NY
Editor: Luis Moreno
Assistant Editor: David Bryen
Managing Director: Dee Tagert
Producer: Jenna Louie
Telecine: The Mill
Colorist: Damien Van Der Cruyssen
VFX Company: Manic
Artist: Eddie Reina
Finishing: Manic
Sound Design: Manic
Sound Designer: Stephane Guyot
RELATED LINKS
www.nycjump.com
December 23, 2008
Partner/Editor Michael Saia of NY-based jumP cuts this magical Disney World campaign helmed by Jim Gartner via mcgarrybowen.
In Anthem we see balloons emblazoned with Mickey Mouse’s face take on a life of their own as they comically trail blissful moments. The balloons carry an invitation, from Mickey himself and Disney to celebrate attendees’ birthdays at the place where dreams come true.
Accomplishment once again features the bulbous Mickey balloons as the spots moves from shining moments-a boy’s first touchdown-to great achievements-a kindergarten class’s graduation.
Classroom takes us back to the days of dreadful boredom in grade school as a young boy slouches over his textbook. While mindlessly flipping the pages he discovers an envelope stamped with a birthday message for him. As he slowly lifts the flap, the boy releases an explosion of fireworks and balloons beckoning an appropriate birthday celebration.
About jumP:
jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.
CREDITS:
Client: Disney
Spot Title: Anthem:30/:60, Classroom :30, Accomplishments :30
Air Date: November 2008
Agency: mcgarrybowen
ECD(s): Ned Cowley, Jon Moore
ED of TV Production: Roseanne Horn
EP(s): Chris Arruda, Skip Alloco
Prod Company: Gartner
Director: James Gartner
Producer: Roger Petrusson
Editorial: jumP/NY
Editor: Michael Saia
Asst. Editor: William Zitser, Roberto Serrini
EP: Elizabeth Krajewski
Telecine: Nice Shoes
Colorist: Chris Ryan
Audio Post: Manic
Mix: Stephane Guyot
Post/Effects: The Orphanage-San Francisco
Producer: Lawson Owen
Music: Mathew Gerrard
(article by CGnews) Continue reading
