Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School’s Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency.
Rhino Creative Director/Visual Effects Supervisor Vico Sharabani collaborated with Director Iain Mackenzie of Paydirt and Merkley+Partners to develop two spots introducing the Mercedes 2009 GLK model, a new smaller, sleeker SUV.
The spots showcase the agility, beauty, and functionality of the new model, as it navigates the winding streets of old Italy with ease, squeezing between two semis unscathed, and passing through the trunk of a redwood without a splinter. The beautiful footage, shot by Mackenzie, was enhanced through a Flame color correction system that was specifically tailored for Mercedes by Vico and Rhino lead artist Mickey Gorenstein. Gorenstein developed an eye for Flame color correction working at Gravity Visual Effects in Tel Aviv before moving to Rhino.
For Super Bowl XLIII, which aired earlier this month on NBC, Company 3 contributed color correction to more than 1/3 of all commercials broadcast for this year’s game. Sister company Method Studios contributed visual effects to a total of six spots aired during Super Bowl…
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