On The Bottle – Mekanism for SoBe Life Water
The SoBe Life Water lizard viral campaign reached it’s 2008 finale with the production of ‘On The Bottle’ , the seventh episode featuring the characters Lee and Donny. Written and produced by Mekanism, this hilarious stop motion animation series follows the adventures of the two young reptiles trying to make it as actors. The teaser campaign came to life to create an online buzz around a SoBe Life Water ad that was due to air at the 2008 Super Bowl. The original spot featured the character Lee LeeZardo, and was developed at Arnell Group by Peter Arnell.
