Framestore Create E*Wings Trade (Superbowl)
The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place.
Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist.
