The CLIO Awards is the world’s most recognized global awards competition for advertising, design, and interactive. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.

“We are all really excited to receive the CLIOs! I mean, who would have guessed?” says Superfad Creative Director Rob Rugan. “We always thought this spot was going to be cute, but in order for it to work, we knew we had to go all the way. But then we also had to know when to pull…(pregnant pause)…back. I guess it all just came together. In the end, we are stoked about the award and would like to thank the agency, our balloon animal clown, the CLIO judges, and the smooth stylings of Barry White.”

About Superfad:
Superfad is a brand-driven design and live action production company, a collective of designers, directors, animators, and artists, their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

Related Links:
www.clioawards.com
http://superfad.com

Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost.

“Breathing life into the three noses was a lovely animation project, made all the more satisfying in the light of the incredible achievements of comic relief. It also helped that we kind of fell in love with the noses themselves and so channeled that love into making them move in a proper rubber nose authentic way. I think that makes us rubber animation pioneers.” Superfad London

With VFX expertise by way of Asylum, McGuiness is able to showcase the merriment that goes into producing each and every mouthwatering Hershey’s Kiss. Opening with a churning vat of delectable milk chocolate, the Kiss is born.

After being shaped, it’s then hurled into its iconic silver wrapping. Down and around a giant slide it goes, landing smoothly in a barber’s chair where it checks itself out. Showered by cheers and well wishing paparazzi of other Kisses, a machine flings the superstar into one of three predetermined destinations. The job of the kiss is fulfilled; when it’s chosen by a young boy and handed off to his mother, whose elated face says it all.