Rhino & Mackenzie Team Up For Mercedes
Rhino Creative Director/Visual Effects Supervisor Vico Sharabani collaborated with Director Iain Mackenzie of Paydirt and Merkley+Partners to develop two spots introducing the Mercedes 2009 GLK model, a new smaller, sleeker SUV.
The spots showcase the agility, beauty, and functionality of the new model, as it navigates the winding streets of old Italy with ease, squeezing between two semis unscathed, and passing through the trunk of a redwood without a splinter. The beautiful footage, shot by Mackenzie, was enhanced through a Flame color correction system that was specifically tailored for Mercedes by Vico and Rhino lead artist Mickey Gorenstein. Gorenstein developed an eye for Flame color correction working at Gravity Visual Effects in Tel Aviv before moving to Rhino.
