Mekanism’s Ian Kovalik directs a five spot package of live action/animated :30s for Charles Schwab. In the commercials Charles Schwab & Co encourages potential savers, cautious in the present precarious financial climate, to “Do Something About It”. Mekanism is a San Francisco and New York based creative production studio…
The SoBe Life Water lizard viral campaign reached it’s 2008 finale with the production of ‘On The Bottle’ , the seventh episode featuring the characters Lee and Donny. Written and produced by Mekanism, this hilarious stop motion animation series follows the adventures of the two young reptiles trying to make it as actors. The teaser campaign came to life to create an online buzz around a SoBe Life Water ad that was due to air at the 2008 Super Bowl. The original spot featured the character Lee LeeZardo, and was developed at Arnell Group by Peter Arnell.
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