Posts Tagged ‘ MPC ’

Brand New School Bring Coke to LA Live

Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L.A. Live the 5.6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School’s efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more[ READ MORE ]

G.I. Joe: The Rise of Cobra

  • April 30th, 2009
  • Posted in Movies

G.I. Joe will be a modern telling of the "G.I. Joe vs. Cobra" storyline and its compelling characters that Hasbro created 25 years ago. The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and their "fight for freedom wherever there is trouble" against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic book collection and animated series. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the "Pit" as they were throughout the 1980s comic book series. And[ READ MORE ]

Philips Carousel for Cinema 21:9

The Philips Cinema 21:9 television frame, the world’s first cinema proportion TV, has been launched with “Carousel”, a short film and interactive web site developed at Tribal DDB Amsterdam and Stink Digital. Stink Digital director Adam Berg came up with the idea for an epic “frozen moment” cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money[ READ MORE ]

MPC Create Darkness For Depeche Mode’s ‘Wrong’

Patrick Daughters directed ‘Wrong,’ Depeche Mode’s first single from their latest album, Sounds of the Universe. The dark promo shows us a car going backwards crashing into things with an unexpected outcome (not for the faint-hearted!) The promo was produced by Mute Records and Lana Kim at The Directors Bureau, with post by [ READ MORE ]

Who Created The Watchmen? MPC Contribute VFX

  • March 16th, 2009
  • Posted in Movies

Zack Snyder has directed ‘Watchmen’ the DC Comics graphic novel inspired release for Warner Bros Studios. With VFX Supervised by John ‘DJ’ Desjardins, MPC completed 250 shots on key sequences in their Vancouver studio. The work includes the full range of digital VFX including 3D environments and cityscapes, CG Owl Ship, [ READ MORE ]

Crossroads Convey Doom For PS3’s Resistance 2

Crossroads’ recently signed director Stuart Rideout helms a terrifying tale of Armageddon for the PS3’s Resistance 2 game via Deutsch, LA. The spine-chilling :60 cuts to menacing prophets from various periods in time including: the desert prophet, the oracle, the young Buddhist monk, the blind man, and the voodoo lady; their sensory accounts [ READ MORE ]

VES Awards Nominee: ‘The Chronicles of Narnia – Prince Caspian’

  • February 11th, 2009
  • Posted in VFX News

A closer look at VES Awards nominee ‘The Chronicles of Narnia: Prince Caspian’. Each year the VES Awards recognize outstanding visual effects within film, animation, television, commercials and video games. The nominees for the 7th annual VES Awards were chosen earlier this month by panels of VES members who viewed submissions at the FotoKem screening facilities in Burbank[ READ MORE ]

Guinness Attracts Fridge Magnets

  • November 12th, 2008
  • Posted in VFX News

This new Guinness commercial, featuring a truck full of magnetic Guinness, was directed by Fredrik Bond for Irish International ad agency BBDO with post production by MPC. Fridge Magnet is the first MPC project to take advantage of the MPC international network using studios in the US and UK; utilising the high bandwidth network between MPC LA and MPC London. The ad consists of 11 major CG shots, on which the LA team started working the day after their opening, when the plates for 3D tracking and roto started to arrive. These were seamlessly integrated into the extended MPC system in LA. [ READ MORE ]