The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.

“We are all really excited to receive the CLIOs! I mean, who would have guessed?” says Superfad Creative Director Rob Rugan. “We always thought this spot was going to be cute, but in order for it to work, we knew we had to go all the way. But then we also had to know when to pull…(pregnant pause)…back. I guess it all just came together. In the end, we are stoked about the award and would like to thank the agency, our balloon animal clown, the CLIO judges, and the smooth stylings of Barry White.”

About Superfad:
Superfad is a brand-driven design and live action production company, a collective of designers, directors, animators, and artists, their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

Related Links:
www.clioawards.com
http://superfad.com

The Now Network is brought to life when everything from business people to bananas (and bloodhounds,too) are duplicated and distributed in a whimsical turn on infographic style.

About Superfad
Superfad is a production company that was founded in 2001. Superfad has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

Indebted is a campaign directed at college students that aims to raise awareness about excessive debt and promote action to help stop the fiscal crisis in the U.S. With Indebted 2, Superfad helps illustrate what young people might expect from the future, a bleak picture if we don’t help turn back the hands of the national debt clock. This spot is the follow up to an earlier Superfad animated piece that focused on the pitfalls of personal debt.

Protege was designed so that basketball players of all ages and income levels can have high quality, top of the line shoes just like the pros wear. Retailing for $34.99, the shoes rival those at 3-4 times the price and are personally wore on-court by Harrington and other major players.

To approach the commercial launch of this unique line for retailer Kmart, Superfad started with the premise that the shoes are an authentic expression of their origin. Accordingly, the spot combines live action sequences of Harrington both on court with him presenting photo-real animated elements that deftly coming together to create the Protege.

The campaign celebrates that every day, people everywhere are on the go – whether satisfying basic needs or fulfilling lifelong dreams. When people are ready to go, Visa wants to them to go with a better way to pay – a way for them to go in control – confidently, securely and conveniently with Visa.

In the United States, two national television spots – “Let’s go” and “Aquarium” – premiered on March 4 during “American Idol” on FOX. “Let’s go,” which will introduce the campaign, portrays an optimistic view of life that focuses on the possibilities of a new day – from stepping outside your comfort zone to challenging yourself to do things differently – and positions Visa as the brand to help consumers achieve their dreams and ambitions.

Visa’s international markets will launch with a television commercial named “Gofesto.” The spot, which will be customized by each Visa region, takes viewers on a journey across the globe showing different people from different places enjoying what the world has to offer – from experiencing the great outdoors to taking simple trips to the supermarket. The spot reminds cardholders that life is not about collecting possessions, but more importantly, about collecting experiences.

Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost.

“Breathing life into the three noses was a lovely animation project, made all the more satisfying in the light of the incredible achievements of comic relief. It also helped that we kind of fell in love with the noses themselves and so channeled that love into making them move in a proper rubber nose authentic way. I think that makes us rubber animation pioneers.” Superfad London