Posts Tagged ‘ Sony ’
The 2009 CLIO Interactive Jury awarded Superfad a Gold CLIO Statue for Durex “Get it On” at the gala awards presentation in Las Vegas on May 13th. The spot was then awarded a Silver Clio for Animation at the TV/Cinema Awards the following evening. The Durex film, featuring three energetic condom balloon animals, was recognized for both its creativity and viral success. The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments[ READ MORE ]
New York-based content creation studio HUSH has once again teamed up with mobile phone manufacturer Sony Ericsson for their recently announced, most advanced WalkmanTM phone, the W995. HUSH was at the center of every aspect of the project, from writing the concept and story, to establishing the visual tone, and executing the spot airing on every Walkman W995 phone. Additional mobile content like video ring tones, sounds, wallpaper graphics and screensavers were carefully interwoven by HUSH’s expert team of designers and developers to create a sense of cohesiveness within the overall branding campaign[ READ MORE ]
Superfad was honored to help the comic relief red nose campaign by taking on the nose animation quota for both the charity and the BBC/red bee’s cross media campaigns. Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost[ READ MORE ]
Crossroads’ recently signed director Stuart Rideout helms a terrifying tale of Armageddon for the PS3’s Resistance 2 game via Deutsch, LA. The spine-chilling :60 cuts to menacing prophets from various periods in time including: the desert prophet, the oracle, the young Buddhist monk, the blind man, and the voodoo lady; their sensory accounts [ READ MORE ]